International Journals
Permanent URI for this collectionhttps://dspace.psgrkcw.com/handle/123456789/105
Browse
4 results
Search Results
Item A CRITICAL STUDY OF PET STORE RETAIL BUSINESS WITH REFERENCE TO COIMBATORE DISTRICT(Avinash Higher Education Consultancy Services, Bangalore, 2015-10) R S, Kanimozhi; S, Suma DeviPet Store Industry is a unique and innovative form of retailing. New products, new formats and new technologies have always been elements any progressive retailer has had to embrace and successfully integrate into its core strategies. Growing urbanization, and increase in disposable incomes have contributed significantly to the increase in number of households owning pets. Market size, activity and dominance of product markets, such as, dog food, and cat food tend to vary across regional markets. The study revealed that pet store owners’ are highly motivated to start the pet business by self interest and self motivation. They have to give importance for money back guarantee for the products and service availed in their pet store. Majority of the pet retailer created awareness through word of mouth to their pet store. The owners’ have the problem of short span of life for the products in their pet store and diseased caused to them by the petsItem AN EMPIRICAL STUDY ON CUSTOMERS’ BUYING BEHAVIOUR AND SATISFACTION TOWARDS PET STORE(Inter-Continental Management Research Consortium, 2015-11) R S, Kanimozhi; S, Suma DeviCustomer buying behavior is the study of the ways of buying and disposing of goods, services, ideas or, experiences by the individuals groups and organization in order to satisfy their needs and wants. Changing lifestyles in the form of the rise in nuclear families and double income households have encouraged the growth of pet ownership in urban areas of India. Increasingly, pets are being looked upon as companions and members of the family. Pet owners are more willing to spend on pet food and pet care products than ever before. India has emerged as one of the best potential pet care markets in the Asian sub-continent after Japan owing to the changing lifestyles, rise in nuclear families and double income households, which have encouraged the growth of pet ownership in the country. The study revealed that different age groups and household types express their relationship with their pets. It also infers that more female respondents own pets. In the days to come, with pets increasingly being treated as fashion accessories, pet owners, especially in the urban areas, are expected to spend more on their pets.Item CUSTOMERS’ PURCHASE BEHAVIOUR TOWARDS PET RETAILING BUSINESS IN COIMBATORE DISTRICT(Sara Publishing Academy, Indian Journal of Applied Research, 2014-10) R S, Kanimozhi; S, Suma DeviConsumer Behaviour is the study of individuals, groups or organizations and the processes they use to select, secure, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society. It attempts to understand the decision-making processes of buyers, both individually and in groups such as how emotions affect buying behaviour. Changing lifestyles in the form of the rise in nuclear families and double income households have encouraged the growth of pet ownership in urban areas of India. The Indian pet foods market is a young, growing market and there are a few major players that are active in it. The study presents commercial as well as research opportunities, as pets not only provide value to their owners but also influence their human companions’ behaviours. For this reason, understanding the segments within this market and their characteristics, such as key value orientations and behavioural patterns, is imperative. The study is particularly relevant for pet-related customer’s purchase behaviour because they are intangible and are not for buyer’s usage.Item A STUDY ON JOB SATISFACTION AND OCCUPATIONAL STRESS OF PRIVATE BANK EMPLOYEES WITH SPECIAL REFERENCE TO COIMBATORE CITY(Malaikaar Publishers, 2014-01) S, Suma Devi; G, Indrani; R S, KanimozhiPressure is part and parcel of all work and helps to keep one motivated. But excessive pressure can lead to stress, which undermines performance. Stress is ubiquitous and has become an integral part of everyday living, an unavoidable consequence of modern living. During the past decade, the banking sector had under gone rapid and striking changes like policy changes, increased competition due to the entrance of more private sector banks, introduction of new technologies, etc. Due to these changes, the employees in the private banking sector are experiencing a high level of stress. Bank employees admit that stress is affecting their jobs, family life and health unpredictable economy, pressure to maintain profitability and increased responsibilities are main causes of stress. The present study intents to measure the satisfaction level of private bank employees, the reasons that leads to occupational stress, the difficulties faced by them due to stress and the ways to overcome such job stress of private bank employees. The relevant data of the socio economic profile, their satisfaction level, reason for occupational stress and the ways to overcome the occupational stress were analyzed with the help of well structured questionnaire. The survey was conducted on the basis of convenient sampling method. For developing sample design, totally 200 respondents were selected for this study.