International Journals

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Author: search.filters.author.C, AnithaMary

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    AN EMPIRICAL STUDY ON CAPITAL STRUCTURE ANALYSIS OF TATA STEEL COMPANY
    (International Journal of Current Advanced Research, 2018-03-28) C, AnithaMary; M, Harini
    The main objective of the firms is to maximize its profits and in the same time minimize its costs, when companies search about resources to finance its investments they take this objective in consideration. The main sources that firms could use to provide the necessary finance are the internal finance which is equity, and the external finance which is debt. Most of companies use a mix between equity and debt which form the capital structure. Capital structure was defined firstly by Modigliani and Miller as the mix between debt and equity that the company uses in its operation. The paper that published by Modigliani and Miller refers to the impact of capital structure on firm value under many restrictive assumptions that have been modified by them five years later in (1963). After Modigliani and Miller, Jensen and Meckling discussed the agency cost theory which refers to the potential conflict between managers and shareholders in one side, and between shareholders and debtors in another side. Since Jensen and Meckling’s argument the relationship between capital structure and firm performance, many researchers have begun to study the relationship between capital structure and firm performance.
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    A STUDY ON CONSUMER AWARENESS AND USAGE OF E-BANKING SERVICES WITH REFERENCE TO COIMBATORE CITY
    (International Journal of Commerce and Management Research, 2017-03) C, AnithaMary; M, Harini
    Electronic banking or e-banking is the term that describes all transitions takes place among companies, organisations and individual and their banking institutions. First conceptualized was in the mid-1970’s some banks offered customer electronic banking in 1985. The emergence of E-Banking has enabled the banks to offer real-time transactions and integrate all customers’ related functions. Indian Banks are utilizing the new technology to provide better technology and convenient access to its customers and India is thus poised to for a huge growth in the world of electronic banking. The impact of e-banking on profitability has been ignored which can give a good platform for future research.
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    A STUDY ON SATISFACTION LEVEL AND PROBLEMS OF POLICYHOLDERS IN MEDICAL INSURANCE
    (International Journal of Multidisciplinary research and Development, 2016-03) C, AnithaMary; M, Nithyasri; M, Harini
    (Health Insurance policy is being purchased by families and individuals who can afford to pay the medical bills. But the Govt. of India is putting all its efforts to encourage people to buy health insurance and specialized insurance companies are promoted which are exclusively dealing in health insurance. The researchers have analyzed to identify the satisfaction level and problems of policy holders of health insurance in Coimbatore City with 100 respondents. For the purpose of analysis percentage analysis, ANOVA and ranking techniques have been used. The findings of the study states that there is no significant difference between Annual Income and Satisfaction factors like Flexible Premium, Company is clear & true and overall experience and Settlement Amount is lower than what it is claimed as the major problem faced by the policy holders. Hence, it is identified that policyholders felt difficult to get treatment in the hospital in which the insurance company were made tie-up. So when there is reduction and eradication of these problems it is definite that growth of Health Insurance would be higher in future.)
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    AN EMPIRICAL STUDY ON CRITICAL ISSUES OF LEAN IMPLEMENTATION IN MICRO, SMALL AND MEDIUM ENTERPRISES WITH REFERENCE TO COIMBATORE CITY
    (International Journal of Management, Technology and Engineering, 2019) G, Indrani; C, AnithaMary; G R, Rajalakshmi; G, Rajamani
    Lean manufacturing also known as Toyota Production Systems was first introduced by Toyota. Lean manufacturing is acknowledged as Value additive Process by eliminating all wastes by Proper Process Management. Now days, almost all sectors industries are trying to implement Lean in their Organization while MSME's are struggling to implement these techniques. Hence, this paper has attempted to understand the tools and techniques of lean and to explore the Critical Issues of Lean Implementation in Micro, Small and Medium Enterprises.
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    CUSTOMER AWARENESS AND PROMOTIONAL ACTIVITIES AT BIG BAZAAR
    (Intercontinental Journal of Marketing research review, 2015-03) C, AnithaMary; M, Nithyasri; M, Harini
    The study emphasis on the impact on promotional activities towards big bazaar. For the purpose of the study the data have been collected from the sample of 100 respondents using convenient sampling method. ANOVA and chi-square test have been used for analyzing the data. The findings of the study reveal that BIG BAZAAR is able to provide almost all categories of items related food, health, beauty products, clothing and food wear, durable goods. So it become quite easier for the customer to buy from one shop and hence, is a convenient way of shopping for the customers when compared to other departmental stores