Browsing by Author "K, Bhuvaneswari"

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    CASE STUDIES ON ONLINE ADVERTISEMENTS AND PROS AND CONS OF SOCIAL MEDIA
    (International journal of management and social sciences Citation: not available, 2018) S, Vijayalakshmi; K, Bhuvaneswari; S, Nandida
    Online advertisers utilize the ignorance of rational consumer’s data to target their marketing appeals. There are sophisticated methods used by the advertisers to target certain set of consumers through online. They not only stop there but also keep tracking the users of social networking sites, thus leading to the invasion of privacy. They target through examining the search history, tracking the devices that have their location settings on, examining behaviour of users of online apps, methods of retargeting etc. The advertisements are focused on the consumer’s strong preference towards certain products. The multi-homing consumers enhanced the value of targeted advertisements. This paper is attempted to provide a glimpse of online advertisements and pros and cons of social media through the three case studies discussed below. Case1: MOS Burger- which would help in understanding the targeting ads on social media; Case2:- The Facebook- Cambridge Analytica Scandal- which would help in creating awareness that social media plays a vital role in the breach of privacy of its users; Case3:- Kingfisher Beer- #KFbeerup- social media- which would help in knowing how campaigns on social media leads to the promotion of a product.
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    IMPACT OF GST ON CONSUMER’S BEHAVIOR
    (International Journal of Applied Research, 2018-01-10) L, Prabha; K, Bhuvaneswari; S, Nandida
    Goods and Service Tax [GST] is an indirect tax levied on the supply of goods and services. This law has replaced many indirect tax laws that previously existed in India. GST is implemented to bring “ONE NATION ONE MARKET ONE TAX” system across 29 states of the country. It has been brought in to cut down the VAT which was been included in the chain of supply. It is a mandatory fee imposed by the government on individuals and firms or organisation and concern, where the money will be reused or spent by the government on the activities and project that provide mutual benefit to the community. GST will be beneficial for the Indian economy as a whole and it is expected that the gross domestic product [GDP] of the country will increase by 1-2% over the years. Interestingly the study covers the buying behaviour of the consumers and has found that a majority of the respondents are aware of the new tax system which was brought into existence on July 1st 2017.s,