Browsing by Author "Nakhala Devi S.A.S"

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    AN ASSESSMENT OF FINANCIAL RESPONSIBILITY IN TAMILNADU
    (International Journal of Multidisciplinary Research and development, 2016-02) Vidyakala K; Iswarya Rani G; Nakhala Devi S.A.S
    Financial responsibility is the ability to appreciate the wider impact of financial decisions on personal circumstances. The present study was conducted among 529 respondents of different demographic groups. The results state that respondents are not aware of savings for the retirement and respondents are interested in stock market investments.
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    BIG DATA IN MARKETING SPECIAL REFERENCE TO AMAZON.COM
    (International Journal of Business and Administration Research Review, 2015-01) Vidyakala K; Nakhala Devi S.A.S
    Big data has been used to convey all sorts of concepts, including: huge quantities of data, social media analytics, next generation data management capabilities, real-time data, and much more. In this paper we have discussed about the characteristics of big data, big data marketing, and benefits of big data to marketers and how Amazon used big data to enhance its performance and how they leverage big data.