National Journals

Permanent URI for this collectionhttps://dspace.psgrkcw.com/handle/123456789/107

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    COST AND RETURN IN VANILLA CULTIVATION-A STUDY WITH SPECIAL REFERENCE TO COIMBATORE DISTRICT
    (Indian Journal of Marketing, 2009-03) K, Mahalakshmi
    Agriculture becomes more luring if the returns reaped are higher as compared to the costs involved. Vanilla crop has become a plant of promising returns to the farmers of Coimbatore region, who cultivate Vanilla as an intercrop in their fields with a hope to realise high profit. Since many farmers have taken Vanilla crop cultivation and as many financial agencies are willing to finance Vanilla cultivation, a study on returns through Vanilla cultivation becomes all the more important as the result would be an eye-opener to many concerned-Government, Banks, NGOs, and farmers.
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    A CONCEPTUAL STUDY ON THE APPLICATION OF SERVQUAL SCALE TO MEASURE THE SERVICE QUALITY IN SERVICE SECTORS
    (PARIPEX- INDIAN JOURNAL OF RESEARCH, 2013-11) G, Rekha; R, Jayasathya
    As competition becomes more intense and environmental factors become more hostile, the concern for service quality grows. If service quality is to become the cornerstone of marketing strategy, the marketer must have the means to measure it. The most popular measure of service quality is SERVQUAL, developed by Parasuraman, Zeithaml and Berry at Texas and North Carolina in 1985. It highlights the main requirements for delivering high service quality for customers in service sectors. It identifies the five gaps that cause unsuccessful delivery. It measures the gap between customer expectations and experience. The basic assumption of the measurement was that customers can evaluate a firm’s service quality by comparing their perceptions with their expectations.
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    AWARENESS AND PROTECTIVE MEASURES ON E-MARKETING: A CONSUMER PERSPECTIVE
    (Indian Journal of Applied Research – Paripex, 2014-03) M, Nithyasri; C, AnithaMary
    E-Marketing is the process of marketing a brand using the Internet. It includes both direct response marketing and indirect marketing elements and uses a range of technologies to help connect businesses to their customers. This study encompasses about the awareness and protective measures on e-marketing with the objective to analyze the awareness, problems faced and customer expectations towards e-marketing. In this study the researcher has used convenient sampling method and the tools include Chi-Square, Descriptive, and Garret ranking for analysis. The study concluded that all the online users do not have high level awareness and time saving is the most important factor which induces the customers to use online marketing. And it also concluded that E-Security is the major problem which was faced by the users so the remedial measures should be taken in order to protect the customers from security threats