Browsing by Author "Subashree K"

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A COMPARATIVE STUDY ON FINANCIAL PERFORMANCE OF THE TAMIL NADU NEWSPRINT AND PAPERS LTD. AND JK PAPERS LTD
(International Journal of Academic Research and Development, 2018-03) Judith Priya R; Subashree K; Tharini G; Tharani R
Financial ratio analysis is the process of calculating financial ratios, which are mathematical indicators calculated by comparing key financial information appearing in financial statements of a business, and analyzing those to find out reasons behind the business’s current financial position and its recent financial performance, and develop expectation about its future outlook. In this project report, “A Comparative study on the financial performance of the Tamil Nadu Newsprint And Papers Limited and JK Paper Limited” ratio analysis is prepared to obtain the financial position of the companies. The main objective of the company is to analyze and compare the financial performance of both companies. It also aims to determine the capacity of the companies to deal with their current scenario. Analysis and interpretation is prepared to view the better understanding about the financial position of both companies. Ratio analysis is a better way to evaluate the various aspects of firm’s operating and financial performance such as efficiency, liquidity, profitability and solvency. In this study, profitability and solvency ratios are prepared for better comparative study.
EFFICACY OF ONLINE ADVERTISING – AN ANALYTICAL STUDY
(SHANLAX International Journal of Arts, Science and Humanities, 2018-02) Judith Priya R; Subashree K; Tharani G
Internet has grown tremendously in both its applications and number of users due to its unique characteristics of flexibility, interactivity, and personalization. It has been a very useful tool for communication, entertainment, education, and electronic trade According to the present invention, an internet target marketing system, method and computer program for distributing online advertising to viewers based upon viewer’s interests is provided. Online advertisement, also called internet advertising uses the internet to deliver promotional marketing messages to consumers. It includes email marketing, search engine marketing, social media marketing, many types of display advertising (including web banner advertising), and mobile advertising. Specific embodiments according to the present invention can use an n-ways matching of user’s concepts of interests, advertiser’s concepts and a currently viewed document to target advertising to the view of current document. Some embodiments can generate a contextually sensitive advertisement for each page viewed in a browser, thereby associating an advertisement with every page in a document.. This study reveals that the efficacy of online advertising and usefulness and the reasons for using online advertisement. For this, the study takes percentage and Likert’s scaling techniques.
A STUDY ON FINANCIAL PERFORMANCE OF THE TAMIL NADU NEWSPRINT AND PAPERS LTD. AND JK PAPERS LTD USING COMPARATIVE STATEMENTS
(International Journal of Academic Research and Development, 2018-03) Judith Priya R; Tharani R; Tharini G; Subashree K
Financial statements are those statements which provide information about the profitability and financial position of a business. It includes two statements, i.e., Income Statement and Balance Sheet. The income statement is the summary of income and expenses incurred by the companies during the financial year. A balance sheet is often described as a “snapshot of a company’s financial condition. A comparative study of Tamil Nadu Newsprint and Papers Limited and JK Papers Limited is done to estimate whether the company’s financial position has been improving or deteriorating over time. The analyses of the study were based on the annual report of the companies during the period 2012 to 2017.