Browsing by Author "Karthikeyan K"

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    HARNESSING INTERNET OF THINGS (IOT) FOR OPERATIONAL EFFICIENCY IN RETAIL STORES: INNOVATIONS, BENEFITS, AND CHALLENGES (Book Chapter)
    (Springer Science and Business Media Deutschland GmbH, 2024) Karthikeyan K; Brindha T.C; Sujaritha D.; Dhanasekar E; Mathuthra O; Gowrishankar R
    This study explores how the Internet of Things (IoT) positively impacts retail store operations, integrating retail marketing, working capital, analytics, and cloud systems to achieve greater control over data and enhance technological sophistication. IoT supports decision-making in product category management, pricing strategies, promotional mix, communication channels, supply chain management, customer care services, cash management, payment systems, inventory management, data privacy and security, feature customization, and employee management through the automation of big data analysis. By addressing challenges in retail store operations, the study emphasizes the need for specific and comprehensive conceptualizations and measures of analysis within organized retail outlets. The article defines and operationalizes control activities to capture retail store effectiveness using IoT, based on data collected from 230 functional heads in organized retail stores whose well adopted with IoT. Focusing on quantitative measure validation, the study confirms that retail heads can make strategic decisions for retail expansion by leveraging IoT in their businesses. The findings are validated through simple percentage analysis, ANOVA, correlation, regression, and the SEM model, presenting both theoretical and practical implications. The Internet of Things has impact on the retail store operation and performance. Further the key variables in the segment should given focus analysis for rapid growth and development of retail sectors.