Browsing by Author "D, Priya"

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ORGANIZED RETAIL STORES AND CONSUMERS: AN ANALYTICAL STUDY
(International Journal of Pure and Applied Mathematics, 2018-09) D, Vijayalakshmi; D, Priya
The Indian retail industry is one of the fastest growing industries in the world. It is an attractive market for retail investments and it contributes about 10 per cent to total GDP. The main objective of the study is to know the purchasing pattern and to analyse the factors that influence the consumers to purchase in organized retail stores. A sample of 400 respondents has been taken for the study by adopting stratified random sampling method. The study is mainly based on primary data. The data have been collected through questionnaire in Coimbatore. The statistical tools such as percentage analysis, chi-square and Kendall’s coefficient of concordance have been applied to analyse the data. The study has concluded that the factors such as quality of products, price, availability of products, discounts/offers, selfservice and store reputation have influenced the consumers to prefer the organized retail stores. The study has also revealed that among the demographic factors, occupational status and family monthly income have played a vital role in determining their purchasing pattern.
A STUDY ON CUSTOMER BASED BRAND EQUITY OF TWO WHEELERS IN SOUTH COIMBATORE
(GITAM Journal of Management, 2016-07) D, Vijayalakshmi; D, Priya; M, Shantha Kumari
Customer-based brand equity is a way of assessing the value of a brand in customers' minds. Branding can increase profitability in large and small-scale businesses by filling in gaps in customers' knowledge and by offering assurances. The concept of customer brand equity is considered to discuss how it can be dealt, with measured and managed. Hence, an attempt has been made in this study to evaluate the consumer 25 based brand equity of famous and top selling brands of two wheelers, such as, Hero, Honda, TVS, Bajaj and Yamaha in South Coimbatore. The research issues are factors' determining the selection of a brand of two wheelers and the level of satisfaction towards customer-based brand equity of two wheelers. The study concludes that the top most brand equity in the market for two wheelers are Honda followed by, TVS and Yamaha brand. The levels of satisfaction towards quality of selected five brands are highly satisfied.
A STUDY ON SERVICE QUALITY OF ORGANIZED RETAIL STORES IN COIMBATORE CITY
(Asian Journal of Multidisciplinary Studies, 2016-12) D, Vijayalakshmi; D, Priya
The Indian retail industry is one of the fastest growing industries in the world. India is the fifth largest preferred retail destination globally. The country is among the highest in the world in terms of per capita retail store availability. India’s retail sector is experiencing exponential growth, with retail development taking place not just in major cities and metros, but also in Tier-II and Tier-III cities. Healthy economic growth, changing demographic profile, increasing disposable incomes, urbanization, changing consumer tastes and preferences are the other factors driving growth in the organized retail market in India. It is the entry of bringing the next revolution after the IT sector. In the world of highly competitive environment, the retailers are now offering not only the products but also the service. Therefore the purpose of the study is to examine the perception level of service quality offered by organized retail stores.