Browsing by Author "S, Geetha"

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    BACKLINK ANALYSIS USING MOZRANK ALGORITHM OF BLOGS
    (The International Journal of Computer Science & Applications, 2012-11) S, Geetha; K, Sathiyakumari
    Social networking has become very popular during the past few years, but it can still very difficult to understand for someone new to social networking. Social networking is based on a certain structure that allow people to both express their individuality and meet people with similar interests. This structure includes having profiles, friends, blog posts, widgets, and usually something unique to that particular social networking website such as the ability to ‘poke’ people on facebook or hi5. Blogs is another feature of some social networks is the ability to create own blog entries. While not as feature rich as blog hosts like wordpress or blogger, blogging through a social network is perfect for keeping people informed on own information. This paper represents a web page ranking algorithm using mozrank algorithm for blog searching and the ranking web sites. In this algorithm can be using online tool. The majesticseo and open site explorer using blog page ranking with the mozrank algorithm. Blog search engine uses the page rank algorithm to assign quantitatively authority values to blog web pages in a network.
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    EFFICIENCY OF SCHEDULED COMMERCIAL BANKS IN INDIA - AN ANALYTICAL STUDY
    (Indian Journal of Marketing, 2008-06-03) N, Sundaram; S, Geetha; E. N., Kanjana
    The scheduled commercial banks are supposed to play an important role in achieving the objective of economic development by providing effective institutional credit support to various regions/sectors/sections. Banking has been viewed as a catalytic agent that must develop and support not only single element of the national economy but also provide an effective link between the productive, distributive and consumption side of it. Performance evaluation of an organization depends upon the type and the objectives lying behind it. Performance evaluation of commercial banks is going to be different from the commercial undertakings because banks, apart from qualifying economic efficiency criteria, also have to satisfy certain social obligations.
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    ETHICS IN ADVERTISEMENTS AND ITS IMPACT
    (Indian Journal of Marketing, 2006-08-08) M., Dhanabhakyam; S, Geetha
    The field of advertising is extremely broad and diverse. In general terms the course of advertisement is simply a public notice meant to convey information and invite patronage or some other response. It suggests that, advertising has two basic purposes: to inform and to persuade. While these purposes are distinguishable very often both are simultaneously present. Advertising is not the same as marketing (the complex of commercial involved in transferring goods from producers and consumers) or public relations (the systematic effort to create a favorable public impression or 'image' of some person, group or entity). In many cases, though it is a technique or an instrument employed by one or both of these.
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    IMPACT OF CONSUMERS TOWARDS GREEN PRODUCTS - AN EMPIRICAL ANALYSIS
    (International Journal of Informative & Futuristic Research (IJIFR), 2016-06) S, Geetha
    Consumers are becoming more interested in environmentally friendly products, raising the demand against a limited supply. The limited supply may be associated to the lack of clear understanding among Coimbatore marketers on consumer’s attitudes and behaviours towards this emerging phenomenon. The success of producing eco-friendly products will depend on whether consumers will accept the products or not. Hence the study focused to examine the impact of consumers towards green products.
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    LINK PREDICTION MODEL FOR PAGE RANKING OF BLOGS
    (International Journal on Computer Science and Engineering, 2012-11) S, Geetha; K, Sathiyakumari
    Social Network Analysis is mapping and measuring of relationships and flows of information between people, organizations, computers, or other information or knowledge processing entities. Social media systems such as blogs, LinkedIn, you tube are allows users to share content media, etc. Blog is a social network notepad service with consider on user interactions. In this paper study the link prediction and page ranking using MozRank algorithm using blog websites. It finds out how all the websites on the internet link to each other with the largest Link Intelligence database. As link data is also a component of search engine ranking, understanding the link profile of Search Engine positioning. Here the MozRank algorithm is using backlinks from blog websites and linking websites quality. Good websites with many backlinks which linking the corresponding WebPage give highly value of MozRank. MozRank can be improved a web page's by getting lots of links from semi-popular pages or a few links from very popular pages. The algorithm for page ranking must work differently and MozRank is more comprehensive and accurate than Goggle’s page rank. Another tool is Open Site Explorer that is ability to compare five URL's against each other. Open Site Explorer’s Compare Link Metrics option is how one measures page level metrics, the other domain. This result can help to generate a chart form for the comparative URLs. A comparison chart of the important metrics for these pages is shown which makes it very clear and easy to compare the data between the five URL's.
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    MARKETING MIX STRATEGIES ADOPTED BY SELECTED INDIAN BUSINESS OUTSOURCES
    (Indian Journal of Marketing, 2008-04-04) N, Sundaram; S, Geetha
    Outsourcing refers to a transfer of some business functions or components of business process to an outside contractor. It is also defined as the transfer or delegation to an external service provider, the operations and day-to-day management of a business process. It is the outcome of recent technological change and new competitive environment.Business Process Outsourcing is becoming the norm because companies see outsourcing as an edge technology. Many companies begin to look at outsourcing not just as a quick fix, but also as an integral part of their long-term business strategy.
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    SURVEY ON LINK PREDICTION AND PAGE RANKING IN BLOGS
    (International Journal of Engineering Research and Applications, 2012-10) S, Geetha; K, Sathiyakumari
    This paper presents a study of the various aspects of link prediction and page ranking in blogs. Social networks have taken on a new eminence from the prospect of the analysis of social networks, which is a recent area of research which grew out of the social sciences as well as the exact sciences, especially with the computing capacity for mathematical calculations and even modelling which was previously impossible. An essential element of social media, particularly blogs, is the hyperlink graph that connects various pieces of content. Link prediction has many applications, including recommending new items in online networks (e.g., products in eBay and Amazon, and friends in Face book), monitoring and preventing criminal activities in a criminal network, predicting the next web page users will visit, and complementing missing links in automatic web data crawlers. Page Rank is the technique used by Google to determine importance of page on the web. It considers all incoming links to a page as votes for Page Rank. Our findings provide an overview of social relations and we address the problem of page ranking and link prediction in networked data, which appears in many applications such as network analysis or recommended systems.