Browsing by Author "ThulasiPriya B"

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EMERGING TRENDS IN ADVERTISING
(Padmavani Arts and Science College for Women, Salem, 2011-09) ThulasiPriya B; Subhalakshmi N
Advertising is one of the five major tools companies use to direct persuasive communication to target buyers and publics. In the simplest form it can be said that the advertising is a public announcement. In the earlier times to advertise meant merely to announce or to inform. Basically, an advertisement is an announcement to the public of a product, service or idea through a medium through which the public has access. The medium may be print, electronic or any other. An advertisement is usually paid for by an advertiser at rates fixed or negotiated with the media.
EMERGING TRENDS IN SERVICE MARKETING
(Annamalai University, Chidambaram, 2007-07) ThulasiPriya B; Dhanalakshmi R
The service sector is the largest and fastest growing sector virtually in every country. In The US, this sector dominates the economy, accounting for 77 % of the GDP. With superior service quality emerging as an important driver of competitive advantage, marketing and management services is of utmost importance. THE SERVICE SECTOR OF Indian economy has brought much success in the recent years. It constitutes a larger share in our GDP.
PENETRATION OF INSURANCE SECTOR IN INDIA
(CMS College of Science and Commerce, Coimbatore, 2008-02-23) Dhanalakshmi R; ThulasiPriya B
This paper deals with an overview of the Indian insurance market, which highlights the phenomenal growth experienced recently in line with the country’s improving economic fundamentals. B comparaing growth, penetration, density and other insurance variables, it can be shown that, whilst India is still an underdeveloped insurance market, it has a huge catch-up potential. It has a necessary overview of the historical development of the sector, but the relevance to the current marketplace is not lost, as the original 1938 Insurance Act still forms the backbone of present insurance regulation. A more detailed dissection of current regulatory issues is offered in issues in the life and non-life insurance sectors respectively.
RURAL WOMEN ENTREPRENEURSHIP TOWARDS INCLUSIVE ECONOMIC GROWTH
(PSGR Krishnammal College for Women, Coimbatore, 2013-02-20) ThulasiPriya B; Subhalakshmi N
Women empowerment in India is heavily dependent on many different variables that include geographical location, educational status, social status and age. Policies on womens’ empowerment exist at the national, state and local panchayat levels in many sectors, including health, education,economic opportunities, gender-based violence and political participation.