National Conference

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    ELECTRONIC BUSINESS
    (Bonfring/PSGR Krishnammal College for Women, 2015-10-06) R, Sinduja; C R, Nivashini
    E-Business is the fundamental change to the way an organization conducts business. As the companies move forward, they convert customer, supplier and employee facing business processes to self-service. To facilitate the same, the business process must be streamlined to conduct straight through processing. As companies increasingly conduct B2B through online market places or exchanges, suppliers and customers who connect these exchanges must automate their interactions.
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    ROLE OF CROWD SOURCING IN TALENT MANAGEMENT
    (NCRC Publications/SreeNarayana Guru Institute Of Management Studies, 2012-02-04) R, Sinduja
    Talent management is a set of business practices that manage the planning, acquisition, development, retention and advancement of talent in order to achieve business goals and optimize performance. Ways to keep hold of talent are Build a path that enables the employees to utilise their full potential and Invest in building the psychological contract, Individual growth, Compelling future, Pay, Positive workplace
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    SOCIAL MEDIA IMPACT ON CONSUMER BEHAVIOR
    (KalaikathirAchchagam / G.R.Damodaran College of Arts and Science, 2016-02) R, Sinduja; V, Saranya
    In recent years, the supermarket industry has become increasingly competitive. One outcome has been the proliferation of a variety of pricing formats, and considerable debate among academics and practitioners about how these formats affect consumers’ store choice behavior. Supermarket managers, in particular, stress that “nothing is more important in business than getting the pricing strategy right” (Supermarket Business 1993). Some retailers position themselves on the basis of “Low Prices, Everyday” across a wide assortment of product categories, while others offer temporary deep discounts in a smaller group of categories. The former strategy is commonly known as “EDLP,” the latter as “HILO.”