National Conference

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    CONSUMER ATTITUDE TOWARDS ORGANIC FOOD
    (OHM Sakthi Publications / Kaamadhenu Arts and Science College, 2012) Kanimozhi R.S; Nithya L; Indrani G
    Nothing will benefit human health and increase the chances for survival of life on Earth as much as the evolution to a vegetarian diet. - Albert Einstein Organic agriculture has long served being the dominant form of agriculture since ages pas Organic food are those that are produced using environmentally sound method that do not involve modem synthetic inputs such as pesticides, and chemical fertilizers, do not contain genetically modified organisms, and are not processed using irradiation, industrial solvents, or chemical food additives. Organic products grown in healthier soil contain higher amounts of nutrients, and many taste better than their conventional counterparts. Hence, the popularity of such produce is picking up volumes in recent years. There is no better choice for one's consumption than organic produce, The main advantages are that it is safer, healthier, and usually chemical-free, as there is no usage of artificial substances such as pesticides, herbicides, and genetically modified organisms (GMOs). Produce is healthier because usage of toxic elements such as pesticide is reduced.
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    A STUDY ON PREFERENCE AND SATISFACTION OF ATM CUSTOMERS
    (NCRC Publications, RVS Institute of Management Studies & Research, 2012-05) S, Suma Devi; G, Indrani; R S, Kanimozhi
    Banking has come a long way has undergone a radical change competitive in the modern business world, to satisfy its customer and Compete with its rival So the banks are in need to introduced many craft cards, debit card banking products in order to save the valuable time of customers such as e debit cards, cash coach, e-cash, e-banking, tele-banking gift cheques, travelers cheques and ATM cards. ATM cards are used by all sectors in order to handle safety for all type of transactions. The present study seeks to identify the preference of 125 dents of ATM customer and their satisfaction towards using of the ATM cards. The respondents were selected by Random sampling technique in Coimbatore city of Tamil Nadu. The relevant data socio economic profile, the factors influencing to use ATM cards, the Customer satisfaction level were collected with the help of structured questionnaires. Majority of the respondents are Male belonging to the age group of up to 30 years with a family members of more than three and most of them are employed and unmarried with a educational qualification of under graduate. The chi-Square analysis shows that personal factors like age and Educational Qualification had significant influence on the level of preference and the factors like place of residence, frequent usage of ATM, gender and purpose of using ATM, annual income, occupation are not highly significant influence on the Level of preference in using the ATM cards. The study has given in depth knowledge about the present scenario of using ATM cards
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    SIGNIFICANCE OF MOBILE SERVICE IN ADVERTISING
    (Businex Association, School of Management, SNS College of Engineering, 2020-12-10) Kanimozhi R.S; Gunasundari R
    Mobile advertisement plays a predominate role in advertising. It is closely related to online or internet advertising India has been enjoying its second position with a growth rate of 70 per cent in the world. Mobile advertisement growth witnessed next big thing in Indian advertising industry. It makes marketing and advertising relevant and non-intrusive. Mobile web banner or Mobile web posters are dominated by Short Message Service advertising. Almost everybody in metros, cities and villages has mobile phones. This helps the advertisers to cater the needs of the individuals. Rapid change in the technology used by mobile advertisers can also have adverse effect to the number of consumers being reached by the mobile advertisements, due to technical limitations of the mobile devices of the respondents mobile advertisement cannot reach the mass respondent. The mobile advertiser should target on lower income groups and rely on more widespread mobile advertising technologies, such as SMS.