AN EMPIRICAL STUDY ON FACTORS INFLUENCING CUSTOMER LOYALTY IN ORGANIZED FOOD AND GROCERY RETAIL STORES

Simple item page
dc.contributor.authorNithya Kala K
dc.contributor.authorRoly Grace C A
dc.date.accessioned2020-07-21T07:23:58Z
dc.date.available2020-07-21T07:23:58Z
dc.date.issued2017-08
dc.description.abstractIndian retail is a mix of organized and unorganized retail stores. The study examined the factors influencing customer’s loyalty in food and grocery retailing. The data have been collected using structured questionnaire. A total of 96 respondents were randomly selected from organized food and grocery retail store. The collected data were examined using correlation and regression analysis. The factors such as service quality, product quality, pricing strategy and customer loyalty were studied in detail. The study found that service quality and pricing strategy have a positive relationship with customer loyalty.en_US
dc.identifier.issn2393-851X
dc.identifier.urihttps://pdfs.semanticscholar.org/0889/22fe79cce7d9d984895f382eb50100af7bc9.pdf
dc.identifier.urihttps://dspace.psgrkcw.com/handle/123456789/380
dc.language.isoenen_US
dc.publisherCOMMONWEALTH JOURNAL OF COMMERCE & MANAGEMENT RESEARCHen_US
dc.subjectOrganized Retail Storesen_US
dc.subjectService Qualityen_US
dc.subjectCustomer Loyaltyen_US
dc.titleAN EMPIRICAL STUDY ON FACTORS INFLUENCING CUSTOMER LOYALTY IN ORGANIZED FOOD AND GROCERY RETAIL STORESen_US
dc.typeArticleen_US

Files

Original bundle

Now showing 1 - 1 of 1
No Thumbnail Available
Name:
AN EMPIRICAL STUDY ON FACTORS INFLUENCING CUSTOMER LOYALTY IN ORGANIZED FOOD AND GROCERY RETAIL STORES.docx
Size:
10.52 KB
Format:
Microsoft Word XML
Description:
Download

License bundle

Now showing 1 - 1 of 1
No Thumbnail Available
Name:
license.txt
Size:
1.71 KB
Format:
Item-specific license agreed upon to submission
Description:
Download

Collections

International Journals