EMPLOYEES’ PERCEPTION ON ELECTRONIC CUSTOMER RELATIONSHIP MANAGEMENT IN BANKS: AN EMPIRICAL INVESTIGATION IN TAMILNADU

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dc.contributor.authorS, Kavitha
dc.date.accessioned2023-09-07T11:25:16Z
dc.date.available2023-09-07T11:25:16Z
dc.date.issued2013-03
dc.description.abstractToday we have an emerging concept called ECRM, a means for the companies to conduct interactive and personalized communications with customer. Companies whether they are manufacturing or are in the service, need to adopt right customer relationship strategies in order to survive in the competitive world. Banks are using ECRM tools for creating relationship with their customers. Bank employees are working with these tools and success entirely depends on the ways in which it is properly adopted and used by these employees. This study was conducted with an objective to know the employee’s perception on ECRM tools and effectiveness of usage of these tools.en_US
dc.identifier.urihttps://dspace.psgrkcw.com/handle/123456789/3509
dc.language.isoen_USen_US
dc.publisherInternational Journal on Customer Relationsen_US
dc.subjectCustomer Relationship Managementen_US
dc.subjectElectronic Customer Relationship Managementen_US
dc.subjectPrivate Sector Banksen_US
dc.subjectPublic sector banksen_US
dc.titleEMPLOYEES’ PERCEPTION ON ELECTRONIC CUSTOMER RELATIONSHIP MANAGEMENT IN BANKS: AN EMPIRICAL INVESTIGATION IN TAMILNADUen_US
dc.typeArticleen_US

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