Department of B.Com Professional Accounting
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Item NAVIGATING UNCERTAINTY: A STUDY OF BUSINESS PERSON’S INVESTMENT STRATEGIES PRE AND POST COVID-19(Bharatiya Shiksha Shodh Patrika, 2024-01) Prabha, L; Preethi Jennifer, A; Priyanka, M; Raaghavi, GBusiness people's investment habits changed dramatically both before and after the COVID19 outbreak. Prior to the global financial crisis, strategies were characterized by an emphasis on diversifying portfolios which included stocks, real estate, and business endeavour's - in order to achieve growth. Following COVID-19, a new paradigm that placed more emphasis on resilience and adaptability arose. Businesspeople adopted digital transformations, adjusted their risk management plans, and deliberately placed themselves in industries that could withstand shocks. The findings illuminate the dynamic evolution of investment strategies, revealing a strategic pivot towards digital transformations, refined risk management plans, and a deliberate alignment with industries capable of withstanding economic shocks. The dynamic evolution of investment strategies is captured in this abstract, which reflects the dexterity needed to negotiate the shifting economic conditions both before and after the pandemic.Item PERCEIVED VALUE BASED BUYING BEHAVIOUR OF CONSUMERS TOWARDS PERSONAL CARE PRODUCTS IN RURAL AND URBAN AREAS OF TIRUPPUR(BEST Journals, 2020-04) Vadivel, C; Prabha, LFast Moving Consumer Goods are popularly known as Consumer Packaged Goods. This includes all consumables (other than grocery/pulses) bought at regular intervals. The most common in the list are toilet soaps, detergents, shampoos, toothpaste, shaving products, shoe polish, packaged foodstuff, household accessories and certain electronic goods. The Personal Care Products (PCP) market in India is estimated to be worth USD 4 billion per year. Personal hygiene products (including bath, shower products, and deodorants etc.), oral care, hair care, skin care, cosmetics, colour cosmetics, and fragrances are the key segments of the personal care market. It is said that India lies in villages, even today, though there are lots of talk about migration of population to cities, 70% of the Indian population still live in villages. There is a very stark difference in pace of rural and urban growth. Unless there isn't a balanced development, Indian economy cannot grow. Tiruppur is a city, situated in southern region of the Indian state, Tamil Nadu. Tiruppur is an administrative headquarters of Tiruppur district and the fifth largest urban agglomeration in Tamil Nadu. The study focuses on understanding the problems related to Product Quality, Perceived Risk and Relative Price that have impact on perceived value based buying behaviour of consumers towards personal care products in rural and urban areas of Tiuppur District. Therefore, the objective framed is to analyze the perceived value based buying behaviour of consumers towards personal care products in rural and urban areas of Tiuppur. The research is descriptive in nature. Primary and secondary data are used for data collection. The study area is limited to Tiruppur District limits and all prominent places where consumers visit that includes - Retail outlets, Open Market, Shopping Complex, Departmental Stores, etc. Five hundred and twenty five (525) samples were taken using convenient sampling method. It is found that only perceived risk and perceived value are found to be significant and no significance is achieved between price and value. Also, quality and perceived value was found to be supporting the null hypothesis. Advertisement and its impact on consumers buying personal care products can significantly influence the consumers in most of the aspects and therefore it is concluded that if the suggestions and recommendations may be considered by the policy makers to formulate appropriate methods to reach the minds of public, which can help them to establish their authority with safe and sound growth in the rural and urban markets, not only in Tirupur district but also in the India as wellItem RATIO EVALUATION OF NESTLE INDIA LTD(Bharatiya Shiksha Shodh Patrika, 2024-06) Prabha, L; Ananya, A; Sri Gayathri, SThis ratio analysis of Nestle Ltd provides insights into the financial performance and efficiency of the company over a specified period. By analyzing key financial ratios, including liquidity, profitability, efficiency, and solvency ratios, this study aims to evaluate Nestle Ltd's financial health and performance relative to industry benchmarks and historical trends .The analysis begins by examining Nestle Ltd's liquidity ratios, such as the current ratio and quick ratio, to assess the company's ability to meet its short-term obligations. Subsequently, profitability ratios, including gross profit margin, net profit margin, and return on equity, are analyzed to evaluate Nestle Ltd's ability to generate profits from its operations and efficiently utilize its resources. Through this comprehensive ratio analysis, stakeholders can gain valuable insights into Nestle Ltd's financial performance, identify areas of strength and weakness, and make informed decisions regarding investment, lending, and strategic planning.Item ORGANISATIONAL COMMITMENT – A STUDY ON ACADEMIC PROFESSIONALS(OUR HERITAGE (INTERNATIONAL Journal), 2020-02) Kavitha G; Sri Gayathri SThe intention of teaching is straight and simple, it is to make student learning possible more enjoyable and easy. ‘Teaching’ is to make an assumption about what and how the student learns. Teaching well implies learning about ‘student’s mentality’.Various researches have proved that commitment toward organization has different employee behaviors. The study is done with the help of questionnaire framed by Allen and Meyer et al., with a sample size of 400 respondents, those who are working in engineering colleges. The collected data is analyzed with percentage analysis, ANOVA, and Correlation. The statistical data is derived with the help of SPSS. Thus, the study has focused on the commitment of teachers towards their workItem ROLE OF MSME IN ECONOMIC DEVELOPMENT OF INDIA WITH SPECIAL REFERENCE TO TAMIL NADU(Bonfring Conference Publication/ PSGR Krishnammal College for Women, 2020-01-03) Lakshmi G; Judith Priya RThe micro, small, and medium enterprises(MSME) is a highly vibrant and dynamic sector of the Indian Economy. It contributes in the economic and social development of the country. MSMEs are fostering entrepreneurship and generating largest employment opportunities with comparatively lower capital cost next to phenomenal growth of MSMEs in Tamil Nadu. MSMEs produce a wide variety of products in almost all sectors. The prominent amongst them are textile, garments, engineering products, auto ancillaries, leather products, plastics, etc. It is observed that the performance of MSME in Tamil Nadu is good in terms of registered units, investment and employment.Item FINANCIAL PERFORMANCE ANALYSIS OF WIPRO LIMITED USING RATIO ANALYSIS(Our Heritage Journal, 2020-02) Judith Priya R; Kowshalyaa S; Lachana M; Naviga MFinance plays a vital role for running the business in each and every organizational activity. Financial ratios are the techniques of financial analysis of the business. The study is to evaluate the financial position in order to analyze the financial changes and to predict the future result by using ratio analysis. The financial performance analysis is done for theperiodoffiveyears2014-15to2018-19.The main purpose of the study is to analyze the financial operating position of Wipro Limited. The analysis is done through one of the useful financial tools such as ratio analysis. The study will help investors managers, shareholders to identify the performance and also helps to take the financial decision.Item ANALYSIS OF THE ABILITY OF FUTURE LIFESTYLE FASHIONS LTD. TO MEET ITS FINANCIAL OBLIGATIONS USING LEVERAGE RATIOS(Our Heritage Journal, 2020-02) Judith Priya R; Srinidhi S; Pooja Giridharan; Soundharya PA leverage ratio is any one of several measurements that look at how much capital comes in the form of debt (loans) or assesses the ability of a company to meet its financial obligations. The leverage ratio category is important because companies rely on a mixture of equity and debt to finance their operations, and knowing the amount of debt held by a company is useful in evaluating whether it can pay its debts off as they come due. Too much debt can be dangerous for a company and its investors. However, if a company’s operations can generate a higher rate of return than the interest rate on its loans, then the debt is helping to fuel growth in profit. Nonetheless, uncontrolled debt levels can lead to credit downgrades or worse. On the other hand, too few debts can also raise questions. A reluctance or inability to borrow may be a sign that operating margins are simply too tight. There are several different specific ratios that may be categorized as a leverage ratio, but the main factors considered are debt, equity, assets and interest expenses.Item COMPARATIVE ANALYSIS OF FINANCIAL STATEMENTS OF KARVY STOCK BROKEINGS LIMITED- A COMPARATIVE STUDY(Our Heritage Journal, 2020-02) Judith Priya R; Jhanani N.P; Nikitha E; Dipika CThe study of trend of the same items and computed items into financial statements of the same business enterprise on different dates is referred as Comparative analysis. Efficient management of finance is the main reason for the success of an enterprise. In today’s world, a greater significance is given to financial performance. The main object of this study is to analyze the financial position of the company through comparative analysis of financial statements. The study has been undertaken for the period of five years from 2014-15 to 2018-19. This study performed may be beneficial for investors, creditors, government, stock brokers, depositary participates, foreign share traders and other users to understand the financial performance of the company. Most of the organizations are capital intensive which involves a lot of money being invested. So, before investing proper analysis must be made on the financial worthiness of the company. Therefore, an attempt is made by the researcher to study the financial performance of the selected company i.e. Karvy Stock BrokingLtd.Item FINANCIAL PERFORMANCE OF INFOSYS AND TCS USING LIQUIDITY RATIO -A COMPARATIVE ANALYSIS(Our Heritage Journal, 2020-02) Judith Priya R; Soundharyaa; Sowmya S; Pavithra MLiquidity ratios provide an indication of the overall financial health of the company, with implications regarding its ability to respond to an immediate financial crisis. They are also a measure of balance sheet risk. Financial position of firms is considered to be good enough provided they have adequate liquidity. This study mainly concentrates on the health of the business of INFOSYS and TCS and the comparative analysis is made to identify the liquidity and the investment portfolio of the two tech giants. This study is based on the secondary data collected from the financial records of the companies and profile of the companies.Item TREND ANALYSIS ON FUTURE LIFESTYLE FASHIONS LTD. IN REGARD WITH REVENUE AND PROFIT(Our Heritage Journal, 2020-02) Judith Priya R; Srinidhi S; Pooja Giridharan; Soundharya PTrend analysis helps to analyse the change in trend of a particular segment. This helps the company to understand its performance whether its planned objectives are achieved. Trend analysis is a technique used in technical analysis that attempts to predict the future stock price movements based on recently observed trend data. Trend analysis is based on the idea that what has happened in the past gives traders an idea of what will happen in the future. This will help the company to focus on its strength and increase the trend in the sectors that it needs to concentrate.