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SOCIAL MEDIA IMPACT ON CONSUMER BEHAVIOR
(KalaikathirAchchagam / G.R.Damodaran College of Arts and Science, 2016-02) R, Sinduja; V, Saranya
In recent years, the supermarket industry has become increasingly competitive. One outcome has been the proliferation of a variety of pricing formats, and considerable debate among academics and practitioners about how these formats affect consumers’ store choice behavior. Supermarket managers, in particular, stress that “nothing is more important in business than getting the pricing strategy right” (Supermarket Business 1993). Some retailers position themselves on the basis of “Low Prices, Everyday” across a wide assortment of product categories, while others offer temporary deep discounts in a smaller group of categories. The former strategy is commonly known as “EDLP,” the latter as “HILO.”
MANAGING CHALLENGES IN GLOBALIZATION
(Tamilnadu College of Engineering, 2011-12-22) V, Saranya
This paper discusses the burning issues of managing globalization in the present day world such as human rights and, global economic governance and how globalization has posed a marvelous challenge to traditional international law as we have known it. Finally, an attempt will be made to search for a just global legal order that could manage globalization well and make it work fairly for all for a better future.