Browsing by Author "P, Shanthipriya"

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    BRAND PREFERENCE OF TECHNO SAVVY CAR OWNERS IN COIMBATORE CITY – A STUDY
    (Indian Journal of Applied Research, 2013-11) C, Gomathy; P, Shanthipriya; G, Anuradha
    Consumer brand preference represent a fundamental step in understanding consumer choices. A deeper understanding of such preference dynamics can help marketing managers’ better design marketing program and build a long term relationship with consumers. The customer spends much time to choose the desired brand based on his/her requirements. So, a study has been done to identify the underlying factors of brand preference for cars. Information has been collected from 200 respondents and it is found that most of the customers prefer Skoda cars and they are highly satisfied with the technologies like airbags and ABS
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    A STUDY ON PARENT’S PERCEPTION TOWARDS CHILDREN VIEWING CARTOON CHANNELS.
    (Phoenix Research, 2017-02-27) P, Shanthipriya; A, Anish Prabha
    Television has become a member of every Indian family. Most of the children are eagerly watching cartoon programs on television. This is a subject of research that how television educates the children about various aspect of life and what are the impacts of cartoon programs on children. This study is used to know about children’s interest on type of cartoon and favourite channels and analyzing the parental perception towards children viewing cartoon. This research indicates the positive and negative attitude of rural children towards various aspects of cartoon programs.