Browsing by Author "Muthulakshmi K"

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    CUSTOMER RELATIONSHIP MANAGEMENT IN RETAIL MARKETING
    (Bonfring Conference Publication/SNR Sons College, 2015-02-20) Jothi K; Judith Priya R; Muthulakshmi K
    The most challenging and exciting time to live in is on the cusp of change. And that is where India is today. This huge, multicultural country India is transforming from a socialist economy to a consumption led creative economy. The scope and depth of change that is taking place across the India defies description .This Change provides both a humongous challenge and a gigantic opportunity for marketers and retailers. Retailing is not only an important aspect of the economic structure but very much a part of our lives. Though trading of goods has been in existence since the older days, it is only in the recent past that the buying and selling of goods have become more dominated activity. In fact, today retailing is evolving into a global, high tech business.
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    WEALTH MANAGEMENT AND FINANCIAL PLANNING
    (Karpagam University, 2014-09-25) Jothi K; Judith Priya R; Muthulakshmi K
    The term "wealth management" occurs as at least as early as 1933. It came into more general use in the elite retail divisions of firms such as Goldman Sachs or Morgan Stanley , to distinguish those divisions' services from mass-market offerings, but has since spread throughout the financial-services industry that had formerly served just one family opened their doors to other families, and the term Multi-family office was coined. Accounting firms and investment advisory boutiques created multi-family offices as well. Certain larger firms have "tiered" their platforms – with separate branch systems and advisor-training programs, distinguishing "Private Wealth Management" from "Wealth Management", with the latter term denoting the same type of services but with a lower degree of customization and delivered to mass affluent clients.