Browsing by Author "R, Preetha Leena"

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BEING ASSERTIVE - AN ESSENTIAL SKILL FOR NEW MANAGERS
(Symbiosis Institute of Management Studies, Pune, 2012-01) R, Initha Rina; R, Preetha Leena; Chandramohan
Assertiveness is an important soft skill that can very well take a person to the top of success. Assertive skills pertain to a person’s ability to communicate effectively, in such a way that opinions, feelings, and needs are expressed well to one or more people. Assertiveness involves being able to speak up one’s mind, being able to say ‘No’ when needed, and being able to utilize body language as a supplemental form of communication. Assertiveness is one of the key qualities that any person aspiring to succeed in his career must acquire. People who are assertive are confident and firm in their decisions, in the way they deal with others, and even in their own goals and aspirations thereby making them more equipped for success. Thus this paper deals about how essential the skill of bing assertive is for a new manager.
AN EMPIRICAL STUDY ON CONSUMER BEHAVIOUR AND MARKET SEGMENTATION AMONG CHILDREN TOWARDS FAST FOOD IN COIMBATORE DISTRICT.
(Asian Journal of Management, 2019-12) R, Initha Rina; G, Murali Manohari; R, Preetha Leena
The fast food industry in India has evolved with the changing lifestyles of the young Indian population. The consumption behaviour of children started to change because of urbanisation, increases in nuclear families, increase in the proportion of women in workforce, as well as changing lifestyle and eating patterns. Their likes and dislikes change faster than any other consumer group, especially those aged between 8 and 16 years. The primary objective of this study is to understand the consumer behaviour of children on fast food and segment the market. The current study mainly concentrated on the leading fast food outlets in Coimbatore, Tamil Nadu. The researcher has taken 755 respondents as the sample size and empirical research design was adopted. The samples were collected through questionnaire. Cluster analysis is done to study the data. Based on the analysis and results, we can say that there is more acceptability of fast food outlets and change in the consumption behaviour of food. The study classified children into three segments: a) novelty and ambience seeking customer, b) price, value and convenience seeking customer and c) health and nutrition conscious customer. This attempt can help in providing direction to the fast food outlets to target the consumers more effectively and formulate marketing strategies to increase the customer delight.
THE IMPORTANCE OF CAREER MANAGEMENT IN COPING WITH JOB STRESS IN TODAY’S COMPETITIVE PARADIGM
(Symbiosis Institute of Management Studies,Pune, 2012-01) R, Initha Rina; R, Preetha Leena; Chandramohan
In the 21st century, huge and rapid changes are redefining the nature of work, jobs and careers. The nature of work has gone through drastic changes over the last century and it is still changing at whirlwind speed. It has touched almost all professions. With change comes stress. For employees everywhere, the troubled economy may feel like an emotional roller coaster. "Layoffs" and "budget cuts" have become bywords in the workplace, and the result is increased fear, uncertainty, and higher levels of stress. Professional stress or job stress poses a threat to physical and mental health in the life of the employees, consequently affecting the health of organizations. Organizations operating in this complex business environment are constantly engaged in restructuring and downsizing processes, facilitating mergers and acquisitions and embracing technological advancements to cope with the dynamic pressures of globalization. These changes at the organizational level have elevated the importance of managing people at work, and in particular, the planning and managing of their careers. Since job and workplace stress increase in times of economic crisis, it’s important to learn new and better ways of coping with the pressure. Thus this paper deals about the importance of career management in coping with Stress.
ROLES AND CHALLENGES FACED BY THE TEXTILE INDUSTRY FOR THE SUSTAINABLE DEVELOPMENT IN INDIA
(Symbiosis Institute of International Business (SIIB), 2013-01) R, Initha Rina; R, Preetha Leena
The aim of this study is to present the innovative business practices inspired by the principles of sustainable development and also investigates the impact of textiles throughout the supply chain, starting with the raw fibre through to fabric production, consumption and disposal. This is a technical paper which analyses the various innovative practices in textile industries that can be implemented for the sustainable development. Sustainability and innovation are challenges and the right business strategy for textile industries to be competitive in the future. It needs innovative thinking to reduce consumption and waste, to increase energy efficiency, to encourage reuse and recycling. The textile industry occupies an important place in the economy of India. While the textile industrial growth powers the country’s growing commercial economy, fallout of rapid industrial development is the degradation of the quality of the environment: air, land and water. These resources are under increasing stress due to patterns of over-exploitation and broader environmental change.It is India’s second largest employers only after agriculture providing direct employment to 38 million people, primarily the weaker sections. From the social point of view, the implementation of fair working conditions along the global textile chain is in the focus.A qualitative assessment of sustainability in
STRESS MANAGEMENT TECHNIQUES FOR COPING WITH EXECUTIVE STRESS AMONG CORPORATE INDUSTRIES
(Institute of Management Studies, Ahmednagar, 2013-01) R, Initha Rina; R, Preetha Leena
Stress is a condition or feeling experienced when a person perceives that “demands exceed the personal and social resources the individual is able to mobilize”. The nature of work is changing at whirlwind speed. Perhaps now more than ever before, job stress poses a threat to the health of workers and, in turn, to the organizations. With the flexibility of telecommunication, working-from-home and flexible work hours workplaces would be less stressed. Yet many corporate executives are feeling exhausted, overwhelmed and close to burning out. More deadline pressures, fewer resources, longer hours, more travel is causing overload for executives. Consequently, anxiety and stress management is a real need and a challenge for most Corporate Organization. Thus this paper gives a brief on the techniques of Stress management that can be adapted by Organizations to manage executive stress.