Department of Business Administration

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    AN ANALYSIS ON THE ROLE OF INTERNET BANKING IN THE BANKER'S PERSPECTIVE
    (JM INTERNATIONAL JOURNAL OF MANAGEMENT RESEARCH, 2011-05) Vidyakala K; Poornima S; Nithyakala K
    The internet has changed the banks competitive environment significantly. The Indian banking index has grown at a compounded annual rate of over 51 per cent since April 200l as compared to a 27 per cent growth in the market index for the same period. The aim of this study is to explore the role of Internet banking in the banker 's perspective.210 bank employees were the respondents of this study. The findings of this study present significant progress towards nebulous nature of internet banking and its role on the core business of the banks. All the items have a significant relationship with the type of the bank except for value creation and satisfaction of the respondents. The present research differed in the following constructs when compared with the previous research available in the literature; measurement of financial performance of internet banking distribution channel, stakeholder value creation and effect of internet banking on bank branches.
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    MICRO FINANCE – AN ANTI POVERTY VACCINE FOR RURAL INDIA
    (2011) Nithyakala K; Vidyakala K; Poornima S
    Micro- finance interventions are well-recognized world over as an effective tool for poverty alleviation and improving socioeconomic status of rural poor. In India too, micro- finance is making headway in its effort for reducing poverty and empowering rural women. The need of micro finance arises because the rural India requires sources of finance for poverty alleviation, procurement of agricultural and farms input. Micro finance is a programme to support the poor rural people to pay its debt and maintain social and economic status in the villages. As we know that India is agriculturebased economy, micro finance may be a tool to empower the farmers and rural peoples to make agriculture profitable. This research paper is highlighting a picture rural India as a developing segment for micro finance institutions. Key
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    IMPACT OF EMPLOYEE STOCK OPTIONS ON FIRM PERFORMANCE
    (GRA - GLOBAL RESEARCH ANALYSIS, 2013-08) Poornima S; Nithyakala K; Vidyakala K
    Employee stock option is the worldwide phenomena now. The popularity of broad based employee stock option plans in India has increased only in 2000 due to the escalation in the Indian Industry. Worldwide, stock options are used to create a sense of ownership among the employees, to share the growth of the company, create long term wealth in the hands of the employees and provide performance linked rewards to the employees ESOPs are seen as an important human resource tool, the rationale behind ESOPs is that they will help companies to retain staff, attract talent, motivate employees and enable them to share the long term growth of the companies as well as the shareholders. The present paper makes an empirical study on the sample of 59 software companies listed in Indian stock market which has adopted employee stock option plan and analyze its impact on firm performance.
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    AN ANALYSIS ON PSYCHOLOGICAL BARRIERS FACED BY WOMEN LEADERS IN IT COMPANIES
    (International journal for research in Engineering Application and Management, 2018-06) Vidyakala K; Poornima S; Sheela J; Nithyakala K; Raji Jennet
    Women leaders play an increasing and significant role in today’s economy. Their income and spending capacity are critical to the country's economic well-being. Most of the corporate companies hire men for the top positions. The fundamental structure of patriarchal society depends upon the understanding that male are superior, more powerful, and that they represent the “norm,” whereas women are considered as inferior; they lack in power and autonomy. The power of socialization that underlies this system cannot be ignored. In fact, gender related patriarchal values are so deeply ingrained in society's consciousness that they are largely invisible. Thus, women are more likely than men to encounter negative expectations and reactions, making it more difficult for them to reach positions of respect, influence, and leadership. In this study the barriers faced by women leaders in job related stress, gender related barrier and work life balance and how these type of psychological barriers affects women leaders in their workplace.
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    A STUDY ON SOCIO- PSYCHOLOGICAL BARRIERS FACED BY WOMEN LEADERS IN IT COMPANIES WITH SPECIAL REFERENCE TO COIMBATORE
    (Journal of advanced management research, 2018-04) Vidyakala K; Poornima S; Sheela J; Raji Jennet; Preetha C
    The present study discusses about the socio-psychological barriers faced by women leaders in their organization i.e.; job related stress, gender related barrier, glass ceiling, socio cultural beliefs and how they affect the leadership position. The study was conducted among 75 women leaders in IT company’s and the results of the study shows that socio-psychological barriers faced by women in leadership in IT sector arises due to work life balance.
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    A STUDY ON BARRIERS INFLUENCING WOMEN IN LEADERSHIP
    (International journal of basic and advanced research, 2018-03) Vidyakala K; Poornima S; Sheela J; Nithyakala K; Raji Jennet
    Women are most important resources in an organization. Women face difficulties in balancing family responsibilities, handling domestic chores in addition to managing career and to succeed on both the personal and professional fronts. Women outface in straddling the two worlds of work and home is to be given a thought and better understood. The role of women in the family and other social relationships influence her personality. The present study reveals the critical aspects associated with women leadership. The present study will discuss about some of the barriers (Managerial gender role stereotyping, Work life balance, Glass ceiling, Stress and Cross cultural barriers) and how they affect women in leadership
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    A CONCEPTUAL STUDY ON ACADEMIC LEADERSHIP-NEED, SKILLS AND CHALLENGES
    (International Journal of Research in Management, Economics and Commerce, 2018-02) Vidyakala K; Poornima S; Sheela J; Nithyakala K; Raji Jennet
    The spread of education in society is the foundation of success in today’s globalised world, where the real wealth of a country is not in its tangible natural resources but in knowledge, which is the drive of the economic development. Education in India has always been a significant instrument for social and economic transformation. Leadership emphasizes teamwork, collaboration and solidarity and removing barriers to communication and original thinking. Leadership, with its varied definitions, is one of the most studied fields in the social sciences. It has gained importance in every walk of life, from politics to business, and from education to social organizations. Academic leadership as whole is an evolving concept across the globe. India's higher education system is the third largest in the world, next to United States and China. So the need of the hour is to build academic leadership. The paper focuses on the necessity of academic leadership; identifies the skills required for effective academic leadership and the means to achieve and develop; addresses the challenges; involves support required for mentoring of academic leadership and analyses the reasons of refusal for leadership
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    A CONCEPTUAL STUDY ABOUT SOCIO – PSYCHOLOGICAL BARRIERS AMONG WOMEN IN LEADERSHIP
    (International Journal of Creative Research Thoughts, 2018-01) Vidyakala K; Poornima S; Sheela J; Deepa J; Raji Jennet
    This paper is a study of leadership research, focusing primarily on socio- psychological barriers among women in leadership. Economic empowerment of women is very important for the development of a nation. Now a day socio-psychological barriers play a major role in the women leadership. Some of the barriers of women leaders are facing managerial sex role stereotyping, work life balance, glass ceiling, cross cultural barriers. Coping strategies such as participatory leadership, determination to succeed, mentoring subordinates and delegation of power, continuous learning and planning served as support that strengthened these women against much of the difficulties they encountered in their professional roles. This paper mainly focuses on various socio-psychological barriers among women leaders and recommends strategies for removal of these obstructions to women leaders.
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    A STUDY ON ROLE OF SHG IN WOMEN EMPOWERMENT
    (Indian Journal of Applied Research, 2014-04) Vidyakala K; Poornima S; Nithyakala K
    Empowerment is an active multidimensional process to enable women to realize their identity, position and power in all spheres of life. Empowerment provides a greater access to knowledge and resources, more autonomy in decision making, greater ability to plan lives, more control over the circumstances which influence lives, and freedom from customs, belief and practices. The study analyzed the data collected from 150 women SHG members. The study concluded that the socio- economic factors has changed for womenfolk after joining the Self Help Groups.
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    CASE STUDY AT MARIS ASSOCIATES PRIVATE LIMITED
    (International Journal of Applied Research, 2015-10) Vidyakala K; Poornima S
    Today's business is confronted with new business problems and opportunities on a regular basis. Running a company requires the ability to look outside the business for solutions, ideas, and best practices. Maris Associates was a small business firm in the year 1987 and it transformed into a successful large scale exporting company with a turnover of more than Rupees 100 Crores employing more than 1000 people. Maris has showed sustainable growth in the past by adopting best practices. The firm exports to several countries and has ensured high quality standards in the past. Visionary leadership, customer driven excellence, managing innovation, technological advancement, standardization, operational excellence and systems perspective has been the core activities for the success of the company. Through scientific and systematic efforts it has reduced cost to the extent of 20 - 30 percent. For instance by successfully adopting 5 S the company has generated a regular revenue of Rs.30000 per month (earlier Rs.4000) and a capital savings of Rs.80 lakhs within a short span of one year. It was able to cope up with the expansion plan through right adoption of 5 S. The case presentation will be on cost savings the company made through best practices in human resource, marketing, exports, logistics, operations. The company also has made itself socially accountable.