A STUDY ON INVESTORS PREFERENCE TOWARDS FINANCIAL INSTRUMENTS WITH SPECIAL REFERENCE TO COIMBATORE
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Date
2020-02
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Publisher
Our Heritage Journal
Abstract
This paper aims to shed light on investor’s preference towards financial instruments and
demographic factors influence on investment decision in Coimbatore city. The sample size
considered for the study is 254 respondents; primary data has been collected using questionnaire and data has been analysed using research tools like Descriptive Statistics,
Garret Ranking and Regression.
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Keywords
Investor Preference, Financial Instrument