(International Journal of Business and Administration Research Review, 2015-01) Vidyakala K; Nakhala Devi S.A.S
Big data has been used to convey all sorts of concepts, including: huge quantities of data, social media analytics, next generation data management capabilities, real-time data, and much more. In this paper we have discussed about the characteristics of big data, big data marketing, and benefits of big data to marketers and how Amazon used big data to enhance its performance and how they leverage big data.
