Browsing by Author "M, Deepalakshmi"

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DISTRIBUTORS PERCEPTION TOWARDS MARKETING OF DIRECT SELLING PRODUCTS WITH SPECIAL REFERENCE TO HERBALIFE
(International Journal of Multidisciplinary Research and Development, 2015-07) M, Deepalakshmi
Herbalife product is a leading brand having wider market share. The brand is familiar to most of its prospective consumers. The study deals with pros and cons of Herbalife products and measures the effectiveness and expectation, which will facilitate the dealers and manufacturers to understand the preference of the consumers. It also helps to identify the factors influencing the dealers to choose Herbalife distribution business. An attempt is made to study the factors influencing the distributors/dealers in selecting Herbalife product distribution as their business and also the problems in marketing the same.
EFFECTIVENESS OF CELEBRITY ENDORSEMENT IN COSMETIC INDUSTRY (SELECTED BRANDS) WITH SPECIAL REFERENCE TO COIMBATORE CITY
(International Research Journal of Innovations in Engineering and Technology (IRJIET), 2019-07) M, Deepalakshmi; C B, Akshaya
Celebrity endorsement is an advertisement strategy in which a celebrity acts as the voice of that brand and certifies the brand’s position through his/her personality, expertise, popularity and status in the society. Celebrity endorsements have been the most promising strategy to the advertising sector for decades. With the rise of celebrity power, brands harnessed celebrity influence by designing products specifically to the celebrity endorsing it. The consumers started buying the products with the attitude that it will help them achieve perfect radiant complexions and attractive looks like their favorite stars. Celebrity endorsement, it is a concept that includes certain factors which will make this strategy a successful one. Thus this study aims at finding out the effectiveness of celebrity endorsement and its influential factors while making purchase decision of buying cosmetics.
POLICYHOLDERS PERCEPTION ON BANCASSURANCE-AN ANALYTICAL STUDY
(Iconic Research And Engineering Journals, 2019-02) M, Deepalakshmi; K, Kavyaa
Abstract: The banking and insurance industries have developed rapidly in the changing and challenging economic environment all over the world. Due to merging of global financial markets, development of new technologies, universalization of banking industries and with the expansion of non-banking activities, the insurance industry has globally brought in new channels of distribution into existence. Nowadays Banks have started increasing their business to securities and insurance and other sectors by adding new range of products. The financial resources in the hands of people should be channelized in effective manner so as to increase the returns from the basic financial structure of nation and also the quality of living of people. Insurance policies are instruments towards the cause. This study focuses on the perception of the policyholders towards Bancassurance and its features.
A STUDY ON ROLE OF WOMEN IN DIRECT SELLING WITH SPECIAL REFERENCE TO COIMBATORE DISTRICT
(International Journal of Commerce and Management Research, 2016-09) M, Deepalakshmi
The traditional gender role expectations and attitudes in a developing nation like India, women are coming up in a big way. Enabling women to help themselves through direct selling enterprises raises their sense of self-worth and has social, economic and community benefits. One is that the expertise and experience are usually perpetuated and passed on to others making them successful as well. Women entrepreneurs in the earlier years after independence and up to 1970s were confined to entrepreneurship in traditional areas like food processing, preservation, embroidery, knitting and stitching. However, later in the 1980s subsequently women have branched out to several nontraditional areas like engineering, consultancy, advertising, nursery education, beauty parlors, health clinics, boutiques, fine arts and latest being direct selling enterprises. In the modern scenario with rising aspirations of people and increasing prices, direct selling is a good career opportunity for women as compared to other jobs. It can be self-employment training for the poor women and entrepreneurship to those who are educated, skilled and more resourceful. Most of the women entrepreneurs are engaged in direct selling companies like Avon, oriflamme, Tupperware etc. Their investment is less than Rs.2000 so they will earn profits in a short period of time and increase their living standard.