Browsing by Author "Nithyakala K"

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AN ANALYSIS OF DEMOGRAPHIC & SOCIO ECONOMIC FACTORS INFLUENCE ON PSYCHOLOGICAL EMPOWERMENT OF WOMEN IN LEADERSHIP
(International Journal for Research in Engineering Application & Management, 2019-03) Vidyakala K; Raji, Jennet; Sheela J; Nithyakala K
Leadership is a complex phenomenon that touches on many other important organizational, social and personal processes. The focus on women leadership has grown recently, due to the fundamental gains women have achieved in the workplace. At the same time there is a scarcity of women leaders and women in senior management positions who could be taking up leadership roles. The present study analysed how the demographic and socio economic factors influence on psychological empowerment of women in leadership. The results show that there is significant difference between total experience and psychological empowerment. It helps to understand thepsychological empowerment of women leaders towards their work.
AN ANALYSIS OF FINANCIAL PRACTICE WITH SPECIFIC REFERENCE TO TAMILNADU
(International Journal of Research in Engineering, IT and Social Sciences, 2018-10) Vidyakala K; Nithyakala K
The study analyzed the financial practice of 529 respondents in Tamilnadu. The study concluded that majority of the respondents save according to their situation and need, spend less than their income, do not save for their retired life, are not willing to take risk investments and their reason for savings is to meet unexpected expense
AN ANALYSIS OF IMPACT OF DEMOGRAPHIC AND SOCIO ECONOMIC FACTORS ON FINANCIAL KNOWLEDGE
(International Journal of Management, IT & Engineering, 2018-11) Vidyakala K; Nithyakala K; Iswarya Rani G
A person's ability to manage his personal finance has become an important issue in today's world. Financial knowledge includes basic knowledge of key financial concepts. The study assessed the level of financial knowledge, identified the impact of demographic and socio economic factors on financial knowledge among 529 respondents in Tamilnadu. The study concluded that 18–25 years have low level financial knowledge and above 26 years of age posses high level of financial knowledge and financial information is gathered mostly from internet and websites.
AN ANALYSIS ON PSYCHOLOGICAL BARRIERS FACED BY WOMEN LEADERS IN IT COMPANIES
(International journal for research in Engineering Application and Management, 2018-06) Vidyakala K; Poornima S; Sheela J; Nithyakala K; Raji Jennet
Women leaders play an increasing and significant role in today’s economy. Their income and spending capacity are critical to the country's economic well-being. Most of the corporate companies hire men for the top positions. The fundamental structure of patriarchal society depends upon the understanding that male are superior, more powerful, and that they represent the “norm,” whereas women are considered as inferior; they lack in power and autonomy. The power of socialization that underlies this system cannot be ignored. In fact, gender related patriarchal values are so deeply ingrained in society's consciousness that they are largely invisible. Thus, women are more likely than men to encounter negative expectations and reactions, making it more difficult for them to reach positions of respect, influence, and leadership. In this study the barriers faced by women leaders in job related stress, gender related barrier and work life balance and how these type of psychological barriers affects women leaders in their workplace.
AN ANALYSIS ON PURPOSE AND USAGE OF SOCIAL NETWORKING SITES AMONG COLLEGE STUDENTS IN COIMBATORE
(International Journal of Research in Finance and Marketing (IJRFM), 2017-03) Vidyakala K; Nithyakala K
Internet has an effect on nearly every aspect of the world's higher education. The growing popularity of the sites is further influenced by the free access for whomever that desire to interact with friends and lecturers with a view to generating collective knowledge. The usage of Social Networking Sites (SNS) among the people of India is evidently increasing, particularly among the Indian college students. Structured questionnaire was used to collect data from 154 college students in Coimbatore. Descriptive Statistics and correlation was used for data analysis. The findings revealed that majority of the respondents visit SNS to message; connect with their old friends rather than academic purpose. Gender of the respondents has a positive relationship with purpose and usage of SNS.
AN ANALYSIS ON THE ROLE OF INTERNET BANKING IN THE BANKER'S PERSPECTIVE
(JM INTERNATIONAL JOURNAL OF MANAGEMENT RESEARCH, 2011-05) Vidyakala K; Poornima S; Nithyakala K
The internet has changed the banks competitive environment significantly. The Indian banking index has grown at a compounded annual rate of over 51 per cent since April 200l as compared to a 27 per cent growth in the market index for the same period. The aim of this study is to explore the role of Internet banking in the banker 's perspective.210 bank employees were the respondents of this study. The findings of this study present significant progress towards nebulous nature of internet banking and its role on the core business of the banks. All the items have a significant relationship with the type of the bank except for value creation and satisfaction of the respondents. The present research differed in the following constructs when compared with the previous research available in the literature; measurement of financial performance of internet banking distribution channel, stakeholder value creation and effect of internet banking on bank branches.
ASSESSMENT OF OUTCOME BASED EDUCATION AMONG BA ECONOMICS STUDENTS IN COIMBATORE
(IJRAR, 2019) Vidyakala K; Nithyakala K; Deepa J; Anjana; Nandhini P
Outcome-based education (OBE) is an educational theory that bases each part of an educational system around goals (outcomes). By the end of the educational experience, each student should have achieved the goal. There is no single specified style of teaching or assessment in OBE; instead, classes, opportunities, and assessments should all help students achieve the specified outcomes. The role of the faculty adapts into instructor, trainer, facilitator, and/or mentor based on the outcomes targeted.
ASSESSMENT OF OUTCOME BASED EDUCATION AMONG COMPUTER SCIENCE STUDENTS IN COIMBATORE
(JETIR, 2019) Vidyakala K; Nithyakala K; Deepa J; Nandhini P
Learning style assessments provide an opportunity to learn to respond under different circumstances and learn to approach information in a different way. Learning styles classifies different ways people learn and acquire information. Many a times students feel that they are unable to learn some concepts even after adopting a method followed by their parents, friends, colleagues or teachers. It signals that though all share some learning patterns each individual might have a different learning style. Knowing one’s own style, might help them to match the way they approach information, with the way they learn and process the information which leads to dramatic improvements in understanding, meaning making, self-image and improvement in grades.
ASSESSMENT OF OUTCOME BASED EDUCATION AMONG MATHEMATICS STUDENTS IN COIMBATORE
(JETIR, 2019) Vidyakala K; Nithyakala K; Deepa J; Geerthana K; Nandhini P
Outcome based education (OBE) is a process that involves the restructuring of curriculum, assessment and reporting practices in education to reflect the achievement of high order learning and mastery rather than the accumulation of course credits” (Tucker, 2004). Thus the primary aim of OBE is to facilitate desired changes within the learners, by increasing knowledge, developing skills and/or positively influencing attitudes, values and judgment. OBE embodies the idea that the best way to learn is to first determine what needs to be achieved. Once the end goal (product or outcome) has been determined the strategies, processes, techniques, and other ways and means can be put into place to achieve the goal.
A CONCEPTUAL STUDY ON ACADEMIC LEADERSHIP-NEED, SKILLS AND CHALLENGES
(International Journal of Research in Management, Economics and Commerce, 2018-02) Vidyakala K; Poornima S; Sheela J; Nithyakala K; Raji Jennet
The spread of education in society is the foundation of success in today’s globalised world, where the real wealth of a country is not in its tangible natural resources but in knowledge, which is the drive of the economic development. Education in India has always been a significant instrument for social and economic transformation. Leadership emphasizes teamwork, collaboration and solidarity and removing barriers to communication and original thinking. Leadership, with its varied definitions, is one of the most studied fields in the social sciences. It has gained importance in every walk of life, from politics to business, and from education to social organizations. Academic leadership as whole is an evolving concept across the globe. India's higher education system is the third largest in the world, next to United States and China. So the need of the hour is to build academic leadership. The paper focuses on the necessity of academic leadership; identifies the skills required for effective academic leadership and the means to achieve and develop; addresses the challenges; involves support required for mentoring of academic leadership and analyses the reasons of refusal for leadership
A CONCEPTUAL STUDY ON EVOLUTION OF LEARNING STYLES
(Indus, 2019) Vidyakala K; Nithyakala K; Deepa J; Prathibha L; Nandhini P
Learning styles refer to the variations in student’s ability to accumulate as well as assimilate information. Basically, learning style is the method that best allows to gather and use knowledge in a specific manner. Most experts agree that there are three basic learning styles. Each individual may possess a single style or could possess a combination of different learning styles. In most cases, the characteristics of a learning style can even be observed at a relatively young age. (Ldpride2008).
A CONCEPTUAL STUDY ON LEARNING STYLES
(JETIR, 2019) Vidyakala K; Nithyakala K; Deepa J; Nandhini P
Learning style is a popular concept in psychology and education and is intended to identify how people learn best. VARK model of learning classified as visual learners, auditory learners, reading/writing learners, kinesthetic learners is the most preferred learning style used in research. It has long been a question as to whether students learn best when teaching methods and school activities match their learning style, learning strengths, and preferences. The fame of this idea developed drastically amid the 1980s, in spite of the proof proposing that individual learning inclinations have almost no genuine effect on learning results. While the current research has discovered that coordinating training techniques to learning styles has no effect on instructive results, the idea of learning styles remains greatly well known.
A CONCEPTUAL STUDY ON RELATIONSHIP BETWEEN LEARNING STYLE & ACADEMIC PERFORMANCE
(IJMRA, 2019) Vidyakala K; Nithyakala K; Deepa J; Nandhini P
Learning styles is said to be the style of learning of an individual. It has always been the main fear of many teachers and parents that their students and children has to be much successful as possible. Often, one’s learning style is identified in determining strengths for academic performance. It is the learning styles which helps the learner in obtaining meaningful and desirable knowledge. Good learning styles act as a strong weapon for the students to excel in life. In this study we are going to see the relationship between the learning styles and academic performance of students
DIGITAL TRANSFORMATION AND BUSINESS MODELS
(2020-08) Vidyakala K; Nithyakala K
Industrial revolutions have transformed the modern business through the rise of digital technologies. The rapid transformation of business through digitalization is creating a new atmosphere which impacts the society and business through artificial intelligence, machine learning, internet of things, and combination of potential of hardware, software, and humans. This conceptual paper aims to highlight the abundant opportunities arising for business due to digital transformation trends.
IMPACT OF EMPLOYEE STOCK OPTIONS ON FIRM PERFORMANCE
(GRA - GLOBAL RESEARCH ANALYSIS, 2013-08) Poornima S; Nithyakala K; Vidyakala K
Employee stock option is the worldwide phenomena now. The popularity of broad based employee stock option plans in India has increased only in 2000 due to the escalation in the Indian Industry. Worldwide, stock options are used to create a sense of ownership among the employees, to share the growth of the company, create long term wealth in the hands of the employees and provide performance linked rewards to the employees ESOPs are seen as an important human resource tool, the rationale behind ESOPs is that they will help companies to retain staff, attract talent, motivate employees and enable them to share the long term growth of the companies as well as the shareholders. The present paper makes an empirical study on the sample of 59 software companies listed in Indian stock market which has adopted employee stock option plan and analyze its impact on firm performance.
MICRO FINANCE – AN ANTI POVERTY VACCINE FOR RURAL INDIA
(2011) Nithyakala K; Vidyakala K; Poornima S
Micro- finance interventions are well-recognized world over as an effective tool for poverty alleviation and improving socioeconomic status of rural poor. In India too, micro- finance is making headway in its effort for reducing poverty and empowering rural women. The need of micro finance arises because the rural India requires sources of finance for poverty alleviation, procurement of agricultural and farms input. Micro finance is a programme to support the poor rural people to pay its debt and maintain social and economic status in the villages. As we know that India is agriculturebased economy, micro finance may be a tool to empower the farmers and rural peoples to make agriculture profitable. This research paper is highlighting a picture rural India as a developing segment for micro finance institutions. Key
A STUDY ON BARRIERS INFLUENCING WOMEN IN LEADERSHIP
(International journal of basic and advanced research, 2018-03) Vidyakala K; Poornima S; Sheela J; Nithyakala K; Raji Jennet
Women are most important resources in an organization. Women face difficulties in balancing family responsibilities, handling domestic chores in addition to managing career and to succeed on both the personal and professional fronts. Women outface in straddling the two worlds of work and home is to be given a thought and better understood. The role of women in the family and other social relationships influence her personality. The present study reveals the critical aspects associated with women leadership. The present study will discuss about some of the barriers (Managerial gender role stereotyping, Work life balance, Glass ceiling, Stress and Cross cultural barriers) and how they affect women in leadership
A STUDY ON IMPACT OF CASHLESS TRANSACTIONS ON ARTS AND SCIENCE STUDENTS IN COIMBATORE CITY
(International Journal for Research in Engineering Application & Management, 2019-04) Vidyakala K; Nithyakala K; Sushma M
The government of India has implemented a major change in economic environment by demonetizing the high value currency notes of – Rs.500 and Rs.1000 from 8th November 2016 and pushed India towards cashless future. The aim of this paper is to analyse the impact of cashless transaction on arts and science students in Coimbatore city. The study concludes cashless transaction have highly impacted the students but they need some more awareness on secure cashless transactions, which can be provided by the colleges in tie up with banks.
A STUDY ON INVESTOR PREFERENCE TOWARDS FINANCIAL INSTRUMENTS WITH SPECIAL REFERENCE TO COIMBATORE
(Our Heritage Journal, 2020) Vidyakala K; Nithyakala K
This paper aims to shed light on investor’s preference towards financial instruments and demographic factors influence on investment decision in Coimbatore city. The sample size considered for the study is 254 respondents; primary data has been collected using questionnaire and data has been analysed using research tools like Descriptive Statistics, Garret Ranking and Regression.
A STUDY ON LEARNING STYLES AMONG COMPUTER SCIENCE STUDENTS IN COIMBATORE
(Indus, 2019) Vidyakala K; Nithyakala K; Deepa J; Prathibha L; Nandhini P
Technically, an individual’s learning style refers to the preferential way in which the student absorbs processes, comprehends and retains information. Students learn differently from each other and it has been determined that brain structure influences language structure acquisition. It also has different hemispheres of the brain contain different perception avenues efficient methods of acquiring, processing, storing and manipulating information, based on the theory that individuals differ on best take in and work with information.