AN ANLYSIS ON FACTORS AFFECTING BUYING BEHAVIOUR TOWARDS FINANCIAL INSTUMENTS WITH SPECIAL REFERENCE TO TRICHY DISTRICT

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dc.contributor.authorVidyakala K
dc.contributor.authorSAS, Nakhala Devi
dc.contributor.authorIswarya Rani G
dc.date.accessioned2023-08-14T06:27:29Z
dc.date.available2023-08-14T06:27:29Z
dc.date.issued2015-07
dc.description.abstractBuying behaviour can be broadly classified as the decisions and actions that influence the purchase behaviour of a consumer. Buying behaviour is the process by which buyer tends to satisfy his/her needs by selecting their choices. Deregulation and the emergence of new forms of technology have created highly competitive market conditions which has a critical impact upon buyer behaviour. The paper presents the factors affecting the buying behaviour towards financial instruments. The study conducted among 120 respondents belonging to different demographic groups in Trichy District. The results reveal that customer satisfaction is the main factor which affects buying behaviour of investors.en_US
dc.identifier.issn2394-5869
dc.identifier.urihttps://dspace.psgrkcw.com/handle/123456789/3338
dc.language.isoenen_US
dc.publisherInternational Journal of Applied Researchen_US
dc.subjectBuying behaviour, Emotional, Rational, Customer satisfaction and Investors.en_US
dc.titleAN ANLYSIS ON FACTORS AFFECTING BUYING BEHAVIOUR TOWARDS FINANCIAL INSTUMENTS WITH SPECIAL REFERENCE TO TRICHY DISTRICTen_US
dc.typeArticleen_US

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