Browsing by Author "S, Suma Devi"

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A CRITICAL STUDY OF PET STORE RETAIL BUSINESS WITH REFERENCE TO COIMBATORE DISTRICT
(Avinash Higher Education Consultancy Services, Bangalore, 2015-10) R S, Kanimozhi; S, Suma Devi
Pet Store Industry is a unique and innovative form of retailing. New products, new formats and new technologies have always been elements any progressive retailer has had to embrace and successfully integrate into its core strategies. Growing urbanization, and increase in disposable incomes have contributed significantly to the increase in number of households owning pets. Market size, activity and dominance of product markets, such as, dog food, and cat food tend to vary across regional markets. The study revealed that pet store owners’ are highly motivated to start the pet business by self interest and self motivation. They have to give importance for money back guarantee for the products and service availed in their pet store. Majority of the pet retailer created awareness through word of mouth to their pet store. The owners’ have the problem of short span of life for the products in their pet store and diseased caused to them by the pets
CUSTOMERS’ PURCHASE BEHAVIOUR TOWARDS PET RETAILING BUSINESS IN COIMBATORE DISTRICT
(Sara Publishing Academy, Indian Journal of Applied Research, 2014-10) R S, Kanimozhi; S, Suma Devi
Consumer Behaviour is the study of individuals, groups or organizations and the processes they use to select, secure, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society. It attempts to understand the decision-making processes of buyers, both individually and in groups such as how emotions affect buying behaviour. Changing lifestyles in the form of the rise in nuclear families and double income households have encouraged the growth of pet ownership in urban areas of India. The Indian pet foods market is a young, growing market and there are a few major players that are active in it. The study presents commercial as well as research opportunities, as pets not only provide value to their owners but also influence their human companions’ behaviours. For this reason, understanding the segments within this market and their characteristics, such as key value orientations and behavioural patterns, is imperative. The study is particularly relevant for pet-related customer’s purchase behaviour because they are intangible and are not for buyer’s usage.
AN EMPIRICAL STUDY ON CUSTOMERS’ BUYING BEHAVIOUR AND SATISFACTION TOWARDS PET STORE
(Inter-Continental Management Research Consortium, 2015-11) R S, Kanimozhi; S, Suma Devi
Customer buying behavior is the study of the ways of buying and disposing of goods, services, ideas or, experiences by the individuals groups and organization in order to satisfy their needs and wants. Changing lifestyles in the form of the rise in nuclear families and double income households have encouraged the growth of pet ownership in urban areas of India. Increasingly, pets are being looked upon as companions and members of the family. Pet owners are more willing to spend on pet food and pet care products than ever before. India has emerged as one of the best potential pet care markets in the Asian sub-continent after Japan owing to the changing lifestyles, rise in nuclear families and double income households, which have encouraged the growth of pet ownership in the country. The study revealed that different age groups and household types express their relationship with their pets. It also infers that more female respondents own pets. In the days to come, with pets increasingly being treated as fashion accessories, pet owners, especially in the urban areas, are expected to spend more on their pets.
A STUDY ON BRAND PREFERENCE TOWARDS HEALTH DRINKS WITH SPECIAL REFERENCE TO COIMBATORE CITY
(International Journal of Research & Business Innovation/ AVS College of Arts & Science, Salem, 2013-07) R S, Kanimozhi; G, Indrani; S, Suma Devi
Energy is the capacity we have to be active in the mind and body. All the cells in the body need energy to fuel their growth, development and metabolic functions, whether they are used in physical, mental or social activity. Health drink occupies a part of our day to day life and becomes necessary to human health. Health food drinks provide nourishments for the family, particularly growing children and serve as energy providers for adults. The health drink available in the market today can be categorized depending on the needs of the consumer which are made to just deliver essential mineral and vitamins in the body. It also aimed towards increasing energy levels or increasing the muscle reaction to certain activities. The present study seeks to examine the attitude of 200 respondents about their brand preference towards health drinks. The relevant data of the socio economic profile, brand preference, the factors influencing to use particular health drinks, the customer satisfaction level were collected with the help of a structured questionnaire. The statistical tools such as Percentage Analysis, Chi-square, ANOVA, Rank correlation and t-test have been applied to analyze the data.
A STUDY ON JOB SATISFACTION AND OCCUPATIONAL STRESS OF PRIVATE BANK EMPLOYEES WITH SPECIAL REFERENCE TO COIMBATORE CITY
(Malaikaar Publishers, 2014-01) S, Suma Devi; G, Indrani; R S, Kanimozhi
Pressure is part and parcel of all work and helps to keep one motivated. But excessive pressure can lead to stress, which undermines performance. Stress is ubiquitous and has become an integral part of everyday living, an unavoidable consequence of modern living. During the past decade, the banking sector had under gone rapid and striking changes like policy changes, increased competition due to the entrance of more private sector banks, introduction of new technologies, etc. Due to these changes, the employees in the private banking sector are experiencing a high level of stress. Bank employees admit that stress is affecting their jobs, family life and health unpredictable economy, pressure to maintain profitability and increased responsibilities are main causes of stress. The present study intents to measure the satisfaction level of private bank employees, the reasons that leads to occupational stress, the difficulties faced by them due to stress and the ways to overcome such job stress of private bank employees. The relevant data of the socio economic profile, their satisfaction level, reason for occupational stress and the ways to overcome the occupational stress were analyzed with the help of well structured questionnaire. The survey was conducted on the basis of convenient sampling method. For developing sample design, totally 200 respondents were selected for this study.
A STUDY ON PREFERENCE AND SATISFACTION OF ATM CUSTOMERS
(NCRC Publications, RVS Institute of Management Studies & Research, 2012-05) S, Suma Devi; G, Indrani; R S, Kanimozhi
Banking has come a long way has undergone a radical change competitive in the modern business world, to satisfy its customer and Compete with its rival So the banks are in need to introduced many craft cards, debit card banking products in order to save the valuable time of customers such as e debit cards, cash coach, e-cash, e-banking, tele-banking gift cheques, travelers cheques and ATM cards. ATM cards are used by all sectors in order to handle safety for all type of transactions. The present study seeks to identify the preference of 125 dents of ATM customer and their satisfaction towards using of the ATM cards. The respondents were selected by Random sampling technique in Coimbatore city of Tamil Nadu. The relevant data socio economic profile, the factors influencing to use ATM cards, the Customer satisfaction level were collected with the help of structured questionnaires. Majority of the respondents are Male belonging to the age group of up to 30 years with a family members of more than three and most of them are employed and unmarried with a educational qualification of under graduate. The chi-Square analysis shows that personal factors like age and Educational Qualification had significant influence on the level of preference and the factors like place of residence, frequent usage of ATM, gender and purpose of using ATM, annual income, occupation are not highly significant influence on the Level of preference in using the ATM cards. The study has given in depth knowledge about the present scenario of using ATM cards
A STUDY ON THE COMPETENCIES OF FACULTY 360 DEGREE APPROACH
(2021) Anupama, Thomas; S, Suma Devi
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