International Journals

Permanent URI for this collectionhttps://dspace.psgrkcw.com/handle/123456789/147

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AN ANALYSIS OF IMPACT OF DEMOGRAPHIC AND SOCIO ECONOMIC FACTORS ON FINANCIAL KNOWLEDGE
(International Journal of Management, IT & Engineering, 2018-11) Vidyakala K; Nithyakala K; Iswarya Rani G
A person's ability to manage his personal finance has become an important issue in today's world. Financial knowledge includes basic knowledge of key financial concepts. The study assessed the level of financial knowledge, identified the impact of demographic and socio economic factors on financial knowledge among 529 respondents in Tamilnadu. The study concluded that 18–25 years have low level financial knowledge and above 26 years of age posses high level of financial knowledge and financial information is gathered mostly from internet and websites.
AN ANALYSIS ON FACTORS AFFECTING BUYING BEHAVIOUR TOWARDS FINANCIAL INSTRUMENTS WITH SPECIAL REFERENCE TO TRICHY DISTRICT
(International Journal of Applied Research, 2015-09) Vidyakala K; Nakhala Devi S A S; Iswarya Rani G
The paper presents the factors affecting the buying behaviour towards financial instruments. The study was conducted among 120 respondents belonging to different demographic groups in Trichy District. The results reveal that customer satisfaction is the main factor which affects buying behaviour of investors.
AN ANLYSIS ON FACTORS AFFECTING BUYING BEHAVIOUR TOWARDS FINANCIAL INSTUMENTS WITH SPECIAL REFERENCE TO TRICHY DISTRICT
(International Journal of Applied Research, 2015-07) Vidyakala K; SAS, Nakhala Devi; Iswarya Rani G
Buying behaviour can be broadly classified as the decisions and actions that influence the purchase behaviour of a consumer. Buying behaviour is the process by which buyer tends to satisfy his/her needs by selecting their choices. Deregulation and the emergence of new forms of technology have created highly competitive market conditions which has a critical impact upon buyer behaviour. The paper presents the factors affecting the buying behaviour towards financial instruments. The study conducted among 120 respondents belonging to different demographic groups in Trichy District. The results reveal that customer satisfaction is the main factor which affects buying behaviour of investors.
AN ASSESSMENT OF FINANCIAL KNOWLEDGE WITH SPECIAL REFERENCE TO COIMBATORE CITY
(International Journal of Research in IT and Management, 2015-07) Vidyakala K; Iswarya Rani G
Financial Knowledge is the knowledge of basic concepts of finance which is required for financial decision making. The present study was conducted among 123 respondents of different demographic groups. The results shows financial knowledge is gained mainly through media and friends and family are the main source of financial information.
AN ASSESSMENT OF FINANCIAL RESPONSIBILITY IN TAMILNADU
(International Journal of Multidisciplinary Research and development, 2016-02) Vidyakala K; Iswarya Rani G; Nakhala Devi S.A.S
Financial responsibility is the ability to appreciate the wider impact of financial decisions on personal circumstances. The present study was conducted among 529 respondents of different demographic groups. The results state that respondents are not aware of savings for the retirement and respondents are interested in stock market investments.