National Conference

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    A CONCEPTUAL STUDY ON GREEN ENTREPRENEURSHIP : THE EMERGING PARADIGM FOR SUSTAINABLE GROWTH
    (Bonfring, 2017-10) C, SaranyaPriyadarshini; Sivaani
    In an emerging economy like India, it was not, until38, pointed out the growth opportunity at the ‘Bottom of the Pyramid’, most entrepreneurs were skeptical about addressing the entrepreneurial innovations along with environmental concerns on that scale. Green innovation remained an elite word meant for large corporations and well established corporations and as a tool for corporate social responsibility and enhancing reputation. However, with changing consumer behaviour and increasing developments in the education, income and other social index, green entrepreneurship is catching the attention of the newer generation and government and public institutions are playing a positive role in encouraging environmental concerns. The next decade is bound to witness rapid globalization, industrialization, technology deepening in the economy. Resources, being limited, the globe has to find means to reach in a manner which is not detrimental to natural resources and to survival of mankind on this planet. Thus this paper attempts to bridge the gap between green consumers and green entrepreneurs who can play a pivotal role in ushering the much required environmental protection and conservation to the forefront in the Indian context.
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    A STUDY ON FACTORS OF ATTRITION AND VARIOUS PRACTICES ADOPTED BY HUMAN RESOURCE TO RETAIN THE EMPLOYEES IN BPS
    (Bonfring, 2016-09) C, SaranyaPriyadarshini; Sivaani
    The success of Indian IT industry has given birth to IT enabled services in the form of Business Process outsourcing also commonly known as BPO industry. Prior to the recession, BPO industry was the fastest growing industry in the world. This industry had revolutionized the world in the form of providing quality services with low input costs and high returns. The majority of the employees in the BPO sector are young, energetic and are able to work continuously at a very long stretch. Thus, managing the human resource in the Indian BPO industry becomes a challenge. This paper discuss the factors of attrition and analyses the causes of attrition through Maslow’s hierarchy of need model and various practices followed to retain talent in BPO Sector.