International Conference
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Item THE IMPACT OF EMOTIONAL INTELLIGENCE AND ENTREPRENEURIAL COMPETENCIES ON THE PERFORMANCE OF WOMEN LED FIRMS(Book of Abstracts/ Shaheed Bhagat Singh College, 2021-03) M., Reshma; B., SripirabaaPurpose: The objective of the study has been to analyze empirically the impact of Entrepreneurial Competencies and Emotional Intelligence on the firm performance of women entrepreneurs. Design/methodology/approach: A structured questionnaire was used to collect responses from 299 female business creators across Tamilnadu. A 3 point Likert scale was employed to measure self reported entrepreneurial competencies, Emotional Intelligence and Satisfaction with Firm performance. Findings: The entrepreneurial Competencies and Emotional Intelligence jointly emerged as a significant predictors of Firm performance. Originality/value: Though earlier studies have reported significant relationship between the competencies and firm success, there are still questions regarding the significance of the relationship in the case of microenterprises and the role of emotional intelligence in the whole context. The outcome of the study intends to provide valuable insights for Governments and educational institutions with the aim of promoting women entrepreneurship in the country.Item ENTREPRENEURIAL COMPETENCIES A PREDICTOR OF FIRM PERFORMANCE AMONG THE WOMEN ENTREPRENEURS OF COIMBATORE CITY(International Journal of Research & Analytical Reviews (IJRAR)/6/2, 2019) M., Reshma; B., SripirabaaEntrepreneurship can be defined as the capacity and willingness to develop, organize and manage a business venture along with any of its risks in order to make a profit. As easy as that may sound, it is very difficult to accomplish in reality. Unlike organizations where work is delegated among a number of individuals, an entrepreneurial venture has all its crucial work shouldered by a single individual-The Entrepreneur (Prajapathi and Rathod, 2014). Thus the skills, capabilities, traits also called the competencies, influence the success of an entrepreneurial venture. This is based on the idea put forth by Chandler and Hanks, (1994) that a start up is basically an extension of its founder. This is truer in case of women entrepreneurs, given the very little support and motivation they receive from the society and the humungous task of balancing work and family that quite naturally falls on them. This probably is the reason why a woman entrepreneur differs from her male counterparts. The present study tries to analyze the role of entrepreneurial competencies in predicting the firm performance of women entrepreneurs. Data from 150 women entrepreneurs who have been running a registered firm for at least 3 years has been collected and analyzed using SPSS 21. Results reveal that the entrepreneurial competencies are positively related to the firm performance of these women entrepreneurs.Item EMOTIONAL INTELLIGENCE AND RESILIENCE TO EMBRACE CHANGE DURING INDUSTRY 4.0(Asian Journal of Multi-dimensional Research/8/ Spl Issue 1, 2019-05) M., Reshma; B., SripirabaaIndustry 4.0 or the fourth industrial revolution as it is commonly called is an era of automation and digitization but most importantly an age of turbulence, volatility and uncertainty. Every time industry embraces new technology or automation, there is always reluctance and resistance from people for fear of change. While change is inevitable, our preparedness for it is what matters. Only organizations that are able to predict future changes and prepare well in advance grow with time and survive. Though the impact of industry 4.0 will be felt in every department of an organization, its effect on the human resources will be the strongest. So, what will be required of the employees in an organization in the age of machines? What are the competencies that employees will be required to possess in order to adapt to changing times? Up skilling and continuous search for knowledge will be the norm if one has to sustain among the hyper intelligent machines, but what competencies in a person will facilitate such adaptive behavior? This paper tries to conceptualize a model that proposes that emotional intelligence and resilience of an individual can facilitate himto effectively adapt and manage changes like the fourth industrial revolution.Item ENTREPRENEURIAL INTENTION AND SELF EFFICACY AMONG THE WOMEN STUDENTS(Qualitative and Quantitative Research Review/3/3, 2018) M., Reshma; B, SripirabaaEntrepreneurship, undoubtedly leads to the economic development of a country, but women entrepreneurship is much more important, since it can also lead to social upliftment and help eradicate evils like women harassment, domestic violence, gender stereotyping, glass ceiling effect etc. The survey report of the Global Entrepreneurship Monitor (2016/2017) reveals that only 7.6% of Indian women are involved in early stage entrepreneurship, compared to 13.5% of men. The percentage of men involved in entrepreneurial activities is nearly twice as that of women. Any entrepreneurial activity starts with an intention and then progresses to subsequent action or behaviour. The initiation of entrepreneurial activity largely depends on the strength of the intention and also on the personality aspects of the person. The belief that they possess the necessary skills and traits to become an entrepreneur is quintessential for the intention to convert into action. This belief is termed as entrepreneurial self-efficacy. Though the term entrepreneurial self-efficacy is popularly known, it has not been widely studied especially among the women entrepreneurs. The entrepreneurial intention and entrepreneurial self-efficacy of the students was measured using a 10 and 5 items scale respectively. The questionnaires used have been adapted from previous research studies conducted in these fields. In order to understand the influence of entrepreneurship exposure on the entrepreneurial intention and entrepreneurial self-efficacy levels, the study was conducted using two groups, in which one group of students were given opportunity to participate in entrepreneurial training programs, special talks by eminent entrepreneurs, etc.Item TRANSFORMING ORGANISATIONAL CULTURE FOR CHANGE AND INNOVATION(-, 2016) Paramanandam PBusiness environment is changing rapidly. Change is the only constant. Management thinkers talk about survival of the fastest. Managers have to make decisions under conditions of uncertainty. Agility is critical for success. Rational decision making has its own limitations. Problems and situations become more complex and they do not fit previous patterns. To understand the problems better managers need to have a grasp of the whole situation including its variables, unknowns, and mysterious forces. In order to adapt to changing environment organizations have to come up with innovations. Innovation is a more specialized kind of a change. This requires innovation leadership. This paper focuses on how organizations can transform their cultures to stimulate change and innovation.Item THE IMPORTANCE OF CAREER MANAGEMENT IN COPING WITH JOB STRESS IN TODAY’S COMPETITIVE PARADIGM(Symbiosis Institute of Management Studies,Pune, 2012-01) R, Initha Rina; R, Preetha Leena; ChandramohanIn the 21st century, huge and rapid changes are redefining the nature of work, jobs and careers. The nature of work has gone through drastic changes over the last century and it is still changing at whirlwind speed. It has touched almost all professions. With change comes stress. For employees everywhere, the troubled economy may feel like an emotional roller coaster. "Layoffs" and "budget cuts" have become bywords in the workplace, and the result is increased fear, uncertainty, and higher levels of stress. Professional stress or job stress poses a threat to physical and mental health in the life of the employees, consequently affecting the health of organizations. Organizations operating in this complex business environment are constantly engaged in restructuring and downsizing processes, facilitating mergers and acquisitions and embracing technological advancements to cope with the dynamic pressures of globalization. These changes at the organizational level have elevated the importance of managing people at work, and in particular, the planning and managing of their careers. Since job and workplace stress increase in times of economic crisis, it’s important to learn new and better ways of coping with the pressure. Thus this paper deals about the importance of career management in coping with Stress.Item BEING ASSERTIVE - AN ESSENTIAL SKILL FOR NEW MANAGERS(Symbiosis Institute of Management Studies, Pune, 2012-01) R, Initha Rina; R, Preetha Leena; ChandramohanAssertiveness is an important soft skill that can very well take a person to the top of success. Assertive skills pertain to a person’s ability to communicate effectively, in such a way that opinions, feelings, and needs are expressed well to one or more people. Assertiveness involves being able to speak up one’s mind, being able to say ‘No’ when needed, and being able to utilize body language as a supplemental form of communication. Assertiveness is one of the key qualities that any person aspiring to succeed in his career must acquire. People who are assertive are confident and firm in their decisions, in the way they deal with others, and even in their own goals and aspirations thereby making them more equipped for success. Thus this paper deals about how essential the skill of bing assertive is for a new manager.Item THE IMPACT OF SOCIAL MEDIA ON CONSUMER BEHAVIOR(Madras Christian College, 2012-01) R, Initha RinaSocial media introduced a new, complex and uncontrollable element in consumer behavior presenting a new challenge to marketers. Mass media and interpersonal communications are considered as the cornerstones of information collection, a function of significant importance in the consumer decision making process. Consumer behavior focuses on “consumers’ information processes mechanism, mental process, storage, retrieval and use of marketing information in the decision making process”. Social media platforms have completely changed the nature of interaction between their customers and directly impacting the consumer decision making process. Nearly 1 in 5 minutes online is spent on social networking. Thus this paper focuses on the impact of social media on consumer behavior and about how companies can create a strong social media.Item STRESS MANAGEMENT TECHNIQUES FOR COPING WITH EXECUTIVE STRESS AMONG CORPORATE INDUSTRIES(Institute of Management Studies, Ahmednagar, 2013-01) R, Initha Rina; R, Preetha LeenaStress is a condition or feeling experienced when a person perceives that “demands exceed the personal and social resources the individual is able to mobilize”. The nature of work is changing at whirlwind speed. Perhaps now more than ever before, job stress poses a threat to the health of workers and, in turn, to the organizations. With the flexibility of telecommunication, working-from-home and flexible work hours workplaces would be less stressed. Yet many corporate executives are feeling exhausted, overwhelmed and close to burning out. More deadline pressures, fewer resources, longer hours, more travel is causing overload for executives. Consequently, anxiety and stress management is a real need and a challenge for most Corporate Organization. Thus this paper gives a brief on the techniques of Stress management that can be adapted by Organizations to manage executive stress.Item ROLES AND CHALLENGES FACED BY THE TEXTILE INDUSTRY FOR THE SUSTAINABLE DEVELOPMENT IN INDIA(Symbiosis Institute of International Business (SIIB), 2013-01) R, Initha Rina; R, Preetha LeenaThe aim of this study is to present the innovative business practices inspired by the principles of sustainable development and also investigates the impact of textiles throughout the supply chain, starting with the raw fibre through to fabric production, consumption and disposal. This is a technical paper which analyses the various innovative practices in textile industries that can be implemented for the sustainable development. Sustainability and innovation are challenges and the right business strategy for textile industries to be competitive in the future. It needs innovative thinking to reduce consumption and waste, to increase energy efficiency, to encourage reuse and recycling. The textile industry occupies an important place in the economy of India. While the textile industrial growth powers the country’s growing commercial economy, fallout of rapid industrial development is the degradation of the quality of the environment: air, land and water. These resources are under increasing stress due to patterns of over-exploitation and broader environmental change.It is India’s second largest employers only after agriculture providing direct employment to 38 million people, primarily the weaker sections. From the social point of view, the implementation of fair working conditions along the global textile chain is in the focus.A qualitative assessment of sustainability in