National Conference

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Author: search.filters.author.Kanimozhi R.S

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    CONSUMER ATTITUDE TOWARDS ORGANIC FOOD
    (OHM Sakthi Publications / Kaamadhenu Arts and Science College, 2012) Kanimozhi R.S; Nithya L; Indrani G
    Nothing will benefit human health and increase the chances for survival of life on Earth as much as the evolution to a vegetarian diet. - Albert Einstein Organic agriculture has long served being the dominant form of agriculture since ages pas Organic food are those that are produced using environmentally sound method that do not involve modem synthetic inputs such as pesticides, and chemical fertilizers, do not contain genetically modified organisms, and are not processed using irradiation, industrial solvents, or chemical food additives. Organic products grown in healthier soil contain higher amounts of nutrients, and many taste better than their conventional counterparts. Hence, the popularity of such produce is picking up volumes in recent years. There is no better choice for one's consumption than organic produce, The main advantages are that it is safer, healthier, and usually chemical-free, as there is no usage of artificial substances such as pesticides, herbicides, and genetically modified organisms (GMOs). Produce is healthier because usage of toxic elements such as pesticide is reduced.
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    SIGNIFICANCE OF MOBILE SERVICE IN ADVERTISING
    (Businex Association, School of Management, SNS College of Engineering, 2020-12-10) Kanimozhi R.S; Gunasundari R
    Mobile advertisement plays a predominate role in advertising. It is closely related to online or internet advertising India has been enjoying its second position with a growth rate of 70 per cent in the world. Mobile advertisement growth witnessed next big thing in Indian advertising industry. It makes marketing and advertising relevant and non-intrusive. Mobile web banner or Mobile web posters are dominated by Short Message Service advertising. Almost everybody in metros, cities and villages has mobile phones. This helps the advertisers to cater the needs of the individuals. Rapid change in the technology used by mobile advertisers can also have adverse effect to the number of consumers being reached by the mobile advertisements, due to technical limitations of the mobile devices of the respondents mobile advertisement cannot reach the mass respondent. The mobile advertiser should target on lower income groups and rely on more widespread mobile advertising technologies, such as SMS.