Browsing by Author "Nithya L"

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CONSUMER ATTITUDE TOWARDS ORGANIC FOOD
(OHM Sakthi Publications / Kaamadhenu Arts and Science College, 2012) Kanimozhi R.S; Nithya L; Indrani G
Nothing will benefit human health and increase the chances for survival of life on Earth as much as the evolution to a vegetarian diet. - Albert Einstein Organic agriculture has long served being the dominant form of agriculture since ages pas Organic food are those that are produced using environmentally sound method that do not involve modem synthetic inputs such as pesticides, and chemical fertilizers, do not contain genetically modified organisms, and are not processed using irradiation, industrial solvents, or chemical food additives. Organic products grown in healthier soil contain higher amounts of nutrients, and many taste better than their conventional counterparts. Hence, the popularity of such produce is picking up volumes in recent years. There is no better choice for one's consumption than organic produce, The main advantages are that it is safer, healthier, and usually chemical-free, as there is no usage of artificial substances such as pesticides, herbicides, and genetically modified organisms (GMOs). Produce is healthier because usage of toxic elements such as pesticide is reduced.
CONSUMER ATTITUDE TOWARDS ORGANIC FOOD
(2012-04) Nithya L
Organic agriculture has long served being the dominant form of agriculture since ages past. organic foods are free of harsh chemical pesticides. In this present scenario organic products grown in healthier soil contain higher amount nutrients and many tastes better than their conventional counterparts.. In this study the respondents were highly satisfied on organic food item with respect to their price level, service, and cleanliness and so on. In India, people give less importance to organic food. They have less awareness towards organic food and their consumption level is also very low. Organic food is treated as an important factor for the consumer to led hygienic life. Wastelands in India can be converted into cultivable lands where Organic farming can be implemented which will increase the productivity of organic products in future. Organic food is treated as an important factor for the consumer to led hygienic life. So the study consumer purchase behavior of organic food may offer a great potential to the market.
EXCELLENT PRACTICES IN CONSUMER BEHAVIOUR
(Kristu Jayanthi College, Bangalore, 2011-04) Nithya L
Consumer behaviour is the study of when, why, how, and where people do or do not buy a product. It blends elements from psychology, sociology, social anthropology and economics. It attempts to understand the buyer decision making process, both individually and in groups. It studies characteristics of individual consumers such as demographics and behavioural variables in an attempt to understand people's wants. It also tries to assess influences on the consumer from groups such as family, friends, reference groups, and society in general
GLOBALIZATION OF FINANCIAL MARKETS – RISK INVOLVED
(Karpagam University, 2013-02-01) Nithya L
Globalization is the process of increasing the connectivity and interdependence of the world’s markets and businesses. It reflects the technological advances that have made it easier and quicker to complete international transactions both trade and financial flows. IMF defines globalization as a ‘historical process results of human innovation and technological progress which refers to increasing integration of economics around the world, particularly through trade and financial flows” Globalization refers to a situation where each country’s economy, including its financial markets, becomes increasingly integrated resulting in development towards a single world market. Financial market Globalization includes globalization of all production relation, including labours itself.
IMPORTANCE OF DUAL SIM MOBILE AMONG THE SOCIETY
(International Research Journal of commerce, 2014-02) Nithya L; Uma D
Communication is one of the most important of life. Eighty percent of our active hours are spent in communicating verbally, listening, reading and writing. Mobile communication is one such achievement of the late 20th century, which has truly revolutionized the way human being, communicates with one another. It proposes to provide universal connectivity without retracting mobility. The system in process of bringing about a big change in the scenario by transforming the world in to a global village in the true sense. Moreover life of any products depends on the consumers attitudes, preferences, behavioral intentions and satisfaction. Towards dual sim mobile sets and their performance with regards to existing brands.
JOB SATISFACTION AT DIFFERENT LEVELS OF TEACHING
(EPRA International Journal of Economic and Business Review, 2017-04) Kavitha G; Nithya L; Sri Gayathri S
The quality of a nation is assessed by the quality of its citizens and the quality of the citizens is mostly determined by the educational system of a nation. The educational system in turn depends upon the quality and personal interest of the teachers in their job. The present study is conducted to investigate the job satisfaction of the four levels of teachers in their job. A survey is conducted with 120 number of teacher i.e.30 from primary level,30 from secondary level,30 from higher secondary level,30 from college level (questionnaire) is prepared to collect data from the colleges and schools. Here simple percentage analysis, Descriptive Statistics, Chi-square, Independent Z test has been used. The analysis of data revealed that most of the college teachers feel interested in teaching, consider that teaching is an ideal job, feel that teaching is a passion and also consider that teaching is more prestigious job than others when the personal interest of college teachers in their job is concerned.
JOB SATISFACTION AT DIFFERENT LEVELS OF TEACHING
(EPRA IJEBR, 2017-04) Kavitha G; Nithya L; Sri Gayathri S
The quality of a nation is assessed by the quality of its citizens and the quality of thecitizens is mostly determined by the educational system of a nation. The educationalsystem in turn depends upon the quality and personal interest of the teachers in their job. The present study is conducted to investigate the job satisfaction of the four levels of teachers in their job. A survey is conducted with 120 number of teacher i.e.30 from primary level,30 from secondary level,30 from higher secondary level,30 from college level (questionnaire) is prepared to collect data from the colleges and schools. Here simple percentage analysis, Descriptive Statistics, Chi-square,Independent Z test has been used. The analysis of data revealed that most of the college teachers feel interested in teaching, consider that teaching is an ideal job, feel that teaching is a passion and also consider that teaching is more prestigious job than others when the personal interest of college teachers in their job is concerned.
ONLINE BANKING – IN THE INDIAN BANKING SCENARIO
(Madras University, 2011-03) Nithya L
The world is changing at a staggering rate and technology is considered to be the key driver for these changes around us. An analysis of technology and its uses show that it has permeated in almost every aspect of our life. Many activities are handled electronically due the acceptance of information technology at home as well as at workplace. Internet can be seen as a truly global phenomenon that has made time and distance irrelevant to many transactions. The use of electronic banking has removed the banking personnel that facilitate the transactions and has placed additional responsibilities on the customers to transact with the service. Although the use of E-banking is provided for the benefit of the customers these changes require increased work or involvement on the part of customers. But these assumptions would be wrong if the customer knows the value of using the electronic service. This analytical paper studies the attitude of the customers regarding the role of online banking services and analyzes the major factors responsible for internet banking based on various internet applications
READY TO COOK FOOD – PREFERENCE AND USAGE OF WORKING WOMEN
(International Research Journal of commerce, 2014-01) Suma Devi S; Nithya L; Sumitha
Every region has different culture and different perceptions related to food. Main responsibility for the preparation of food lies with women. For working women it is difficult to give time to cooking after a long working hours. It is quite tiring to plan and prepare a food for working women, where every day chores as well as office work have no avoidance. She has more purchasing power however less time to cook and eat. There are options available for the food that fills the empty tummies which are also healthy and take less time and even some of them have pretty good taste too. As the work habits of women have increased, it has as effect on life style. The easiest way one could think of was ready to cook food. Food industry in response to consumers varying lifestyles and preferences has seen an concerted effort to meet up the desires of a time-hungry consumer through enlarged offerings of semi prepared ready to cook food. The people who are health conscious and want to a high quality meal or try a new eating experience prefer to have ready to cook meals.
ROLE OF GOVERNMENT IN SOCIAL ENTREPRENEURSHIP
(A Journal of Intercontinental Management Research Consortium/PSGR Krishnammal College for Women, 2020-02) Nithya L; Parkavi B
The paper deals with the theoretical aspects and role of government in social entrepreneurship. Social Entrepreneurship is a platform or way in which people come together and work to create a sustainable society. It deals with the positive, social, economic and environmental outcomes for the society. The government plays an integral part in social entrepreneurship. Nowadays there is a gradual shift in policy orientation of India with innovation and entrepreneurship promotion strategy occupying high priority in the Government's strategic planning process. The Government has initiated various strategic initiatives for promoting knowledge-based entrepreneurship as a key for generating employment, global competitiveness firms and enhancing the supporting social business.
ROLE OF WOMEN ENTREPRENEURSHIP IN INDIAN ECONOMY
(Journal of Intercontinental Management Research consortium, 2015-02) Kanimozhi R S; Nithya L; Indrani G
Entrepreneurship is presently the most discussed and encouraged concept all over the world to overcome economic challenges. Women being the vital gender of the overall population have great capacity and potential to be the contributor in the overall economic development of any nation. The role of Women entrepreneur in economic development is inevitable. Now-a-days women enter not only in selected professions but also in professions like trade, industry and engineering. Women are also willing to take up business and contribute to the Nation's growth. There role is also being recognized and steps are being taken to promote women entrepreneurship. Women entrepreneurship must be moulded properly with entrepreneurial traits and skills to meet the changes in trends, challenges global markets and also be competent enough to sustain and strive for excellence in the entrepreneurial arena. Government of India has defined women entrepreneurs as an enterprise owned and controlled by a woman having a minimum financial interest of 51% of the capital and giving at least 51% of employment generated in the enterprise to women. . In Modern India, more and more women are taking up entrepreneurial activity especially in medium and small scale enterprises. Even as women are receiving education, they face the prospect of unemployment. In this background, self employment is regarded as a cure to generate income .The Planning commission as well as the Indian government recognizes the need for women to be part of the mainstream of economic development. Women entrepreneurship is seen as an effective strategy to solve the problems of rural and urban poverty
SAVING AND INVESTMENT PATTERN OF RETIRED HOUSEHOLDS
(Indian Journal of Applied Research, 2014-10) Nithya L; Suma Devi S
Retirement, a transitional life event that involves role relinquishment and an increase in leisure hours often has an impact on the structural of daily activities among retirees. Retirement seems to be a crucial Moment in the process of growing older since it is generally viewed as a point in time where older age begins. The need on studying the retired households is significant as this group of the population is living in the era of electronic, technological and wireless society and also been described as well-educated, confident, passionate, upbeat and socially conscious with high integrity. The impact of technology has been considered as one of the factors of the retired households spending and saving habits. This generation highlight on the value of product purchased and as for managing their financial and investment requirements. Retired households became the target of research in similar form mainly due to this group of the population comprises of a large demographic segment of consumers with high spending power.
SAVING INVESTMENT AND CONSUMPTION PATTERN OF RETIRED HOUSEHOLDS AND THEIR ROLE IN FAMILY DECISION MAKING A MULTIDIMENSIONAL STUDY WITH REFERENCE TO COIMBATORE CITY
(2016) Nithya L; Suma Devi S
STRATEGIES USED BY THE WORKING WOMEN TO REDUCE TIME PRESSURE WITH REFERENCE TO COIMBATORE CITY
(Research Explorer- Bi Annual Internationals Research Journal on multi disciplinary, 2013-12) Suma Devi S; Nithya L
Women are the pillars of the economy of the world. Family development is in the hands of the women. Women play an important role in every field. Now a day most of the women are working and achieving in their particular field. Every year 5.5 million educated women are entering into their work field. Many women have retained their work faster and easier. Time pressure may occur both in working place and also in family for working women. Pressure occurs when it is not possible to carry out their normal work where they should able to finish the work with tension and other factors. Working under frequent or constant time pressure may lead to health problems or job related illness. Time pressure may occur due to age structure, uncooperative management, expectations and reality of the situation and unclear structure. The main aim of the study “strategies used by working women to reduce time pressure” is to identify the factors used to reduce the time pressure and the level of satisfaction regarding the strategies followed to reduce time pressure and also to find out about the problems that may arise by using the strategies to reduce time pressure. The information processing strategy and task structure also determine to analyse the effects of time pressure.
STRUCTURAL EQUATION MODELING OF CONSUMPTION EXPENDITURE PATTERN AND INVESTMENT PRACTICES ON LIFE SATISFACTION MEDIATED BY PURCHASE BEHAVIOUR OF RETIRED HOUSEHOLDS
(Our Heritage – multidisplinary UGC Care list Journal, 2020-01-30) Nithya L
The purpose of this qualitative study aims to analyze the level of savings, investment and consumption pattern of the retired households and their role and involvement in the family decision making. A research model is identified based on the items included in the questionnaire which theoretically explain the relationship between consumption factors, Investment factors, and Purchase Behaviour factors which mediate the effect of satisfaction. The study investigates the relationship between the effect of expenditure and investment on retired life satisfaction mediated by purchase behaviour using structural equation modeling.
A STUDY ON AWARENESS AND BEHAVIOUR OF PUBLIC TOWARDS ROAD ACCIDENTS IN COIMBATORE CITY
(IJRAR- International Journal of Research and Analytical Reviews, 2019-03) Nithya L; Revathi S
Transport plays an important role in the economic development of any region. Transport infrastructure is tied to every sector of the economy. Roads provide a very important means of transport and communication throughout the world and have a great role to play in the development of nations and people through improving access to information and resources, leading to better health outcomes among populations. In the recent years increasing amount of traffic on roads have been witnessing, leading to increased risk of road traffic accidents. Evidence from developed especially developing countries indicates that road traffic accidents are on the rise and are the fifth important cause of deaths globally, leading to a significant proportion of injuries, deaths and disabilities in the population
A STUDY ON CONSUMER BEHAVIOUR AND PREFERENCE TOWARDS WATER PURIFIER
(Annamalai University, 2012-07) Nithya L
The study deals with the “consumer behaviour and preference towards water purifier” since people becoming aware of the hazards of drinking impure water, the demand for effective water purifier is growing rapidly. The majority of intestinal disorders are caused by water borne micro-organisms and the tap water contains both biological and chemical contaminants. As a result number of consumers is looking for reliable water purification. So, mechanized water purification is often considered more reliable and also it is necessary in the present economy. This study deals with the effectiveness and expectations of consumer towards the product. It also helps to identify the necessity for water purifier.
A STUDY ON CONSUMER BEHAVIOUR OF WOMEN WITH SPECIAL REFERENCE TO DURABLE GOODS - COIMBATORE CITY
(JM International Publishers, 2012-07-03) Kanimozhi R S; Indrani G; Nithya L
The consumer durables industry consists of durable goods and appliances for domestic use such as televisions, refrigerators, air conditioners and washing machines. Instruments such as cell phones and kitchen appliances like microwave ovens are also included in this category. The sector has been witnessing significant growth in recent years, helped by several drivers such as the emerging retail boom, real estate and housing demand, greater disposable income and an overall increase in the level of affluence of a significant section of the population. The industry is represented by major international and local players such as BPL, Videocon, Voltas, Blue Star, MIRC Electronics, Titan, Whirlpool, etc. There is a discernible shift in the consumer’s preference in favour of higher end, technologically superior branded products, the demand being spurred by increasing consumer awareness and preference for new models. Competition has forced the companies to offer efficient after sales service and support and this, in turn , has swayed consumer preference for branded products. Thus it made the consumer durable market more competitive and exponential growth in recent years. The present study seeks to identify the awareness and behaviour towards the brand of durable goods of 200 respondents. The respondents were selected by convenient random sampling technique in Coimbatore city of Tamil Nadu. The relevant data of the socio economic profile, consumer awareness, consumer behaviour the factors influencing the women to use particular brand, the customer satisfaction level were collected with the help of structured questionnaires. Thus, the study has given in depth knowledge about the present scenario of using durable goods.
A STUDY ON CONSUMER PREFERENCE AND SATISFACTION TOWARDS MICRO BRANDS IN PALANI WITH SPECIAL REFERENCE TO SELECTED FOOD PRODUCTS
(International Journal of Business & Administration Research Review, 2016-10) Nithya L; Durai Eswari S
Micro brand is a small-scale brand recognized only in a certain geographic location or by consumers in a specific micro market or niche market. This study is to identify the consumer preference and satisfaction level of the respondents while using Micro brands. The data has been collected from 200 consumers in Palani by applying convenient sampling technique. Statistical tools such as percentage analysis, Descriptive statistics, ANOVA and Chi-square analysis have been used to analyse the data. Finding of the study reveals that there is no significant relationship between gender, age, marital status, educational qualification, occupational status, monthly income, residential area and family size level of satisfaction of micro brands. The study has attempted to cast light on the preference of the consumers also the study has necessitated the micro brands increase the awareness about its different products which are high quality then their competitors.
A STUDY ON CONSUMER SATISFACTION TOWARDS HIMALAYA PRODUCTS WITH SPECIAL REFERENCE TO DHARAPURAM TOWN
(International Journal of commerce and Management Research, 2016-07) Nithya L; Durai Eswari S
This study is to identify the consumer satisfaction level and the problems faced by the respondents while using Himalaya products. The data has been collected from 50 consumers in Dharapuram by applying convenient sampling technique. Statistical tools such as percentage analysis, chi-square analysis and weighted score analysis have been used to analyse the data. Finding of the study reveals that there is no significant relationship between age, gender, educational qualification, monthly income, marital status and level of satisfaction of Himalaya product.The study has attempted to cast light on the preference of the consumers also this study has necessitated the Himalaya manufacturing company to increase the awareness about its different products which are high in quality then their competitors. .