Deepika SPoornachandrika K2020-06-192020-06-192020-01-03978-93-89515-00-8https://dspace.psgrkcw.com/handle/123456789/281with the onset of the globalization process, the Indian micro small and medium enterprises (MSMEs) are lagging behind the viral firms originate from the neighboring countries in terms of export competitiveness. The main reason attributed behind this is lack of use of update technology and other notable reasons. Hence, this calls for urgent action.encompetitivenessMSMEBUILDING THROUGH COMPETITIVENESS OF MSMEONE DAY INTERNATIONAL CONFERENCE ON MICRO, SMALL AND MEDIUM ENTERPRISES IN THE GLOBAL ECONOMYBook