International Journals
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Item FINANCIAL INCLUSION AND AGRICULTURE CREDIT REFORM IN INDIA(Bonfring International Journal, 2021-02-20) Vidyakala KRole of Financial InclusionItem AN ASSESSMENT OF FINANCIAL BEHAVIOUR IN TAMIL NADU(International Journal of Research and Analytical Reviews, 2018-12-01) Vidyakala KFinacial Behaviour among people of Tamilnadu.Item AN ANALYSIS OF PREFERRED LEARNING STYLE OF ARTS AND SCIENCE STUDENTS IN COIMBATORE CITY(International Journal of Research in Engineering, IT and Social Sciences, 2019-01) Vidyakala K; Nandhini P; Nithyakala; Deepa JLearning style is a useful modality of learning that changes from one individual to another, and can take many shapes and forms. There are different styles of learning that have been used in the education system. The study is conducted to know the preferred learning style of Arts and Science Students in Coimbatore City. The total sample size of the study is 148. Anova and Correlation is used for analysis of data.Item AN ANALYSIS OF DEMOGRAPHIC & SOCIO ECONOMIC FACTORS INFLUENCE ON PSYCHOLOGICAL EMPOWERMENT OF WOMEN IN LEADERSHIP(International Journal for Research in Engineering Application & Management, 2019-03) Vidyakala K; Raji, Jennet; Sheela J; Nithyakala KLeadership is a complex phenomenon that touches on many other important organizational, social and personal processes. The focus on women leadership has grown recently, due to the fundamental gains women have achieved in the workplace. At the same time there is a scarcity of women leaders and women in senior management positions who could be taking up leadership roles. The present study analysed how the demographic and socio economic factors influence on psychological empowerment of women in leadership. The results show that there is significant difference between total experience and psychological empowerment. It helps to understand thepsychological empowerment of women leaders towards their work.Item A STUDY ON OUTCOME BASED EDUCATION AMONG BA ECONOMICS STUDENTS IN COIMBATORE(International Journal of Research in Social Sciences, 2019-05) Vidyakala K; Nithyakala; Deepa J; Anjana; Nandhini PWith a clear sense of what needs to be accomplished, instructors will be able to structure their lessons around the student’s needs. OBE does not specify a specific method of instruction, leaving instructors free to teach their students using any method. Instructors will also be able to recognize diversity among students by using various teaching and assessment techniques during their class. OBE is meant to be a student centred learning model. Teachers are meant to guide and help the students understand the material in anyway necessary, study guides and group work are some of the methods instructors can use to facilitate students learningItem A STUDY ON LINKAGE BETWEEN CUSTOMER BASED BRAND EQUITY AND IT’S ANTECEDENTS IN FMCG MARKET: AN EMPRICAL STUDY IN COIMBATORE CITY(SAMBODHI, 2020-12) Vidyakala K; Mohan Kumar KFast moving consumer goods (FMCG) is the fourth largest sector in the Indian economy. FMCG market is expected to grow 5.6% in 2020. The study measured the linkage between customer based brand equity and its antecedents in FMCG market in Coimbatore City. The CBBE model shows the power of brand significantly lies in what customers have seen, heard, felt or availed from the brand over a period of time. The study is mainly rest on primary data. It is collected from the well designed and structure interview schedule. The 283 customers are distributed in Coimbatore city. The validation of variables included in each concept is tested by confirmatory factor analysis through content, convergent and discriminant validity. The present study contributes to an understanding of CBBE phenomena and it’s measurement and antecedents by examining the dimensions of this constructs. The end results give an opportunity to managers to develop a detailed brand equity strategies for their organisationItem ONLINE MARKETING STRATEGIES OF SMES IN FMCG SECTOR- AN EMPIRICAL STUDY(ANVESAK, 2021-12) Vidyakala K; Mohan Kumar KIt is quite difficult to adapt Online marketing Strategies of Small and Medium Enterprises in Tamilnadu TO market their products. Using Online marketing Strategies and tools., small business owners could reach more customers and improve their business performance. Based on the qualitative multi-case study observed model, some of the SME owners in the FMCG industry adopt Online marketing Stratcegics to market products in Tamilnadu. There were five different Smal. and Medium Enterprises in FMCG sector of Tamilnadu who adopted Online marketing Strategies to market their products. Data sources included semi-structured interviews, interview notes and company documents like annual financial reports, meeting minutes, newsletters. and company journals attained by using the social networks, website hosting, payment method and an efficient infrastructure. A key recommendation is that small business owners embrace social media and host websites to market products to improve customer satisfaction and business performance. The implications for positive social change include the possibility for SME owners of FMCG companies to create jobs, provide social and welfare services and promote the economic development of regional communitiesItem MEDICAL TOURISM: INDIA IS THE FAVORABLE DESTINATION IN THE WORILD(Primax International Journal of Commerce and Management Research, 2016-07) Vidyakala K; Mohan Kumar KIndia is huge magnet for attracting foreign patients for medical treatments. Medical tourism, more broadly health and wellness tourism, refers to the industry in which people from across the globe travel to other countries to get medical dental and surgical care ,and at the same time. visit the local attractions of that country. The high- end health care system in India is as good as the best in the world .Indian corporate hospitals have a large pool of doctors, nurses, and support Staff ensuring individualized care, India has positioned RseM as an inexpensive destination for medical treatment compared with the US and Europe. Quality of care is what attracts people. India has a good number (22) of JCI(Joint Health Commission International) accredited hospitals, National Accreditation Board for Hospitals & HealthCare provide (NABH) and compares well with other countries in Asia. Quick and immediate attention for surgeries and all interventions are assured in India. For greater understanding between patients and health are personnel, the warmth and hospitality of Indian hospitals is a big factor in choosing India as a healthcare destination. As healthcare tums costlier in developed countries. India's medical tourism market s expected to more than double in size from USD 3 billion at present to around USD 8 billion by 2020. Tourists come to India for economic reasons and market attractiveness. Clearly, there are economic advantages for choosing English-speaking India for certain procedures.Item A STUDY ON FACTORS INFLUENCING FINANCIAL INCLUSION OF RURAL AREAS IN COIMBATORE(COMMON WEALTH JOURNAL OF COMMERCE & MANAGEMENT RESEARCH, 2017-08) Vidyakala KIn India most of our population is belong to rural areas. Finance is very essential for every activity in our day today life. Without finance nothing can be done by any group in the society. Always the financial needs of upper sections of the society were met their need and requirement. Still an India facing major difficulty for access of finance by the weaker section of people, this is due to the reasons such as lacking awareness about financial and banking services, and also unaware about schemes available for them, and also there is an lack of regular and substantial income of the people etc. Moreover banks also not provide equal importance to the lower section of the people to meet their financial needs. The bank thinks that providing small loans is not yielding any profit and not makes any big difference for the financial targets also. They focus only on large accounts. India for long time recognized that financial inclusion has an enormous contribution to economic development by finding innovative ways to empower the poor. It is beginnings with the nationalization of banks, priority sector lending requirements for banks and they lead bank scheme, establishment of regional rural banks (RRBS), service area approach, self-help group-bank linkage programme etc., and multiple steps have taken by the Reserve Bank of India. Here on analysis done for factors influencing financial inclusion in rural areas rural development using descriptive correlation and Garret ranking.Item AN ANLYSIS ON FACTORS AFFECTING BUYING BEHAVIOUR TOWARDS FINANCIAL INSTUMENTS WITH SPECIAL REFERENCE TO TRICHY DISTRICT(International Journal of Applied Research, 2015-07) Vidyakala K; SAS, Nakhala Devi; Iswarya Rani GBuying behaviour can be broadly classified as the decisions and actions that influence the purchase behaviour of a consumer. Buying behaviour is the process by which buyer tends to satisfy his/her needs by selecting their choices. Deregulation and the emergence of new forms of technology have created highly competitive market conditions which has a critical impact upon buyer behaviour. The paper presents the factors affecting the buying behaviour towards financial instruments. The study conducted among 120 respondents belonging to different demographic groups in Trichy District. The results reveal that customer satisfaction is the main factor which affects buying behaviour of investors.