Vidyakala K2023-08-142023-08-142018-072250-0588https://dspace.psgrkcw.com/handle/123456789/3336Store loyalty is considered as vital in success of retail business. The concept of store loyalty has been extensively investigated by many researchers during past few decades. This study considers various factors such as, Store atmosphere , promotion, perceived price, store personnel, service quality, merchandise, Store image, and store satisfaction as the deter1ninants to measure store loyalty.enStore loyalty, Organized retail, Retail LoyaltyArticle