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    DOES FINANCIAL DEEPENING FOSTER CLEAN ENERGY SUSTAINABILITY OVER CONVENTIONAL ONES? EXAMINING THE NEXUS BETWEEN FINANCIAL DEEPENING, URBANIZATION, INSTITUTIONAL QUALITY, AND ENERGY CONSUMPTION IN CHINA
    (MDPI, 2023-05-15) Yingyi, Wang; Qamruzzaman, Md; Ayesha, Serfraz; Manickavasagam, Theivanayaki
    Energy availability and the selection of suitable energy sources have substantial implications on both economic and environmental sustainability, and it is because the environmental protection cost is directly linked to overall energy inclusion in the economy. Thus, the importance of clean energy has been noticed in the literature regardless of the economic structure. The purpose of the study is to discover the effects of financial deepening (FD), urbanization (UR), and institutional quality (IQ) on China’s energy consumption. Annual time series date for 1985 to 2019 utilized for documenting the coefficients of explanatory variables by implementing both linear and nonlinear Autoregressive Distributed Lagged (ARDL) and the Fourier-TY causality test. In terms of the test statistics for combined and Maki cointegration, the study revealed that a long-run association prevails in the empirical nexus. Moreover, the symmetric and asymmetric framework established long-run associations. Referring to the coefficients of financial deepening, UR, and governmental effectiveness, the study found a statistically significant and favorable impression of REC. While financial deepening and governmental effectiveness unveiled negatively influenced NREC and fossil energy consumption. The asymmetric linkage between explained and explanatory variables was confirmed through the execution of a standard weld test with a null symmetry. The asymmetry coefficients of FD, UR, and IQ were positive and statistically significant at the 1% level in both the long and short runs. The directional causality revealed feedback hypothesis holds in understanding the causal relationship between explanatory factors and RE usage. The policy recommendations for the future were generated from the research findings.
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    FINANCIAL INCLUSION AND AGRICULTURE CREDIT REFORM IN INDIA
    (Bonfring International Journal, 2021-02-20) Vidyakala K
    Role of Financial Inclusion
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    AN ASSESSMENT OF FINANCIAL BEHAVIOUR IN TAMIL NADU
    (International Journal of Research and Analytical Reviews, 2018-12-01) Vidyakala K
    Finacial Behaviour among people of Tamilnadu.
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    AN ANALYSIS OF PREFERRED LEARNING STYLE OF ARTS AND SCIENCE STUDENTS IN COIMBATORE CITY
    (International Journal of Research in Engineering, IT and Social Sciences, 2019-01) Vidyakala K; Nandhini P; Nithyakala; Deepa J
    Learning style is a useful modality of learning that changes from one individual to another, and can take many shapes and forms. There are different styles of learning that have been used in the education system. The study is conducted to know the preferred learning style of Arts and Science Students in Coimbatore City. The total sample size of the study is 148. Anova and Correlation is used for analysis of data.
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    AN ANALYSIS OF DEMOGRAPHIC & SOCIO ECONOMIC FACTORS INFLUENCE ON PSYCHOLOGICAL EMPOWERMENT OF WOMEN IN LEADERSHIP
    (International Journal for Research in Engineering Application & Management, 2019-03) Vidyakala K; Raji, Jennet; Sheela J; Nithyakala K
    Leadership is a complex phenomenon that touches on many other important organizational, social and personal processes. The focus on women leadership has grown recently, due to the fundamental gains women have achieved in the workplace. At the same time there is a scarcity of women leaders and women in senior management positions who could be taking up leadership roles. The present study analysed how the demographic and socio economic factors influence on psychological empowerment of women in leadership. The results show that there is significant difference between total experience and psychological empowerment. It helps to understand thepsychological empowerment of women leaders towards their work.
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    A STUDY ON OUTCOME BASED EDUCATION AMONG BA ECONOMICS STUDENTS IN COIMBATORE
    (International Journal of Research in Social Sciences, 2019-05) Vidyakala K; Nithyakala; Deepa J; Anjana; Nandhini P
    With a clear sense of what needs to be accomplished, instructors will be able to structure their lessons around the student’s needs. OBE does not specify a specific method of instruction, leaving instructors free to teach their students using any method. Instructors will also be able to recognize diversity among students by using various teaching and assessment techniques during their class. OBE is meant to be a student centred learning model. Teachers are meant to guide and help the students understand the material in anyway necessary, study guides and group work are some of the methods instructors can use to facilitate students learning
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    STOCK MARKET VOLATILITY TRANSMISSION AND INTERLINKAGE: EVIDENCE FROM BRICS
    (Horizon Research Publishing, 2021) Md, Qamruzzaman; Rajnish, Kler; M, Theivanayaki; Salma, Karim
    No isolated financial markets are available due to global financial integration through trade liberation and FDI presence. Therefore, financial markets are subject to response to home economy events and pair economy movements. The study's motivation is to investigate the volatility transmission and interlinkage between financial markets in BRICS nations from January 01, 2001 to December 31, 2019. The study applies unit root tests, the test of cointegration, ARCH-GARCH effects, and the Non-granger causality test to expose interlinkages. Results of unit root tests expose variables are integrated in mixed order, i.e., few variables are stationary at a level I (0), and few variables are after first difference I (0). The cointegration test reveals the long-run association available in the empirical model, implying that the long-run BRICS stock markets act in the same direction. Results of ARCH-GARCH (1.1) disclose the presence of volatility persistence in the financial markets. Furthermore, the directional causality under the error correction term discloses that the feedback hypothesis explains the causality among financial markets in BRICS nations in the long run. On the other hand, a similar conclusion also derives from the Non-granger causality test.
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    DOES FINANCIAL DEEPENING FOSTER CLEAN ENERGY SUSTAINABILITY OVER CONVENTIONAL ONES EXAMINING THE NEXUS BETWEEN FINANCIAL DEEPENING, URBANIZATION, INSTITUTIONAL QUALITY, AND ENERGY CONSUMPTION IN CHINA
    (MDPI, 2023-05-15) Yingyi, Wang; Md, Qamruzzaman; Ayesha, Serfraz; Manickavasagam, Theivanayaki
    Energy availability and the selection of suitable energy sources have substantial implications on both economic and environmental sustainability, and it is because the environmental protection cost is directly linked to overall energy inclusion in the economy. Thus, the importance of clean energy has been noticed in the literature regardless of the economic structure. The purpose of the study is to discover the effects of financial deepening (FD), urbanization (UR), and institutional quality (IQ) on China’s energy consumption. Annual time series date for 1985 to 2019 utilized for documenting the coefficients of explanatory variables by implementing both linear and nonlinear Autoregressive Distributed Lagged (ARDL) and the Fourier-TY causality test. In terms of the test statistics for combined and Maki cointegration, the study revealed that a long-run association prevails in the empirical nexus. Moreover, the symmetric and asymmetric framework established long-run associations. Referring to the coefficients of financial deepening, UR, and governmental effectiveness, the study found a statistically significant and favorable impression of REC. While financial deepening and governmental effectiveness unveiled negatively influenced NREC and fossil energy consumption. The asymmetric linkage between explained and explanatory variables was confirmed through the execution of a standard weld test with a null symmetry. The asymmetry coefficients of FD, UR, and IQ were positive and statistically significant at the 1% level in both the long and short runs. The directional causality revealed feedback hypothesis holds in understanding the causal relationship between explanatory factors and RE usage. The policy recommendations for the future were generated from the research findings.
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    EXAMINING VOLATILITY SPILLOVER BETWEEN FOREIGN EXCHANGE MARKETS AND STOCK MARKETS OF COUNTRIES SUCH AS BRICS COUNTRIES
    (Sage Journal, 2021-06-23) Dharmendra, Singh; M, Theivanayaki; M, Ganeshwari
    The objective of this article is to examine the volatility spillover effect between the foreign exchange market and the stock market of Brazil, Russia, India, China and South Africa (BRICS) countries along with Japan as the developed country in the region, affecting the BRICS countries. Generalized Autoregressive Conditionally Heteroscedastic (GARCH) (1,1) method is used to study the volatility between the stock market and the foreign exchange market in selected countries, and asymmetric model, that is, Exponential Generalized Autoregressive Conditional Heteroscedasticity—EGARCH (1,1) is also used to investigate the presence of leverage effects in both stock market and foreign exchange market in selected countries. GARCH findings suggest a two-way volatility spillover between the stock market and foreign exchange markets for India, China and South Africa. In BRICS countries, volatility spillover from the currency market to the stock market is seen as more evident and robust as compared to spillover from the stock market to the currency market. A positive asymmetry in spillover is also observed from the foreign exchange market to the stock market. The findings of the study may provide valuable information to investors for decision-making in international portfolio investment and also for economic policymakers for their financial stability perspective.
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    A STUDY ON LINKAGE BETWEEN CUSTOMER BASED BRAND EQUITY AND IT’S ANTECEDENTS IN FMCG MARKET: AN EMPRICAL STUDY IN COIMBATORE CITY
    (SAMBODHI, 2020-12) Vidyakala K; Mohan Kumar K
    Fast moving consumer goods (FMCG) is the fourth largest sector in the Indian economy. FMCG market is expected to grow 5.6% in 2020. The study measured the linkage between customer based brand equity and its antecedents in FMCG market in Coimbatore City. The CBBE model shows the power of brand significantly lies in what customers have seen, heard, felt or availed from the brand over a period of time. The study is mainly rest on primary data. It is collected from the well designed and structure interview schedule. The 283 customers are distributed in Coimbatore city. The validation of variables included in each concept is tested by confirmatory factor analysis through content, convergent and discriminant validity. The present study contributes to an understanding of CBBE phenomena and it’s measurement and antecedents by examining the dimensions of this constructs. The end results give an opportunity to managers to develop a detailed brand equity strategies for their organisation