Department of Business Administration

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Start date: 2020End date: 2023

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    DOES FINANCIAL DEEPENING FOSTER CLEAN ENERGY SUSTAINABILITY OVER CONVENTIONAL ONES? EXAMINING THE NEXUS BETWEEN FINANCIAL DEEPENING, URBANIZATION, INSTITUTIONAL QUALITY, AND ENERGY CONSUMPTION IN CHINA
    (MDPI, 2023-05-15) Yingyi, Wang; Qamruzzaman, Md; Ayesha, Serfraz; Manickavasagam, Theivanayaki
    Energy availability and the selection of suitable energy sources have substantial implications on both economic and environmental sustainability, and it is because the environmental protection cost is directly linked to overall energy inclusion in the economy. Thus, the importance of clean energy has been noticed in the literature regardless of the economic structure. The purpose of the study is to discover the effects of financial deepening (FD), urbanization (UR), and institutional quality (IQ) on China’s energy consumption. Annual time series date for 1985 to 2019 utilized for documenting the coefficients of explanatory variables by implementing both linear and nonlinear Autoregressive Distributed Lagged (ARDL) and the Fourier-TY causality test. In terms of the test statistics for combined and Maki cointegration, the study revealed that a long-run association prevails in the empirical nexus. Moreover, the symmetric and asymmetric framework established long-run associations. Referring to the coefficients of financial deepening, UR, and governmental effectiveness, the study found a statistically significant and favorable impression of REC. While financial deepening and governmental effectiveness unveiled negatively influenced NREC and fossil energy consumption. The asymmetric linkage between explained and explanatory variables was confirmed through the execution of a standard weld test with a null symmetry. The asymmetry coefficients of FD, UR, and IQ were positive and statistically significant at the 1% level in both the long and short runs. The directional causality revealed feedback hypothesis holds in understanding the causal relationship between explanatory factors and RE usage. The policy recommendations for the future were generated from the research findings.
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    ASSESSING STUDENTS PERSPECTIVE TOWARDS DIGITAL LEARNING – THE NEW NORMAL DURING COVID-19 PANDEMIC
    (Anvesh an a India, 2021-09) Nithya Kala K; Vidyakala K
    The recent Covid-19 pandemic has changed the education model dramatically worldwide. Covid-19 pandemic has triggered in typical rise of e-learning and has influenced education in a positive way for many. In the era of Covid-19 pandemic technology is playing a vital role in broadcasting information and knowledge. The current study had been undertaken in the Coimbatore city to study the digital learning impact during Covid-19 pandemic. The primary data was collected from 761 Arts & Science college students and have been analysed using descriptive statistics and ANOVA. The findings of the current study suggest that the students accept e-learning as a better path for future education during and post Covid-19 pandemic.
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    FINANCIAL INCLUSION AND AGRICULTURE CREDIT REFORM IN INDIA
    (Bonfring International Journal, 2021-02-20) Vidyakala K
    Role of Financial Inclusion
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    A CONCEPTUAL STUDY ON CAREER STRATEGIES ADOPTED BY WOMEN LEADERS TO OVERCOME THEIR BARRIERS
    (Aut Aut Research Journal, 2020-12-14) Vidyakala K
    Leadership is one of the significant components of any business organisation. Leaders generate a collective visualization and motivate others. Now a day there is a paucity of women leaders and women in senior management positions who could be taking up leadership positions later and thus it is the right time to address the issue of women leadership and encourage and support women to take up leadership roles.The study reveals that most of the women leaders are facing various barriers to attain the leadership positions.Barrierslike work-life balance, lack of role models and mentors, occupational stress, lack of selfconfidence and less career advancement are faced by women leaders in their leadership position.All of these factors may contribute to the strain experienced by women in the work environment. In order to effectively evaluate these barriers that women experience while functioning in leadership. Hence, the study presents career strategies for overcoming these barriers faced by women leaders in the leadership position.
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    A CONCEPTUAL STUDY ON MANAGERIAL GRID APPROACH
    (Aut Aut Research Journal, 2020-12-14) Vidyakala K
    Leaders are exceptional and unique, they are often confronted with a lot of challenges, but they are always strong to overcome them. It is on the grounds thatleadership has the ability to make an interpretation of vision into the real world and furthermore has the ability to make and the capacity to extinguish, further administration has the ability to do the incomprehensible POSSIBLE.With extraordinary force comes incredible dependably, at the same moment being a leader isn't exactly a cakewalk. Infact, to be straightforward; overseeing individuals is one of the most testing errands. Mishandling of individuals has made every one of us witness disarray, strikes, riots, wars and so on.The present study portrays the Managerial Grid Model, by assessing the five major leadership styles which is incorporated to help a leader to determine his leadership style.
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    STOCK MARKET VOLATILITY TRANSMISSION AND INTERLINKAGE: EVIDENCE FROM BRICS
    (Horizon Research Publishing, 2021) Md, Qamruzzaman; Rajnish, Kler; M, Theivanayaki; Salma, Karim
    No isolated financial markets are available due to global financial integration through trade liberation and FDI presence. Therefore, financial markets are subject to response to home economy events and pair economy movements. The study's motivation is to investigate the volatility transmission and interlinkage between financial markets in BRICS nations from January 01, 2001 to December 31, 2019. The study applies unit root tests, the test of cointegration, ARCH-GARCH effects, and the Non-granger causality test to expose interlinkages. Results of unit root tests expose variables are integrated in mixed order, i.e., few variables are stationary at a level I (0), and few variables are after first difference I (0). The cointegration test reveals the long-run association available in the empirical model, implying that the long-run BRICS stock markets act in the same direction. Results of ARCH-GARCH (1.1) disclose the presence of volatility persistence in the financial markets. Furthermore, the directional causality under the error correction term discloses that the feedback hypothesis explains the causality among financial markets in BRICS nations in the long run. On the other hand, a similar conclusion also derives from the Non-granger causality test.
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    DOES FINANCIAL DEEPENING FOSTER CLEAN ENERGY SUSTAINABILITY OVER CONVENTIONAL ONES EXAMINING THE NEXUS BETWEEN FINANCIAL DEEPENING, URBANIZATION, INSTITUTIONAL QUALITY, AND ENERGY CONSUMPTION IN CHINA
    (MDPI, 2023-05-15) Yingyi, Wang; Md, Qamruzzaman; Ayesha, Serfraz; Manickavasagam, Theivanayaki
    Energy availability and the selection of suitable energy sources have substantial implications on both economic and environmental sustainability, and it is because the environmental protection cost is directly linked to overall energy inclusion in the economy. Thus, the importance of clean energy has been noticed in the literature regardless of the economic structure. The purpose of the study is to discover the effects of financial deepening (FD), urbanization (UR), and institutional quality (IQ) on China’s energy consumption. Annual time series date for 1985 to 2019 utilized for documenting the coefficients of explanatory variables by implementing both linear and nonlinear Autoregressive Distributed Lagged (ARDL) and the Fourier-TY causality test. In terms of the test statistics for combined and Maki cointegration, the study revealed that a long-run association prevails in the empirical nexus. Moreover, the symmetric and asymmetric framework established long-run associations. Referring to the coefficients of financial deepening, UR, and governmental effectiveness, the study found a statistically significant and favorable impression of REC. While financial deepening and governmental effectiveness unveiled negatively influenced NREC and fossil energy consumption. The asymmetric linkage between explained and explanatory variables was confirmed through the execution of a standard weld test with a null symmetry. The asymmetry coefficients of FD, UR, and IQ were positive and statistically significant at the 1% level in both the long and short runs. The directional causality revealed feedback hypothesis holds in understanding the causal relationship between explanatory factors and RE usage. The policy recommendations for the future were generated from the research findings.
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    EXAMINING VOLATILITY SPILLOVER BETWEEN FOREIGN EXCHANGE MARKETS AND STOCK MARKETS OF COUNTRIES SUCH AS BRICS COUNTRIES
    (Sage Journal, 2021-06-23) Dharmendra, Singh; M, Theivanayaki; M, Ganeshwari
    The objective of this article is to examine the volatility spillover effect between the foreign exchange market and the stock market of Brazil, Russia, India, China and South Africa (BRICS) countries along with Japan as the developed country in the region, affecting the BRICS countries. Generalized Autoregressive Conditionally Heteroscedastic (GARCH) (1,1) method is used to study the volatility between the stock market and the foreign exchange market in selected countries, and asymmetric model, that is, Exponential Generalized Autoregressive Conditional Heteroscedasticity—EGARCH (1,1) is also used to investigate the presence of leverage effects in both stock market and foreign exchange market in selected countries. GARCH findings suggest a two-way volatility spillover between the stock market and foreign exchange markets for India, China and South Africa. In BRICS countries, volatility spillover from the currency market to the stock market is seen as more evident and robust as compared to spillover from the stock market to the currency market. A positive asymmetry in spillover is also observed from the foreign exchange market to the stock market. The findings of the study may provide valuable information to investors for decision-making in international portfolio investment and also for economic policymakers for their financial stability perspective.
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    A STUDY ON LINKAGE BETWEEN CUSTOMER BASED BRAND EQUITY AND IT’S ANTECEDENTS IN FMCG MARKET: AN EMPRICAL STUDY IN COIMBATORE CITY
    (SAMBODHI, 2020-12) Vidyakala K; Mohan Kumar K
    Fast moving consumer goods (FMCG) is the fourth largest sector in the Indian economy. FMCG market is expected to grow 5.6% in 2020. The study measured the linkage between customer based brand equity and its antecedents in FMCG market in Coimbatore City. The CBBE model shows the power of brand significantly lies in what customers have seen, heard, felt or availed from the brand over a period of time. The study is mainly rest on primary data. It is collected from the well designed and structure interview schedule. The 283 customers are distributed in Coimbatore city. The validation of variables included in each concept is tested by confirmatory factor analysis through content, convergent and discriminant validity. The present study contributes to an understanding of CBBE phenomena and it’s measurement and antecedents by examining the dimensions of this constructs. The end results give an opportunity to managers to develop a detailed brand equity strategies for their organisation
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    ONLINE MARKETING STRATEGIES OF SMES IN FMCG SECTOR- AN EMPIRICAL STUDY
    (ANVESAK, 2021-12) Vidyakala K; Mohan Kumar K
    It is quite difficult to adapt Online marketing Strategies of Small and Medium Enterprises in Tamilnadu TO market their products. Using Online marketing Strategies and tools., small business owners could reach more customers and improve their business performance. Based on the qualitative multi-case study observed model, some of the SME owners in the FMCG industry adopt Online marketing Stratcegics to market products in Tamilnadu. There were five different Smal. and Medium Enterprises in FMCG sector of Tamilnadu who adopted Online marketing Strategies to market their products. Data sources included semi-structured interviews, interview notes and company documents like annual financial reports, meeting minutes, newsletters. and company journals attained by using the social networks, website hosting, payment method and an efficient infrastructure. A key recommendation is that small business owners embrace social media and host websites to market products to improve customer satisfaction and business performance. The implications for positive social change include the possibility for SME owners of FMCG companies to create jobs, provide social and welfare services and promote the economic development of regional communities