Browsing by Author "V, Saranya"

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    INVESTING IN WOMEN IS INVESTING IN A ENTIRE COMMUNITY
    (Saraswathi Thiyagaraja College, 2016-02) N, Nirmala Devi; V, Saranya
    Women make massive contributions to the economies around them. However, these contributions often go unseen, unrewarded, or stifled, because of the unequal opportunities that exist between men and women. If given admission to the financial resources and services necessary to thrive as successful entrepreneurs, together, women could lift themselves out of poverty, help their communities to thrive and support their families. Studies have constantly shown that when women are economically independent and they are engaged in income-generating activities, they can provide more opportunities for their children. such as a chance to get receive proper healthcare and an education, as well as being in a better position to take on more of a decision-making position in the family.
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    MANAGING CHALLENGES IN GLOBALIZATION
    (Tamilnadu College of Engineering, 2011-12-22) V, Saranya
    This paper discusses the burning issues of managing globalization in the present day world such as human rights and, global economic governance and how globalization has posed a marvelous challenge to traditional international law as we have known it. Finally, an attempt will be made to search for a just global legal order that could manage globalization well and make it work fairly for all for a better future.
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    THE NEED OF TEAM BUILDING IN GLOBALIZATION ERA
    (Kongunadu Arts and Science College, 2012-07-18) V, Saranya
    With globalization, virtual teamwork is becoming the predominant type for multinational companies. This teamwork requires media, as well as social skill and methodological competencies. The teamwork focusing on extra-curricular activities and developing personal core competencies. A key element of planned reforms is the introduction of combined Computer Supported Learning as the leading informative principle.
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    RETAIL SECTOR IN INDIA – ISSUES AND CHALLENGES
    (SNR & Sons college, 2015-02-02) V, Saranya
    The Indian retail sector is witnessing incredible growth with the changing demographics and an upgrading in the quality of life of urban people. The growing wealth of India’s consuming class, a variety of imported products and the emergence of retail entrepreneurs and particularly in the grocery and food segment, has been one of the main drivers for the present retail boom in the household market.
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    SOCIAL MEDIA IMPACT ON CONSUMER BEHAVIOR
    (KalaikathirAchchagam / G.R.Damodaran College of Arts and Science, 2016-02) R, Sinduja; V, Saranya
    In recent years, the supermarket industry has become increasingly competitive. One outcome has been the proliferation of a variety of pricing formats, and considerable debate among academics and practitioners about how these formats affect consumers’ store choice behavior. Supermarket managers, in particular, stress that “nothing is more important in business than getting the pricing strategy right” (Supermarket Business 1993). Some retailers position themselves on the basis of “Low Prices, Everyday” across a wide assortment of product categories, while others offer temporary deep discounts in a smaller group of categories. The former strategy is commonly known as “EDLP,” the latter as “HILO.”
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    A STUDY ON CONSUMER INTENTION TOWARDS ORGANIC PRODUCTS WITH REFERENCE TO COIMBATORE CITY
    (International Journal for Research in Engineering Application & Management (IJREAM), 2019-04) V, Saranya
    The results revels that preference towards organic food product represent the strongest relationship with buyers’ intention to buy organic food product followed by the buyers’ belief that buying organic product is healthy and it gives balanced diet. However, other aspects like awareness on government support and information on product location are found to be immaterially related to the intention to purchase organic products. There is a need to open more organic products shops in Coimbatore. Data was collected in and around Coimbatore district. A total of 150 completed questionnaires were gathered, using stratified sampling method. The findings gave useful information to organic producers to help them to develop effective marketing strategies and to enhance purchasing behaviour among consumers in Coimbatore district.
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    A STUDY ON FARMERS PERCEPTION TOWARDS ORGANIC FARMING WITH REFERENCE TO UDUMELPET
    (International Journal of Research and Analytical Reviews (IJRAR), 2019-06) V, Saranya
    Organic farming in India is gaining fame all over the planet, as it can enlarge agricultural production systems towards to achieve improved productivity, food and farm income, as well as environmental safety. The aim of this study was therefore to assess farmers perception of organic farming and issues related with it. The present study was conducted in udumelpet, Tamilnadu. Chi-square analysis was used to test the hypotheses. The Study revealed that there is no significant association between age and perception of farmers , education and knowledge of farmers in organic farming.