Browsing by Author "Nakhala Devi S A S"
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Item AN ANALYSIS ON FACTORS AFFECTING BUYING BEHAVIOUR TOWARDS FINANCIAL INSTRUMENTS WITH SPECIAL REFERENCE TO TRICHY DISTRICT(International Journal of Applied Research, 2015-09) Vidyakala K; Nakhala Devi S A S; Iswarya Rani GThe paper presents the factors affecting the buying behaviour towards financial instruments. The study was conducted among 120 respondents belonging to different demographic groups in Trichy District. The results reveal that customer satisfaction is the main factor which affects buying behaviour of investors.