Department of Business Administration

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RECESSION IN INDIAN RETAIL INDUSTRY
(Urban Economics & Regional Studies -E-Journal, 2009-11) Vidyakala K; Madhuvanthi S; Poornima S
India is the fifth largest retail destination globally. The retail market in India is facing slowdown with the ongoing financial crisis happening across the world markets. Since the markets always have internally linked with each other, the impact of the crisis is generally shared among all. The high level of inflation has been a wet blanket for the global markets. With the suddenly disturbed economical status, consumers are gradually losing interest on buying. India's retail sales growth fell sharply to 11 per cent in December 2008 from 34 per cent in the like period of 2007, according to a study by global consultancy firm KPMG.. Slowing sales resulting in lower inventory turnover and increasing working capital requirements to fuel growth have resulted in liquidity pressures for many domestic retailers. Factors like store rationalization, working capital management, regionalization, cost optimization and manpower resizing are some of the key "top of mind" issues for the retailers in the current context. This evolution had soon disappointed the hopes of retail industry. Even with the weight of America's mighty Wal-Mart Stores behind it, Bharti Enterprises is scaling back. Pantaloon Retail, India's largest merchant, run by Kishore Biyani, the boldest opportunist in the business, is seeing a severe setback. Eight months ago, Reliance restructured operations, shut around 20 Fresh stores, and laid off 13% of its 30,000 people. Worst hit is India's largest discount retailer, Subhiksha. The Chennai retail chain had expanded tenfold, to 1,655 outlets, in four years, funding its expansion largely by debt. It said a demand contraction following a slowdown in the domestic economy has impacted the sales of retailers; and urged the government to increase spending on infrastructure and other development initiatives
TALENT EDUCATION AND ROLE OF MANAGEMENT EDUCATION, ENTREPRENEURSHIP AND ECONOMICS
(Urban Economics & Regional Studies- E-Journal, 2009-11) Vidyakala K; Subha V
In this information age people’s Knowledge, skills and their relationship capabilities have become critical assets for organizations. In this context, it has become vital for every organization to attract and retain the best available talent. As such, sourcing for best talent continues to hold prominence for the organizations. Worldwide organizations are subjected to heavy pressure due to the declining supply of talent.Talent acquisition: Talent acquisition is a combination of resources, process and intellectual property combined with the organization’s recruitment practices adopted in tackling the so called “War for Talent”.
RECESSION IN INDIAN BANKING SECTOR
(Urban Economics & Regional Studies -E-Journal, 2009-11) Vidyakala K; Madhuvanthi S; Poornima S
Banks act as important players in the financial markets. They play a vital role in the economy of a country. The Recession that began in December 2007 impacted the revenues and profitability of businesses worldwide. We are in a globalised world and no more immune to the things happening outside our country. Built on strong financial fundamentals, strict vigil on risk appetite and firm monetary guidelines, Indian banks have proved among the most resilient and sound banking institutions in the world. But there has been considerable divergence in the performance of the various banking institutions in the country as also among the public, private and foreign banks operating in India. The Indian banking system is relatively insulated from the factors leading to the turmoil in the global banking industry. Going by the performance for the calendar year 2008, Indian public sector banks have not only been able to weather the storm of global recession but have been able to moderate its impact on the Indian economy as well, compared to its peers among the foreign and private banks. The banking sector faces profitability pressures due to higher funding costs, mark-to-market requirements on investment portfolios, and asset quality pressures due to a slowing economy. But Indian banks’ global exposure is relatively small, with international assets at about 6 per cent of the total assets. The strong economic growth in the past, low defaulter ratio, absence of complex financial products, regular intervention by central bank, proactive adjustment of monetary policy and so called close banking culture has favored the banking industry in India in recent global financial turmoil.
MICRO FINANCE – AN ANTI POVERTY VACCINE FOR RURAL INDIA
(2011) Nithyakala K; Vidyakala K; Poornima S
Micro- finance interventions are well-recognized world over as an effective tool for poverty alleviation and improving socioeconomic status of rural poor. In India too, micro- finance is making headway in its effort for reducing poverty and empowering rural women. The need of micro finance arises because the rural India requires sources of finance for poverty alleviation, procurement of agricultural and farms input. Micro finance is a programme to support the poor rural people to pay its debt and maintain social and economic status in the villages. As we know that India is agriculturebased economy, micro finance may be a tool to empower the farmers and rural peoples to make agriculture profitable. This research paper is highlighting a picture rural India as a developing segment for micro finance institutions. Key
AN ANALYSIS ON THE ROLE OF INTERNET BANKING IN THE BANKER'S PERSPECTIVE
(JM INTERNATIONAL JOURNAL OF MANAGEMENT RESEARCH, 2011-05) Vidyakala K; Poornima S; Nithyakala K
The internet has changed the banks competitive environment significantly. The Indian banking index has grown at a compounded annual rate of over 51 per cent since April 200l as compared to a 27 per cent growth in the market index for the same period. The aim of this study is to explore the role of Internet banking in the banker 's perspective.210 bank employees were the respondents of this study. The findings of this study present significant progress towards nebulous nature of internet banking and its role on the core business of the banks. All the items have a significant relationship with the type of the bank except for value creation and satisfaction of the respondents. The present research differed in the following constructs when compared with the previous research available in the literature; measurement of financial performance of internet banking distribution channel, stakeholder value creation and effect of internet banking on bank branches.
IMPACT OF EMPLOYEE STOCK OPTIONS ON FIRM PERFORMANCE
(GRA - GLOBAL RESEARCH ANALYSIS, 2013-08) Poornima S; Nithyakala K; Vidyakala K
Employee stock option is the worldwide phenomena now. The popularity of broad based employee stock option plans in India has increased only in 2000 due to the escalation in the Indian Industry. Worldwide, stock options are used to create a sense of ownership among the employees, to share the growth of the company, create long term wealth in the hands of the employees and provide performance linked rewards to the employees ESOPs are seen as an important human resource tool, the rationale behind ESOPs is that they will help companies to retain staff, attract talent, motivate employees and enable them to share the long term growth of the companies as well as the shareholders. The present paper makes an empirical study on the sample of 59 software companies listed in Indian stock market which has adopted employee stock option plan and analyze its impact on firm performance.
A STUDY ON ROLE OF SHG IN WOMEN EMPOWERMENT
(Indian Journal of Applied Research, 2014-04) Vidyakala K; Poornima S; Nithyakala K
Empowerment is an active multidimensional process to enable women to realize their identity, position and power in all spheres of life. Empowerment provides a greater access to knowledge and resources, more autonomy in decision making, greater ability to plan lives, more control over the circumstances which influence lives, and freedom from customs, belief and practices. The study analyzed the data collected from 150 women SHG members. The study concluded that the socio- economic factors has changed for womenfolk after joining the Self Help Groups.
A STUDY ON THE RELATIONSHIP BETWEEN LEADERSHIP STYLES AND EMPLOYEE ENGAGEMENT
(Research Journal of Social Science & Management, 2014-10) Vidyakala K
Leadership has gained importance in every walk of life, from politics to business, and from education to social organizations. Leadership style is crucial for encouraging employee engagement. When employees decide to leave a company, they leave their managers, not the company. This brings the assumption that leadership practices have strong implications in the harbored intentions of employees to quit. ln the current recessive times, in which the war for talent is rife, organizations and researchers are increasingly taking interest in how not only to retain their talent, but also to optimize their leadership and engagement practices, Research on the circumstances that contribute to turnover behaviour have brought to light the impact of employee engagement and job characteristics on turnover behaviour, and suggest a strong link with leadership behaviour as a determining factor for the ideal-environment that mitigates turnover behaviour. This study explored the relationship between leadership style and employee engagement using 150 employees employed in various sectors in Coimbatore. The study concludes that the leadership styles influence the employee engagement and has a significant relationship with all the factors in Job engagement.
A STUDY ON RELATIONSHIP BETWEEN LEADERSHIP STYLES AND EMPLOYEE ENGAGEMENT
(Research Journal of Social Science and Management, 2014-10) Vidyakala K
Leadership has gained importance in every walk of life, from politics to business, and from education to social organizations. Leadership style is crucial for encouraging employee engagement. This study explored the relationship between leadership style and employee engagement using 150 employees employed in various sectors in Coimbatore. The study concludes that the leadership styles influence the employee engagement and has a significant relationship with all the factors in Job engagement.
IMPACT OF EMPLOYEE STOCK OPTIONS ON CORPORATE PERFORMANCE WITH SPECIAL REFERENCE TO SELECTED FINANCIAL SERVICES COMPANIES IN INDIA
(Acme Intellects International Journal of Research in Management, Social Sciences & Technology, 2015-01) Nithya Kala K; Poornima S; Vidyakala K
Due to the effect of globalization of Indian business, ESOP idea spreads across corporate India. Financial Sectors also began looking at ESOPs as an attractive tool to hire and retain employees after SEBI ESOS & ESPP Guidelines 1999. This study is an attempt to identify and analyze the macro trends of ESOP phenomenon in Indian Financial Services Industry. The present paper makes an empirical study on the sample of 20 pharmaceutical companies listed in Indian stock market which has adopted employee stock option plan and analyze its impact on firm performance.
BIG DATA IN MARKETING SPECIAL REFERENCE TO AMAZON.COM
(International Journal of Business and Administration Research Review, 2015-01) Vidyakala K; Nakhala Devi S.A.S
Big data has been used to convey all sorts of concepts, including: huge quantities of data, social media analytics, next generation data management capabilities, real-time data, and much more. In this paper we have discussed about the characteristics of big data, big data marketing, and benefits of big data to marketers and how Amazon used big data to enhance its performance and how they leverage big data.
TALENT ACQUISITION AND THE ROLE OF MANAGEMENT EDUCATION IN INDIA
(Namex International Journal of Management Research, 2015-01) Vidyakala K; Subha V
In this information age people’s Knowledge, skills and their relationship capabilities have become critical assets for organizations. In this context, it has become vital for every organization to attract and retain the best available talent. As such, sourcing for best talent continues to hold prominence for the organizations. Worldwide organizations are subjected to heavy pressure due to the declining supply of talent. Talent acquisition: Talent acquisition is a combination of resources, process and intellectual property combined with the organization’s recruitment practices adopted in tackling the so called “War for Talent”.
DIFFERENCE IN PSYCHOLOGICAL EMPOWERMENT PERCEPTION AMONG FEMALE EMPLOYEES WORKING IN IT INDUSTRY
(International journal of commerce and furistic research, 2015-02) J, Deepa; P, Paramanadam
In this study, difference in psychological empowerment perceptions among female employees working in IT industry is presented, Employee empowerment was measured using a 12-item scale developed by Spreitzer. The questionnaire covered four dimensions: meaning, competence, self-determination and impact, A study applied to 150 female employees working in BPO in Coimbatore. The data were solved using percent, mean, Standard deviation. t-test and ANOVAs. As a result of this analysis; it has been found that there is a statistical difference in psychological empowerment perceptions among female employees according to their income level in IT sector. In addition, this result, it has been seen that there is no statistically significant difference according to their age, year of experience, marital status and family size.
JOB STRESS, PSYCHOLOGICAL EMPOWERMENT, AND JOB SATISFACTION AMONG THE IT EMPLOYEES IN COIMBATORE
(International Journal of Applied research, 2015-06-16) J, Deepa; P, Paramanadam
Psychological empowerment was defined from the perspective of individual employees which was characterized by a sense of perceived control, perceptions of competence, and internalization of the goals and objectives of the organization (Menon, S.T 1999 ) Psychological empowerment is a multifaceted construct reflecting the different dimensions of being psychologically enabled, and is conceived of personal control, a proactive approach to life, and a critical understanding of the socio-political environment, which is rooted firmly in a social action framework. The role played by the software industry in the contemporary world aroused the need for understanding the relationship between job stress, psychological empowerment and job satisfaction with special reference to software industry. The tool for the study was a questionnaire comprising of twelve items on psychological empowerment, fifteen items on job stress and twenty items on job satisfaction on a five point scaling ranging from strongly agree (5) to strongly disagree (1). Data was collected from a sample of 64 respondents from four software companies in Coimbatore. Being satisfied with the reliability of the research instrument the researcher carried out parson T-test, ANOVA, and regression to understand the relationship between Job stress, psychological empowerment and job satisfaction
AN ANLYSIS ON FACTORS AFFECTING BUYING BEHAVIOUR TOWARDS FINANCIAL INSTUMENTS WITH SPECIAL REFERENCE TO TRICHY DISTRICT
(International Journal of Applied Research, 2015-07) Vidyakala K; SAS, Nakhala Devi; Iswarya Rani G
Buying behaviour can be broadly classified as the decisions and actions that influence the purchase behaviour of a consumer. Buying behaviour is the process by which buyer tends to satisfy his/her needs by selecting their choices. Deregulation and the emergence of new forms of technology have created highly competitive market conditions which has a critical impact upon buyer behaviour. The paper presents the factors affecting the buying behaviour towards financial instruments. The study conducted among 120 respondents belonging to different demographic groups in Trichy District. The results reveal that customer satisfaction is the main factor which affects buying behaviour of investors.
AN ASSESSMENT OF FINANCIAL KNOWLEDGE WITH SPECIAL REFERENCE TO COIMBATORE CITY
(International Journal of Research in IT and Management, 2015-07) Vidyakala K; Iswarya Rani G
Financial Knowledge is the knowledge of basic concepts of finance which is required for financial decision making. The present study was conducted among 123 respondents of different demographic groups. The results shows financial knowledge is gained mainly through media and friends and family are the main source of financial information.
AN ANALYSIS ON FACTORS AFFECTING BUYING BEHAVIOUR TOWARDS FINANCIAL INSTRUMENTS WITH SPECIAL REFERENCE TO TRICHY DISTRICT
(International Journal of Applied Research, 2015-09) Vidyakala K; Nakhala Devi S A S; Iswarya Rani G
The paper presents the factors affecting the buying behaviour towards financial instruments. The study was conducted among 120 respondents belonging to different demographic groups in Trichy District. The results reveal that customer satisfaction is the main factor which affects buying behaviour of investors.
A STUDY ON THE IMPACT OF ESOP ON FINANCIAL PERFORMANCE BETWEEN SELECTED SECTORS IN INDIA
(International Journal of Business and Administration Research Review, 2015-09) Nithya Kala K
Due to the effect of globalization of Indian business, ESOP idea spreads across corporate India and corporate began looking at ESOPs as an attractive tool to hire and retain employees after SEBI ESOS & ESPP Guidelines 1999. Despite the sociological importance of employee stock ownership to altering traditional patterns of wealth distribution the phenomenon has received little academic attention in India. The present paper throws light into ESOP practices and ESOP impact on corporate financial performance in technology intensive and people driven sectors such as software and pharmaceuticals. These sectors are increasingly becoming the engine of growth in our Indian economy. The study empirically analyses pre- and post- financial performance of 80 ESOP companies listed in BSE India. This study is first of its kind in India examining the financial impact among firm’s pre-ESOP and post-ESOP allotment using financial measures as a means of assessing organizational performance in software and pharmaceutical sectors with unexplored Indian data.
CASE STUDY AT MARIS ASSOCIATES PRIVATE LIMITED
(International Journal of Applied Research, 2015-10) Vidyakala K; Poornima S
Today's business is confronted with new business problems and opportunities on a regular basis. Running a company requires the ability to look outside the business for solutions, ideas, and best practices. Maris Associates was a small business firm in the year 1987 and it transformed into a successful large scale exporting company with a turnover of more than Rupees 100 Crores employing more than 1000 people. Maris has showed sustainable growth in the past by adopting best practices. The firm exports to several countries and has ensured high quality standards in the past. Visionary leadership, customer driven excellence, managing innovation, technological advancement, standardization, operational excellence and systems perspective has been the core activities for the success of the company. Through scientific and systematic efforts it has reduced cost to the extent of 20 - 30 percent. For instance by successfully adopting 5 S the company has generated a regular revenue of Rs.30000 per month (earlier Rs.4000) and a capital savings of Rs.80 lakhs within a short span of one year. It was able to cope up with the expansion plan through right adoption of 5 S. The case presentation will be on cost savings the company made through best practices in human resource, marketing, exports, logistics, operations. The company also has made itself socially accountable.
AN ASSESSMENT OF FINANCIAL RESPONSIBILITY IN TAMILNADU
(International Journal of Multidisciplinary Research and development, 2016-02) Vidyakala K; Iswarya Rani G; Nakhala Devi S.A.S
Financial responsibility is the ability to appreciate the wider impact of financial decisions on personal circumstances. The present study was conducted among 529 respondents of different demographic groups. The results state that respondents are not aware of savings for the retirement and respondents are interested in stock market investments.