Browsing by Author "L, Prabha"

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BUYING INTENTION OF FAST MOVING CONSUMER GOODS WITH REFERENCE TO PERSONAL CARE PRODUCTS IN TIRUPPUR DISTRICT
(2019-01-06) L, Prabha; C, Vadive
Fast Moving Consumer Goods (FMCG) fulfill the essential and daily household needs- other than grocery, such as ranging from packaged foodstuff, dairy products, cooking oil, bread, butter, cereals, beverages like tea and coffee, pharmaceuticals, confectionery, biscuits, glassware, stationary items, watches, toiletries, detergents, shampoos, skin care products, cosmetics, toothpaste, dish washing liquid, shaving cream, razor, batteries, shoe polish, energy drinks, soft drinks, clothing, furniture and household accessories to electronic goods like cell phones, laptops, computers, digital cameras and the like. The Personal care market in India can be divided into Skin care, Hair care, and Oral care including other smaller segments in the market. India is a country where almost 70% of Indians live in rural areas and low but gradual penetration of personal care products market represents an extreme opportunity for the growth of these industries. national and international companies play pivotal role that infused an idea in the researcher to analyze the factors influencing buying intention of consumers towards FMCG products specifically personal care products in the District of Tirupur. Therefore, price, quality and value for money is considered as influencing factors to predict is there any problem among consumer buying intention towards personal care products. The objective is to study the factors influencing consumer buying intention of personal care products in the Tirupur District. Major purchase points for shopping covered under the geographical belt of Tirupur, which helps to select 127 consumers for conducting the survey. The objective was accomplished by the researcher through collecting primary and secondary data. The collected data was analyzed with the help of statistical tools such as Simple Percentage Method, Correlation and Regression Analysis. It is concluded that price and quality have significant influence on buying intention of personal care products among consumers in Tirupur District, whereas, value for money observed to have very marginal influence and does not prove to have significant impact.
A FINANCIAL STATEMENT ANALYSIS ON ONGC LTD
(International journal of management and social science research review (IJMSRR), 2017-01-02) L, Prabha; S, Darshana; G, Dhreha
Financial is regarded as the life blood of a business enterprise. In the modern oriented economy, finance is one of the basic foundations of all kinds of economics activities .Finance statements are prepared primary for decision -making .They play a dominant role in setting the frame work and managerial conclusion and can be drawn from these statements is of immense use in decision- making through analysis and interpretation of financial statements .As said earlier finance is said to be life blood of any business every business under taking needs finance for its smooth working, it has to raise funds from the cheapest and risky source to utilize this in most effective manner . So every company will be interested in knowing its financial performance. The project entitled “Financial Statement analysis of ONGC Ltd '' throw light on overall financial performance of the company .
IMPACT OF GST ON CONSUMER’S BEHAVIOR
(International Journal of Applied Research, 2018-01-10) L, Prabha; K, Bhuvaneswari; S, Nandida
Goods and Service Tax [GST] is an indirect tax levied on the supply of goods and services. This law has replaced many indirect tax laws that previously existed in India. GST is implemented to bring “ONE NATION ONE MARKET ONE TAX” system across 29 states of the country. It has been brought in to cut down the VAT which was been included in the chain of supply. It is a mandatory fee imposed by the government on individuals and firms or organisation and concern, where the money will be reused or spent by the government on the activities and project that provide mutual benefit to the community. GST will be beneficial for the Indian economy as a whole and it is expected that the gross domestic product [GDP] of the country will increase by 1-2% over the years. Interestingly the study covers the buying behaviour of the consumers and has found that a majority of the respondents are aware of the new tax system which was brought into existence on July 1st 2017.s,
INDIVIDUALS VIEW ON TAX EVASION AND TAX AVOIDANCE IN DIRECT TAXATION
(International Journal of Applied Research, 2018-01-03) L, Prabha; G, Ramya; K S, Priya Varshni
Direct taxes are those which are paid directly to the government by the taxpayer. These taxes levied and collected from the same person. It’s imposed on the people and organizations directly by the government. Most of the tax evasion and tax avoidance are carried on in the direct tax. Hence an analysis has been made to find out the reason for tax evasion and tax avoidance. Analysis made were among individual taxpayers who file income tax return. It revealed that creation of awareness among public regarding direct tax and reduction in tax rate shall reduce tax evasion and tax avoidance.
SECURITY IN ONLINE BANKING
(International Journal of Management and Social Sciences(IJMSS), 2018-01-12) L, Prabha; S, Bhavatharani; M, Harini Dhaksina
A bank is a financial institution licensed to receive deposits and make loans. It easily allows people to transfer funds. Online Banking allows the users to execute financial transactions via internet. It can be used by any means like PC, Mobiles and online websites. Though there are lot of merits in online banking it gives way to online hackers. Online hacking is a means by which the personal information and their money is completely wiped out from the system, by the unknowns which leads to mal practice. Around the world, there are more than 25k crores cases related to online bank forgeries which are yet to be solved. The world’s top three cybercrime and online frauds are at it’s peak in Russia, Brazil and China. Though India doesn’t top the list yet it also has its own unfinished cases. In the fraud ranking of India; Maharashtra, Haryana, Karnataka, Tamil Nadu and Delhi are the major crime States. Here are crucial cases and it’s remedies. Hacking and cybercrime has given numerous information and guide lines about the security in online banking.
STUDY ON CONSUMER PERCEPTION ABOUT ONLINE TRADING
(International journal of Economics, Commerce and Research (IJECR), 2019-01-06) L, Prabha; P, Rajshree; A, Sharunya; B, Sridhanya
Online trading is the act of purchasing and selling financial products on the Internet. The trader buys and sellsusing an online trading platform. Through online trading an investor can make sound decisions to increase profitability and the cost of online trading is lower compared to traditional physical trading. Online trading is a democratic medium. Itgives the retail customer ready access to the market. The investor is in complete control of his investments and gets thebenefits of transacting in real time. This paper aims to study about the customer’s perception about online trading.
A STUDY ON INVESTMENT PATTERN OF INDIVIDUALS IN COIMBATORE CITY
(Indian Journal of Applied Research, 2019-01-03) L, Prabha; N, Prabha; M, Saisree; A, Sandipa
Investments are an essential factor for capital structuring and development of the economy. A variety of different investment options are available these days. A research on the perceptions and inclinations of investors towards various investment avenues is essential to bring out the investor preferences so as to provide desirable conclusions. This study has been undertaken to investigate the preferences of investors towards various investment avenues and the factors that impact their investment decisions.
A STUDY ON THE BUYING BEHAVIOR OF CONSUMER ON REGISTERED RETAILMART(DEPARTMENTAL STORE) “PRE AND POST GST”.
(International Research Journal of Management Science & Technology, 2018-01-02) L, Prabha; D, Raghavi; S, Rajshree
The Goods and Services Tax(GST) is set to be a reality in India. It is the most important tax reform ever carried out in the country post-Independence. This upcoming tax system will pave way for a One-Nation One-tax regime and lead to a single unified market across 29 Indian states. According to experts, GST will be beneficial for the Indian economy as a whole and it is expected that the gross domestic product (GDP) of the country will increase by 1-2% over the years. The new tax system is not only seen as the main source of revenue for the government, but it is also expected to change the way how the consumer do their business and comply with the tax slabs. Even though the whole country, be it policy makers in the Parliament, trade and businesses or common man have been debating about the introduction of GST as a new system of taxation that will replace existing value added tax system in the country, there are some sections of the society that are still not aware of it.. Interestingly, the study covers the buying behavior of consumers and has found that a majority of the respondents are aware of the new tax reform; a large number of those traders are still unprepared to adopt the new structure. While the new tax structure is likely to be implemented from current financial year (2018), the consumers are yet to prepare themselves as to how they will comply with it.
A STUDY ON THE IMPACT OF DIGITALIZATION POST DEMONETIZATION
(Indian Journal of Applied Research, 2019-01-03) L, Prabha; Rida Ahmed; Shreya Shankar; G, Vijaysri
Digital is inevitable as that is now a part and parcel of our lives. “Faceless, Paperless, Cashless” is one among the major objective of Digital India.Beginning with the Barter System which then paved way to currency notes, there is now a vision of the next level of change happening which will surpass the need for the use of physical cash. This study has been undertaken to nd out whether people's outlook on preferring a cashless economy has changed post demonetization.
A STUDY ON THE IMPACT OF EXCHANGE RATE FLUCTUATIONS AND DUTY DRAWBACK EFFECTS IN TIRUPUR TEXTILE AND GARMENT EXPORTS
(Indian Journal of Applied Research, 2019-01-03) L, Prabha; S, Shobika; B, Subbiksha; A, Suganya Rajalakshmi
Currency uctuations are a natural outcome of the exchange rate system that is the norm for most major economies. So it is very obvious that whenever there will be uctuation in currency it will bring some impact on various sector of India especially in garment and textile export sector. Duty Drawback has been one of the popular and principal methods of encouraging export. The study aims at analyzing the problems faced by exporters of Tiruppur textile and garment industry due to uctuations in foreign exchange rate and duty drawback
A STUDY ON THE SALES PERFORMANCE OF REGISTERED RETAIL MART(DEPARTMENTAL STORE) “ PRE AND POST GST "
(International Journal of Applied Research, 2018-01-03) L, Prabha; V, Ridhu; D, Rethanya
Goods and Service Tax (GST) is one of the most crucial tax reforms in India. It is a comprehensive tax system that will subsume all indirect taxes of states and central governments. This study aims to analyze and explain the sales performance of retail outlets. Retail business in India is a key pillar of the economy, accounting for about 10% of GDP. The Indian retail market is estimated to be more than US$ 600 billion