Browsing by Author "M, Mageswari"

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    DIGITAL ENTREPRENEURSHIP OUTSIDE THE SERVICE SECTOR
    (Bonfring, 2017-10) M, Mageswari
    Digital Entrepreneurship’ most commonly refers to the process of creating a newornovelInternet enabled/delivered business, product or service. Itwill help to level the playing field in certain sectors, creating opportunities to work from remote areas, at different hours, from the home, or on the go. It also plays an important role in promoting gender equality and social and economic inclusion, stimulate local development, and contribute to sustainable development, especially when new technologies are combined with the availability of open and public data.It also highlights the scope for the emergence of new digitaldivides. In many developed countries, the digital divide is increasingly moving from one of(Affordable, reliable, safe and high-speed) access (to digital technologies), to the ability to use and exploit them to create new opportunities. The ’EY G20 Digital Entrepreneurship Barometer’ ranks Entrepreneurship in the group of 20 or G20 countries on five metrics: access to finance; Entrepreneurial culture; digital business environment; digital skills and Entrepreneurial education; digital knowledge base and the ICT (Information and Communication technology) market. India ranks in bottom 10 of G20 digital Entrepreneurship survey. In this we will see the steps to be taken by our government to improve ’Digital Entrepreneurship’.
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    ORGANIC FARMING
    (Bonfring International Publication, 2018-02) M, Mageswari
    In the ancient time, agriculture was practiced without the use of artificial chemicals. The use of artificial chemicals such as fertilizers and pesticides came into picture during the mid-19th century. This kind of agricultural practice was causing harm to the environment. With the rapid change in farming practices, organic farming came into existence in the 20th century. It made use of environment friendly practices by avoiding the use of artificial chemicals and making use of organic matter to raise crops. Organic food is beneficial to human health and the practice of organic farming keeps the environment clean.Currently, India ranks 10th among the top ten countries in terms of cultivable land under organic certification. The certified area includes 10% cultivable area with 0.50 million Hectare and rest 90% (4.71 million Hectare) is forest and wild area for collection of minor forest produces. The total area under organic certification is 5.21 million Hectare. In this we will see the key features of organic farming protecting the long term fertility of soils by maintaining organic matter levels, encouraging soil biological activity, and careful mechanical intervention. The basic requirement for organic farming and the facilities provided by the government for organic farming.
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    A STUDY ON AWARENESS OF PRADHAN MANTRI JAN DHAN YOJANA [THE FINANCIAL INCLUSION] WITH SPECIAL REFERENCE TO RURAL AREAS OF COIMBATORE DISTRICT
    (Journal of Advanced research in dynamic control system., 2018) J, Deepa; S, Kanthimani; G, Aruna; M, Mageswari; K, Saranya
    Financial Inclusion, broadly defined, refers to universal access to a wide range of financial services at a reasonable cost to low-income segments of society Financial inclusion is an innovative concept which promotes the banking habits among the financially excluded people and enables to reduce poverty and the launch of Pradhan Mantri Jan Dhan Yojana (PMJDY) by Government of India is in that direction. It enables to reduce the gap between rich and poor population. In the current scenario financial institutions are the robust pillars of progress, economic growth and development of the economy. This scheme is not confined to opening of bank account but has other advantages blended with it such as Zero Balance bank account with RuPay debit card, Accidental Insurance cover of Rs 1 lakh, Life Insurance cover of Rs 30,000, etc. This paper is an attempt to identify the awareness of the rural people of Coimbatore about the newly launched scheme Pradhan Mantri Jan Dhan Yojana.
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    A STUDY ON AWARENESS OF PRADHAN MANTRI JAN DHAN YOJANA [THE FINANCIAL INCLUSION] WITH SPECIAL REFERENCE TO RURAL AREAS OF COIMBATORE DISTRICT
    (Jour of Adv Research in Dynamical & Control Systems, 2018-11-27) M, Mageswari
    Financial Inclusion, broadly defined, refers to universal access to a wide range of financial services at a reasonable cost to low-income segments of society Financial inclusion is an innovative concept which promotes the banking habits among the financially excluded people and enables to reduce poverty and the launch of Pradhan Mantri Jan Dhan Yojana (PMJDY) by Government of India is in that direction. It enables to reduce the gap between rich and poor population. In the current scenario financial institutions are the robust pillars of progress, economic growth and development of the economy. This scheme is not confined to opening of bank account but has other advantages blended with it such as Zero Balance bank account with RuPay debit card, Accidental Insurance cover of Rs 1 lakh, Life Insurance cover of Rs 30,000, etc. This paper is an attempt to identify the awareness of the rural people of Coimbatore about the newly launched scheme Pradhan Mantri Jan Dhan Yojana.