Browsing by Author "Thulasipriya B"

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ANALYSIS OF CAPITAL STRUCTURE DETERMINANTS: SELECTED SERVICE COMPANIES
(International research journal of management & Commerce, 2017-08) Thulasipriya B; Pavithra
Capital structure is one of the most significant features of organizational finance and should be managed efficiently. The present study is conducted with a regression analysis, to analyze the determinants of capital structure of service companies. For conducting the present study, annual reports from 11 service companies, listed in stock exchange in India (2017), is collected for last 5 years i.e. from 2012 to 2016. Analysis shows that Liquidity and dividend payout ratio are positively correlated with profitability and negatively correlated with other variables. Profitability is positively correlated with size and growth. It is negatively correlated with the non debt tax shield and tangibility. Size is positively correlated with the ndts, tangibility and growth. There is a positive correlation between ndts, tangibility and growth. Regression result shows that the size, tangibility and growth have positive impact on debt equity ratio and liquidity, dividend payout ratio, profitability and non debt tax shield have negative impact on debt equity ratio.
CAPITAL STRUCTURE ANALYSIS OF SELECTED HOSPITALS IN INDIA - AN EMPIRICAL STUDY
(Researchers world- Journal of Arts, Science & Commerce- Vol 8 issue 2(8) – UGC Approved, 2017-04) Thulasipriya B; Pavithra P
Capital structure is one of the most important areas of financial decision making. Identifying the right proportion of debt and equity of capital structure has been much difficult to bring favorable results for the organization. This study is attempted to find out the relationship between capital structure and profitability of the selected hospitals in India. Debt equity ratio and debt to total fund are used as the measures for capital structure while return on equity, return on capital employed and return on asset as the proxy for profitability. The findings of the results revealed that capital structure has a positive relationship with the profitability of selected hospital in India.
A COMPARATIVE ANALYSIS OF GOVERNMENT AND PRIVATE SECTOR EMPLOYEES PREFERENCE ON VARIOUS INVESTMENT AVENUES
(International Journal of Research in Finance and Marketing- Volume 6, Issue 4, 2016-04) Thulasipriya B
India needs very high rate of investments to make a bound forward in efforts of attaining high level of growth. Since the beginning of planning, the prominence was on investments the primary instruments of economic growth and increase in national income. This study attempts to premeditated the investment preference of salaried group of people using convenient sampling method. The outlook from the employees belong to salaried earners, and the population is fixed as 500. Instead of studying the complete range of investors, it is focusing only one segment called salaried Government employees. A variety of statistical tools are employed to analyze the data like Friedman Rank Test, Chi-square, etc to identify the right relationship among the factors related with investment. Finally it is concluded that salaried group nevertheless of age and annual Income, besides their occupation and marital status they used to prefer the investment option which will provide the long term benefit and highly secured cum profitable avenues. The present study is an empirical study to identify the extent, nature and preferences of the investors in Coimbatore district and to ascertain their investment habits. The study area is featured by a good number of salaried employees belonging to the Government employees who have the ability to save and invest
CONSUMER AWARENESS AND PERCEPTION ON QUALITY OF SERVICE IN HOSPITALS
(RESEARCH REVIEW International Journal of Multidisciplinary, 2018-10-03) Thulasipriya B; Durai Eswari S
In today’s highly competitive healthcare environment, hospitals increasingly realize the need to focus on service quality as a means to improve their competitive position. Consumers’ awareness and perception of health care service quality therefore play an important role when choosing a hospital. This study is to identify the consumer awareness, perception and the problems faced by the respondents in hospitals. The data has been collected from 50 consumers in Coimbatore by applying random sampling technique. Statistical tools such as percentage analysis and weighted score analysis have been used to analyze the data. Finding of the study reveals that there is no significant relationship between age, gender, educational level, occupation, family type, marital status and level of satisfaction of Hospitals. The main contribution of this study is that, it proposes a way to assess quality services in the hospitals.
CONSUMERS’ PERCEPTION TOWARDS MARKETING THROUGH INTERNET
(Sri Venkateswara College of Arts and Science, Thanjavur, 2011-09) Thulasipriya B
Marketing has always been a part of business. Much like advertising, there must be a plan for getting a company’s’ message out to the people, most importantly to the customers. Today, a lot of this now have access to and use the internet, there is a greater need for business of internet marketing. The study was conducted in Coimbatore City covering 150 consumers chosen with convenient sampling method. The analysis shows that marketing online is not expensive when it comes to the money spend and how many people are reached.
DETERMINANTS OF CAPITAL STRUCTURE OF SELECT HOSPITALITY FIRMS IN INDIA
(International Journal of Pure and Applied and Mathematics, 2018-09) Thulasipriya B; Pavithra P
Capital structure is one of the most important areas of financial decision making. Identifying the right proportion of debt and equity of capital structure has been much difficult to bring favourable results for the organization. This study is attempted to analyse the determinants of capital structure of select hospitality firms in India. The study is based on secondary data. Ten hospitality firms were taken for the study period of 2010-2011 to 2016-2017. Correlation and multiple regression tools has been applied to analyse the objective. The study concludes that the determinants of large cap hospitality firms are highly influencing the capital structure than the mid cap firms.
EMERGING DIMENSIONS IN MANAGEMENT
(Karpagam University, Coimbatore2, 2013-02) Thulasipriya B; Subhalakshmi N
The banking sector is the most dominant sector of the financial system in India. Significant progress has been made with respect to the banking sector in the post liberalization period. The financial health of the commercial banks has improved manifolds with respect to capital adequacy, profitability, asset quality and risk management. The customer relationship management is essential and vital function of customer oriented marketing. Its functions include gathering and accumulating customer-related information in order to provide effective services.
GROWTH AND PROSPECTS OF INDIAN TOURISM INDUSTRY- AN OUTLOOK
(Sonali Pubications, New Delhi, 2009) Dhanalakshmi R; Thulasipriya B
Indian Tourism Industry is one of the biggest Tourism Industry in the world. According to the projection of Indian Tourism Ministry, the number of foreign tourists arrival in India will rise 10 million by 2010. According to the estimates, India epitomizes one of the most potential tourism markets in the world. Indian Tourism represents as one of the most potential tourism markets in the world. It has expanded rapidly over the past few years and underpinned by the government support, rising income level and various international sports events. The Indian tourism industry continues to grow at the fastest pace in the coming years. However, the industry may have to cope up with several challenges which will limit its growth. Indian Tourism Industry provides an insight into the Indian tourism market. Tourism in India has seen exponential growth in the recent years. India is one of the most preferred destinations for both overseas and domestic travelers. Tourism enables the international traveler to understand and experience India's cultural diversity first hand. According to official estimates the Indian tourism industry has out performed the global tourism industry in terms of growth in the volume of foreign tourists as well as in terms of revenue. The main reason for the growth in tourism in India is the tremendous progress made by the Indian economy. Though it must be said that infrastructure is still a constraint. To sustain the current growth the government should invest in infrastructure like transport, accommodation, better roads, health and hygiene etc. The paper evaluates the past, present and future scenario of the Indian tourism market and discusses the key factors which are making India a potential tourism destination. With focuses on different parameters of tourism industry, including inbound tourism, outbound tourism, expenditure by inbound tourists, medical tourism, and hotel industry, the report gives a thorough analysis on the tourism industry in India.
IMPACT OF GLOBALISATION ON EDUCATION
(PSG College of Technology, Coimbatore, 2010-12-03) Dhanalakshmi R; Thulasipriya B
The term globalization means integration of economies and socities through cross country flows of information, ideas, technologies, goods, services, capital, finance and people. Cross border integration can have several dimensions- cultural, social, political and economic. In fact, some people fear cultural and social integration even more than economic integration. Knowledge is the driving force in the rapidly changing globalized economy and society. Quatity and quality of specialized human resources determine their competence in the global market. Emergence of knowledge as driving factor results in both callenges and opportunities. It is well known that the growth of the global economy has increased opportunities for those countries with good levels of education.
IMPACT OF SOCIAL MEDIA NETWORK
(PSG College of Technology, Coimbatore, 2017-02-07) Dhanalakshmi R; Thulasipriya B
Social media [technology] has become a growing phenomenon with many and varied definitions in public and academic use. Social media generally refer to media used to enable social interaction. For our purposes, the term social media technology (SMT) refers to web-based and mobile applications that allow individuals and organizations to create, engage, and share new user-generated or existing content, in digital environments through multi-way communication. The use of social media interfaces through computer and mobile devices has become quite widespread, and currently, the two most prominent interfaces are Facebook and Twitter. Facebook allows users to create profiles; allows those user-operated profiles to interact with each other; allows for the expression of interests and the discovery of commonalities between users; and allows users to build and maintain connections and invite others to join a community. In contrast, Twitter is a social media interface that enables users to share a limited amount of user-generated content, quickly and easily, to an extensive number of other users. With this interface, the communication exchange is central, and the creation and sharing of user profiles is not necessary, but Twitter can link to user profiles that exist on other social media interfaces. Though teachers and students are now pushing learning beyond the borders of the classroom through social networking, which move also comes with hurdles, including the fact that many schools still block access to such sites within their walls. School officials must also confront the uncertainties and questions surrounding privacy issues, proper management, and cyber security when they open their doors to social-networking sites.
IMPULSIVE BUYING BEHAVIOR AND CUSTOMER PERCEPTION OF SELECT BRANDED RAIMENT
(2022) Anish Prabha A; Thulasipriya B
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INDIAN HERITAGE – A PATHWAY TO WORLD CLASS MANAGEMENT IN MARKETING
(Sree Narayana Guru Institute of Management Studies, Coimbatore., 2011-02) RajaRajeswari M; Thulasipriya B
Emerging from decades of economic isolationism, India’s reform process is now bringing this billion person economy into the global arena. Despite this rapid growth, consumer markets in India remain largely untapped and relatively undeveloped, although that is changing fast. India’s constraints, infrastructure, saving, foreign direct investment and politics are well known. Smart companies are making brands more relevant to the Indian consumer by regionalizing their brands. There is also the need to identify future growth segments and start building a knowledge base from this perspective. Consumer companies say the most attractive factor id the sheer size of the Indian market.
THE INFLUENCE OF DETERMINANTS ON CAPITAL STRUCTURE DECISION OF SELECT FOOD PROCESSING FIRMS IN INDIA
(RESEARCH REVIEW International Journal of Multidisciplinary, 2018-09) Thulasipriya B; Pavithra P
Capital structure is one of the most important areas of financial decision making. Identifying the right proportion of debt and equity of capital structure has been much difficult to bring favorable results for the organization. This study is attempted to analyze the determinants of capital structure of select food processing firms in India. The study is based on secondary data. Five food processing firms were taken for the study period of 2013-2014 to 2017-2018. Correlation, multiple regression and ANOVA tools has been applied to analyze the objective. The study concludes that the determinants of food processing firms are moderately influencing the capital structure.
INVESTMENT PATTERN OF GOVERNMENT EMPLOYEES-AN EMPIRICAL STUDY
(International Journal on Global Business Management and Research-Volume-3, Issue-1 A Bi-Annual Journal Published by Rajalakshmi Institutions, 2014-08) Thulasipriya B
Salaried people invest for future benefits. They allocate their savings in various aspects of investment avenues. Most of them will look after the safety of their investment rather than high returns. The study reveals that bank deposit still remains the most preferred investment avenues of the households. The results also highlight that certain factors like education level, age of investors, number of family members etc make significant impact while deciding on the avenues for investment. The present study is based on primary sources of data which are collected by distribution of a close ended questionnaire. The data has been analyzed using chi-square test. The research shows that majority of the respondents are saving money as Bank deposits for the safety of an unpredictable future. The main avenues of investment are Bank deposits and the main purpose of investment is for children education, marriage, and security after retirement.
INVESTMENT PREFERENCE OF GOVERNMENT EMPLOYEES
(International Journal of Management and Social Development-Volume 1, Issue 4, 2014-06) Thulasipriya B; Dhanalakshmi R
India needs very high rate of investments to make a leap forward in efforts of attaining high level of growth. Since the beginning of planning, the emphasis was on investments the primary instruments of economic growth and increase in national income. This study attempts to deliberate the investment pattern of salaried group of people using convenient sampling method. The opinions collected from the employees belong to salaried earners, and the population is fixed as 500. Instead of studying the entire range of investors, it is focusing only one segment called salaried Government employees. Various statistical tools are employed to analyze the data like Friedman Rank Test, Chi-square, etc to identify the right relationship among the factors related with investment. Finally it is concluded that salaried group nevertheless of age and annual Income, besides their occupation and marital status they used to prefer the investment option which will provide the long term benefit and highly secured cum profitable avenues.
ISSUES AND CHALLENGES OF MARKETING IN GLOBAL BUSINESS
(Karpagam University, Coimbatore., 2012-02) Thulasipriya B
Marketing has always been a part of business. Much like advertising, there must be a plan for getting a company’s message out to the people, most importantly to the customers. Today, a lot of this marketing has turned to the internet due to the presence that online advertising. Since, many people now have access to and use the internet, there is a greater need for business of internet marketing. Those that do not will surely fall behind in marketing the product and the competition. Globalisation is one of the key issues in business today.
PERFORMANCE AND MARKETING MIX STRATEGY OF CORPORATE HOSPITALS MEASURED BY PATIENT SATISFACTION
(Our Heritage - UGC Care Listed, Multidisciplinary Journal for Research Publication, 2020-02) Thulasipriya B; Durai Eswari S
The marketing strategy of a corporate hospital is to combine all of its marketing goals into one comprehensive plan. A good marketing strategy should be drawn from marketing research and specialize in the marketing mix in order to achieve the maximum profit and sustain the business. Today’s technically knowledge consumers are more apt to understand their own research in select a doctor, investigate treatment options and make health care decisions. The broad objective for research has been undertaken is to study the performance and effectiveness of the marketing strategies followed by select corporate hospitals. The marketing Strategies are often conveniently classified into seven major strategies or 7Ps namely Product/Service, Price,Place, Promotion, People, Physical Evidence and Process.
SERVICE QUALITY AND PATIENT’S SATISFACTION IN PRIVATE HOSPITALS WITH SPECIAL REFERENCE TO COIMBATORE CITY
(International Journal of Pure and Applied Mathematics - Volume 119 No. 18 2018, 3081-3090, 2018-09) Thulasipriya B; Durai Eswari S
India is the second most populous country in the world. The country is passing through demographic and environmental transition which is adding to burden of diseases. And Health care facilities and services in the private hospitals is playing vital role of society and promoting health care service in India. Most of the people in Coimbatore living at rural and urban areas are referring to private hospitals for health check up and various major and minor diseases and health problems. This study is to identify the Service quality and patient’s satisfaction in private hospitals with special reference to Coimbatore city. The data has been collected from 250 patients in Coimbatore by applying convenient sampling technique. Statistical tools such as percentage analysis and chi-square analysis have been used to analyze the data. Finding of the study reveals that there is no significant relationship between age, gender, marital status, educational qualification, Occupation, Family monthly income with level of satisfaction in Private hospitals.
STATE-WISE DEPLOYMENT OF EDUCATION LOAN IN INDIA
(International Research Journal of Management and Commerce, 2017-10) Thulasipriya B; Esakkiammal C
Economic growth in recent years has been based on availability and quality of knowledge in any country, which in turn depends on access and affordability to education. Finances for education are mobilized from different sources like government spending, fees, educational loans, and others. Among these, educational loan has been seen as an alternative way of financing for education. In 2001, the Indian Banks Association has come up with a model frame work for educational loans in the country. With the approval of the Central Government the public sector and private sector banks in India started to give education loans. With the increasing need of education loan, it is necessary to evaluate the distribution of education loan by banks both state wise and region wise in India. Among the region-wise distribution of education loan southern region contributes the highest share of education loan accounts and state Tamil Nadu contributes the highest share of education loan in the state-wise deployment of education loan. The percentage analysis of deployment of education loan state wise and region wise had resulted that, though the distribution of the education loan all over India is increasing, RBI along with the Government can craft the scheme to make it more feasible to the northern and north eastern region of India.
A STUDY O THE DIVIDEND POLICY OF INDIAN INFORMATION TECHNOLOGY INDUSTRY
(European Journal of Commerce and Management Research” Special Issue I, 2015, 2015-02) Thulasipriya B
Dividend policy is a key decision area in the field of financial management; it is the fulcrum around which all other financial policies resolve. Dividends signal company’s financial wellbeing. Dividend policy of the firm affects both the long term financing and the wealth of shareholders. Some observers of corporate behaviour assume that dividend policy is determined easily because it determines the unused portion of corporate profits. In this paper, an effort has been made to evaluate the growth and working of the IT Companies with reference to the dividend policy. The study is diagnostic and exploratory in nature and makes use of secondary data. This study concludes that the IT Companies have significantly improved their working performance and there the investors are paid good.