International Journals

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Author: search.filters.author.Vidyakala KStart date: 2020

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    FINANCIAL INCLUSION AND AGRICULTURE CREDIT REFORM IN INDIA
    (Bonfring International Journal, 2021-02-20) Vidyakala K
    Role of Financial Inclusion
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    A STUDY ON LINKAGE BETWEEN CUSTOMER BASED BRAND EQUITY AND IT’S ANTECEDENTS IN FMCG MARKET: AN EMPRICAL STUDY IN COIMBATORE CITY
    (SAMBODHI, 2020-12) Vidyakala K; Mohan Kumar K
    Fast moving consumer goods (FMCG) is the fourth largest sector in the Indian economy. FMCG market is expected to grow 5.6% in 2020. The study measured the linkage between customer based brand equity and its antecedents in FMCG market in Coimbatore City. The CBBE model shows the power of brand significantly lies in what customers have seen, heard, felt or availed from the brand over a period of time. The study is mainly rest on primary data. It is collected from the well designed and structure interview schedule. The 283 customers are distributed in Coimbatore city. The validation of variables included in each concept is tested by confirmatory factor analysis through content, convergent and discriminant validity. The present study contributes to an understanding of CBBE phenomena and it’s measurement and antecedents by examining the dimensions of this constructs. The end results give an opportunity to managers to develop a detailed brand equity strategies for their organisation
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    ONLINE MARKETING STRATEGIES OF SMES IN FMCG SECTOR- AN EMPIRICAL STUDY
    (ANVESAK, 2021-12) Vidyakala K; Mohan Kumar K
    It is quite difficult to adapt Online marketing Strategies of Small and Medium Enterprises in Tamilnadu TO market their products. Using Online marketing Strategies and tools., small business owners could reach more customers and improve their business performance. Based on the qualitative multi-case study observed model, some of the SME owners in the FMCG industry adopt Online marketing Stratcegics to market products in Tamilnadu. There were five different Smal. and Medium Enterprises in FMCG sector of Tamilnadu who adopted Online marketing Strategies to market their products. Data sources included semi-structured interviews, interview notes and company documents like annual financial reports, meeting minutes, newsletters. and company journals attained by using the social networks, website hosting, payment method and an efficient infrastructure. A key recommendation is that small business owners embrace social media and host websites to market products to improve customer satisfaction and business performance. The implications for positive social change include the possibility for SME owners of FMCG companies to create jobs, provide social and welfare services and promote the economic development of regional communities
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    A STUDY ON INVESTOR PREFERENCE TOWARDS FINANCIAL INSTRUMENTS WITH SPECIAL REFERENCE TO COIMBATORE
    (Our Heritage Journal, 2020) Vidyakala K; Nithyakala K
    This paper aims to shed light on investor’s preference towards financial instruments and demographic factors influence on investment decision in Coimbatore city. The sample size considered for the study is 254 respondents; primary data has been collected using questionnaire and data has been analysed using research tools like Descriptive Statistics, Garret Ranking and Regression.